"Where Are the Fantastic Beasts" is a new work by JK Rowling, which takes over the "Harry Potter" series...

"Harry Potter" has been popular all over the world for 20 years, with a global box office of more than 7.8 billion US dollars!

Warner hopes Fantastic Beasts will recreate the miracle of Harry Potter!

It is equivalent to "The Hobbit" to "The Lord of the Rings", "Star Wars Prequel" to "Star Wars"...

Big Proposition: IP linkage brought by IP!

"Fantastic Beasts" is the linkage IP of "Harry Potter", sharing a worldview. Watermark Advertising Test Watermark Advertising Test

In fact, it is highly likely that it is difficult for the success of the IP to surpass the former.

The achievements of people on the shoulders of giants are easily understood as achievements that are achieved "because of the blessing of giant halo" - of course, this premise is that the latter is essentially excellent enough, otherwise they will be directly scolded and ruined!

"Where is Fantastic Beasts" is difficult to achieve the achievements of "Harry Potter" because the former is too brilliant. It is difficult to surpass the achievements of more than 500 million books worldwide alone...

And fans are usually not very friendly to passers-by audiences…

If it was before 2010, Lu Xiaoran might be a little worried, but now...

The number of screens is sufficient to meet the movie viewing needs of different audiences.

By the way, many Harry fans scolded Huayi for pushing "Fantastic Beasts" to November 28...

This must be explained. It is not that Huayi is awesome, but that the above must consider the warning line of the box office share of domestic movies...

...

The battle situation for this year's New Year holiday is too fierce, and the battle has started almost since November!

In China and the United States, a bunch of movies are concentrated at the end of the year.

"The Great Wall", "Doctor Strange", "Billy Lynn", "I'm Not Pan Jinlian", "Where Are Fantastic Beasts", "Martian Rescue", "Ferryman", "Railway Tiger"...

Of course there is Star Wars...

Let me add that, it’s a very strange thing. "Star Wars Legend: Rogue One" seems to have not made much publicity in China...

Do you think "Star Wars 7" has been released and China has already had enough Star Wars fans...

Is the fan base sufficient?

Or do you think that Donnie Yen and Jiang Wen have joined the movie and the box office in China is stable?

I didn’t look for young actors to promote, and I didn’t look for marketing accounts—so, there really was no marketing account to promote spontaneously…

Back to "The Mars Rescue", "Your Name" is an animated movie, and it is also a riben animation. The box office can reach is entirely based on reputation. The company has spent most of its resources on the promotion of "The Mars Rescue".

Materials and posters are of course essential...

Also arranged variety show promotion for Lu Xiaoran - "Lu Yu has an appointment - Big Names' Travel in One Day"

...

The so-called "Big One Day Tour" is actually an interview in the reality show mode!

In today's era, emerging models of programs are constantly emerging, and traditional interview programs must face the urgent need for transformation.

The ratings of "Lu Yu Youyue" have dropped to 0.1% - this is no longer a question of whether to transform, how to transform!

Taking into account, "A Day Trip to Big Names" was launched, breaking the space limitations and expression form of the traditional interview program "Sitting Studio" and extending the entire lens perspective into the life and work scenes of the interviewees.

The ratings and popularity are quite good. The first episode invited Lao Wang, but he failed to leave a shocking remark of setting a small goal, but the local tyrannical style is still surprising...

They took the initiative to ask for an interview with Lu Xiaoran.

The publicity team considered it and agreed, right at the Orange Film and Television Base...

The meeting was just over in the morning, and the phone notified Lu Yu's team that he had arrived at the studio and proposed the idea of ​​entering the shooting, but Lu Xiaoran did not stop him...

There are 6 studios that have been built in Orange Film and Television Base, with specifications ranging from 1,000 to 6,000 square meters, including 1 studio with 6,000 square meters, 1 studio with 5,000 square meters, 2 studios with 3,000 square meters, and 1 studio with 1,500 square meters, all of which adopt the highest standards in the world, which basically meets the needs of different crews for studios.

It is planned to build 10 large studios, which are currently only enough to supply the company's crew...

At the same time, the Digital Audio and Video Center is also located in the film base, covering an area of ​​nearly 10,000 square meters. It includes a sound building, a visual effect building, an editing building, and is equipped with full-process post-production facilities.

The crew can directly transmit the material to the digital audio and video center for editing after the studio has finished shooting the material.

By the way, this film and television base is a key support project in Beijing, and the government fully supports the production and shooting of film and television variety shows here...

“Is this the space base?”

Lu Yu was surprised to see the built-in of the 3,000 square meter studio, and a bunch of people were building a space capsule...

The person in charge said: "This is the space capsule used in "Martian Rescue" and "Moon 2: The Clone War". We need to build something on this basis for the space scenes of "The Wandering Earth"!"

“…How long does it take to build a space capsule?”

"After a month and a half, we have a complete prop industry chain, and the scenery workshop has a special processing and production department. We can make models for whatever you want!"

"So amazing!"

"It's okay... Studio No. 1 is the most powerful, and now it's building a scene of six hells..."

"Six Hells?"

"It's the planned trilogy of "Walking with God"... There is no room to visit now!"

Lu Yu: "Why?"

"It must be kept confidential..."

"Okay." Lu Yu continued, "Every studio has a crew in such a big place?"

"That's right, Studio No. 2 specializes in filming the online drama "Ghost Blows Out the Light"... No. 4 is building the scene of the trilogy of "The Golden Captain"; No. 5 is a permanent studio for TV series, and a bunch of TV series must be queued up... No. 6 is specially used for variety shows recording, "Tucaopa", "I Am an Actor" is recorded in it..."

After half an hour of visit, Lu Yu and his team went to the office building. Lu Xiaoran had already arrived...

...

After a simple greeting, Lu Yu and Lu Xiaoran sat in the living room. The staff served a pot of tea and then left the venue...

Lu Yu: "You invested in this place?"

“…We are responsible for half of the time, and the rest are financed!”

"Why do you need to build such a film and television base?"

Lu Xiaoran: "You will know if you go to Hollywood for a walk. If you want to industrialize film and television, this is a necessary condition! It not only requires professional talents, standard process operations, but also professional technology and equipment as the basic support! I can do it, of course I have to do it!"

"…You really have feelings!"

"It's not feelings, it's actually a kind of helplessness."

"have no choice?"

"Hollywood has the ability to embrace all rivers. It has absorbed all the excellent elements such as the kung fu elements of Hong Kong films back then. After the absorption, it kicked away. Chinese movies are still very good now, but if you keep shooting low-cost movies, you will still repeat the same mistakes as Hong Kong movies in the end."

"After I came back, I knew we had to make blockbusters, especially science fiction films in heavy industry!"
Chapter completed!