Chapter 194 Not Losing to "Big Fish" (3/5)
I really want to lock myself in a small dark room and write 10,000 words before giving me a bite of rice!)
"Martian Rescue", Lao Lu has watched the movies in full and is full of confidence!
2.5 billion is no problem, and it is invincible in the same period...
"The Ferryman" and "I am a father first - the Flying Tiger of the Railway", in the words of the Big Golden Retriever, are all bad movies!
Not worth worrying!
However, movies are not finished filming and release. You have to promote them and attract audiences to watch them!
Yes, the influence of word of mouth on movies is becoming more and more important now, but publicity is also very important!
Movies are different from other things. They are a relatively special type of consumption. The way they consume is one-time and experiential - buy tickets first, then experience!
The audience is so smart nowadays. Whether the movie is worth watching is worth watching? They will weigh in their hearts!
Before entering the cinema, no one knew whether the money was worth it. Everyone can only guess...
Of course, Lu Xiaoran has the advantage in this regard - his name belongs to the golden signboard!
That needs to be promoted.
According to general industry theory: the success of the movie box office, publicity accounts for 30%...
But Lu Xiaoran felt... it was too fast...
"Martian Rescue" is released on December 16, and today is November 18!
"There is no need to be so anxious!"
“…The Ferryman has started national publicity…”
"That's a bad movie!"
"No matter whether it is a bad movie or not, the people's voice has been made."
“…Okay, okay, you guys see what you are going to do…”
How can I run publicity?
Roadshows, interviews, variety shows...
...
Lu Xiaoran did not express any opinion on Liu Ye’s remarks, but he had already made it clear that he had taken the team online.
Most people believe that Liu Ye’s move uses the excuse of the industry to expand the influence of the film and increase the box office. They even hope to force Wanda to increase the schedule of films under public opinion pressure to achieve better box office results;
Some people also believe that Liu Ye has no confidence in the quality of the film and foresees that the box office is not good, so they took the blame for Wanda's low schedule and found someone to take the blame in advance.
Then many people who are closely connected with Huayi believe that they should respect the work itself, abide by the laws of the film market, and arrange films reasonably according to the quality of the work.
The so-called rationality means scheduling more films for "Pan Jinlian"...
The melon-eating crowd laughed at Liu Ye...
Why do netizens dislike Liu Master so much?
There are so many prenatal records!
"Private Customization" tear up the critics, "If You Are the One" tear up the black fans, "Assembly" tear up the organizers of a certain film festival, "1942" tear up the audience, "Pan Jinlian" is on, and Wanda... By the way, "Old Cannon" also tear up the "Villain Angel" of the same period...
Also, Yaolai Cinema gave 70% of the filming schedule for "Pan Jinlian"...
Didn't he maliciously attack other excellent videos?
Respond to the market rules, the market is nothing, both sides are capitalists who are profit-oriented!
As for a bunch of people talking about Paramount Act, it is even more unreliable, because the monopoly is far from concentrated. Before the real rebellion, this requires a large number of small and medium-sized films with no background in large distribution companies cannot enter theaters. When they are forced to death, they will naturally unite and then struggle with the topic of vertical monopoly of the industry. Now, the time is wrong to talk about this...
However, the Ye Ning mentioned on Liu Ye’s Weibo is a small wall skin...
This obviously underestimates Ye Ning's ability!
He is a large issuer in the industry in short supply!
Adding a big word means that qualifications and ability can convince everyone, attract resources from different families, put them together to do things, and to be more vulgar, this is the status of the leader!
If Hua Yi hadn't started too quickly, Lu Xiaoran would have wanted to poach him...
In a word, Wanda, as the original leader, did not have a good start, and he had to follow the Basic Law to make trouble. So few movies were obviously a way to hurt the enemy by 1,000 and hurt by 800.
Liu Ye’s Weibo is indeed self-hype!
But how much do outsiders know about this?
No one knew the whole story, so he hurriedly stood in a row...
Lu Xiaoran is a little scared of scarf now - it is an acceleration world where you are either me or enemy, and you are desperately standing in a team. If you are not extreme, someone will help you extreme!
It is too difficult to talk about things.
...
After the release of "I Am Not Pan Jinlian", the box office was not very high, with 205 million yuan in the first weekend, and the reputation was not very good...
The box office on the weekdays dropped directly to 20 million, plummeting 62%. Of course, it must have accounted for the box office rankings. The box office on the first day of the weekdays of "Embroidered Spring Sword 2" was 14.6 million on the first day of the weekdays, with a cumulative box office of over 480 million...
The company, Brother Song asked: "The box office of "The Great Wall" is 1.48 billion, should you do something?"
“…No, the whole world is watching…”
It is no exaggeration to say that the box office of "The Great Wall" in North America was 148 million US dollars, and it is still being released. It is estimated to be 160 million US dollars, and the box office in China has reached 220 million US dollars. The global box office is more than 600 million US dollars. If it is lower, it should be 650 million US dollars, which is already among the top 11 of the year. Even if the box office cannot beat "Doctor Strange", it is not comparable!
The blockbuster of the year!
Sino-US co-production!
If you make small moves at this time, you will definitely be skinned and then you will be ridiculed, which is very unfavorable to "Great Wall 2".
"Your Name." is confirmed to be released on December 1st. The movie is sold well worldwide. The box office in South Korea is 28.26 million US dollars, and the Japanese benzene local area exceeds 200 million US dollars..."
In Asia, the top ten animated movie box office statistics accounted for 9 of them.
Among them, five of the top ten Chinese people were won by Hayao Miyazaki, and the producer Ghibli also stands out for all the heroes with 6 works; the movie-watching craze at the turn of the century occupies one place, and the quasi-global release of Doraemon: Accompanying Me, which was released in 2014 in 2014, also ranked among the top five...
To put it in, the only exception is "Journey to the West: The Return of the Great Sage", which set off a movie-watching craze in the summer of 2015, currently ranks 8th in the overall list...
Unfortunately, only Russia (US$53,100) and the UAE (US$39,600) overseas have box office statistics. In other countries and regions, they basically bought the copyright and sold it directly to the TV station, and have not been released...
Makoto Shinkai is known as another animated film master after Miyazaki Hayao, "Your Name." Global promotion...
Lu Xiaoran was very calm: ""Five Centimeters in Second" is very popular on Bilibili, and "Your Name" is aiming at Bilibili..."
"Ok!"
“…What are your box office expectations for this movie?”
"Not to lose to Big Fish..."
If you don't lose to "Big Fish", that's 600 million...
But this movie is not easy to promote...
"It's okay, this mainly depends on reputation. We will win 15% of the screening schedule in the early stage!"
Zhang Jin shook his head: "...It's hard!"
"…What's wrong?"
"Where is Fantastic Beasts, The Ocean, Miss Pei's Fantasy Castle...Three imported Hollywood films are coming soon..."
Chapter completed!