Chapter 188 Two-pronged approach

For a long time, Li Han thought that Baizhe Cake Shop was just supported by a group of regular customers, and never thought that their popularity had spread through word-of-mouthed customers.

And because Wang Man and Li Jia both hoped that the store would remain the same, Li Han had never thought about the popularity of Baizhe Cake Shop.

Therefore, during lunch, Li Han used the Big Data APP to check the big data of the cake shop customers.

What’s more eye-catching is that 79% of the customers in their store are repeat customers, and most of the customers will buy high-quality afternoon tea again within a week, and 84% of the customers choose to recommend it to people around them after tasting it.

Although Li Han doesn’t know how popular the cake shop is, these data are already quite powerful.

Judging from this data, there is indeed the capital to open a branch.

Moreover, Baizhe Cake Shop is small in scale and is actually very easy to form. The type of milk tea shop and chicken chop shop can be slightly modified and you can open it by buying a hand grinding coffee machine and an oven.

Thinking of this, Li Han made up his mind and came to the side to send a video request to Liu Chang.

After joining the company, Li Han said straight to the point: "Starting today, you ask my brother-in-law to arrange for someone to purchase about 30 small stores, just like the milk tea shop on the roadside and Zhengxin chicken chops. Just rent it for three years, and you don't have to buy it."

"Thirty families?" Liu Chang asked in surprise, "Do you want to open a milk tea shop?"

"No, it's the branch of Baizhe Cake Shop." Li Han explained, "I investigated it today and found that the two beauties in our store are much more capable than I thought, so I decided to tap into their potential and open the branch."

"But what should I do with the personnel?" Liu Chang asked worriedly, "Do you want to start the training again?"

"Simple," Li Han smiled, "You just go to join the franchise and post a franchise message online, telling everyone that we provide the store, equipment and costs, and invite them to settle in. A store only requires two to three clerks, you can be a young couple or a good friend, one person makes desserts, one person makes coffee, and one person is responsible for the cashier. We get 30% of the monthly income."

"We provide stores, equipment and materials, so just send a few people with them?" Liu Chang thought for a while, "Will it be a big loss to get 30% of this?"

"Of course the rent is deducted from the store's profits. If the monthly profit is not enough to offset the rent, then there is no commission." Li Han continued, "We provide recipes and include the church. The income is calculated proportionally, and they can earn more."

"This sounds a bit like a liar who cheats franchise fees outside..." Li Jia muttered.

"It's a bit..." Li Han smiled dryly: "But the contract must be formal, they will know after reading it."

As he said that, Li Han reminded Liu Chang: "The only thing is to sign a confidentiality agreement. They must not disclose the recipe and package combination of our store, otherwise legal responsibility will be pursued, and the rest will be restricted by conventional terms."

"Will you lose money if you open so many stores at once?" Liu Chang asked worriedly.

"It's okay, I'll pay for it." Li Han said with a smile, "It's right, I'll make money if I'm gone, so don't worry."

"Okay!" Liu Chang felt relieved after hearing this, "But can you really take the church?"

"This is very simple. First of all, you can ask them to have a certain level of cooking when recruiting people. Then..." Li Han said, gently pinching Wang Man's little ear who was eavesdropping on his chat, and dragging her to the screen, "Let these two girls teach those who join the franchise until they are taught. My cousin can learn anything like those who never cook, and then others can do it too."

Wang Man widened his eyes and pinched his face with dissatisfaction, then greeted Liu Chang on the other end of the screen: "Good afternoon."

Li Han held Wang Man's head and continued: "It will be easier to deal with the first group of people after they have learned it. Create a group to let everyone share their experiences. On the one hand, you can teach others the better methods you have found. On the other hand, you can teach new people together, everyone helps each other, and make this brand bigger and stronger together."

"It sounds very good, I like this mode." Li Jia smiled.

Wang Man sighed: "I'm afraid not everyone is so kind. Someone will definitely learn recipes and then leave the alliance after making fame."

"Let them go, the storefront is in our hands, and the brand is ours. We can fill the gap by recruiting two more people." Li Han smiled while rubbing her braids, "As for after they quit the alliance... I ask you, if a newly opened hamburger restaurant tells you that their hamburgers are exactly the same as Golden Arch, would you go and eat them?"

"That depends on the price." Liu Chang replied there, "If the price is the same, why don't I go directly to eat the Golden Arch?"

"Right?" Li Han turned to Liu Chang and said, "If they withdraw from the alliance and work alone, they can only reduce the price. In addition, without the bonus of our brand awareness, their business will also decline. After withdrawing from the alliance, their income will be even smaller. As long as we recruit another group of people, we will not lose."

"It's amazing..." Wang Man said suddenly.

Li Han couldn't help laughing, and gently lifted her chin and joked: "Are you a cute little cat? Come on, let meow and listen."

Wang Man's face turned slightly red. She looked at the joking expressions on Li Jia and Liu Chang's faces, and her face became redder. She hammered Li Han's shoulders: "Hate, can you be serious when you talk about serious business? People are watching..."

"In short, this is our development policy." Li Han continued, "The Baizhe Cake Shop has fewer people in operation, so it pursues quality and retention of customers to create profits. The demand for promotion is not that high."

"The advantage of this model is that it can bypass the commissions of the takeaway platform and rely on old customers to support themselves. Moreover, the output is low, and a store can produce about 30 boutique afternoon tea every day. Even if it is open 30 stores, the demand will not be saturated. However, since it is handmade snacks, of course, it is still necessary to pursue the principle of not being too small than being too poor. The output cannot be too high, so that customers lose their freshness."

"But even if the production capacity is over, it doesn't matter. We can let Baizhe Cake Shop produce bread for the bread demand for supplying handmade hamburgers to digest it internally, which can save costs for both parties. In the future, the two stores occasionally come to offer discounts to link up, eat hamburgers and get handmade snacks, or buy fine afternoon tea to get hamburgers coupons, etc...."

Li Han talked endlessly about the operation model in his mind to Liu Chang, Wang Man and Li Jia, and explained in detail. The three of them had their eyes lit up when they heard it.

"Brother, you are simply a genius!" Liu Chang exclaimed, "Did you plan this way from the beginning?"

"I didn't plan this way at the beginning, but I did think so, but I only had a prototype recently." Li Han touched Wang Man's head and said, "The main reason is that this girl has made me look at her with admiration recently."

"Where is me?" Li Jia pointed at her dissatisfied question.

"You are also great." Li Han patted her head and smiled, "It is already rare that I can operate this store well when I am lazy every day."

"This is almost the same, hehe..." Li Jia nodded and smiled with satisfaction.

"Okay, I understand!" Liu Chang said vigorously, "I will explain this operation plan to you today. I have a premonition that we can sooner or later become a big brand comparable to Golden Arch, KFC!"

"Of course." Li Han smiled passionately, "When these two stores become bigger and our brand is well-known in China, we will buy some snacks, soda, instant noodles and so on, and when we dominate the food industry, we will enter other circles, make clothing, and make games! Finally, we will join forces with Qiaokou Company to break into the foreign market and make a big fuss!"

"Oh! It's ignited!" Liu Chang smiled excitedly, and then asked worriedly: "But, in that case, we need a larger company and more staff. Where can we do this? We can't just use our own family, right?"

"It's time to expand slowly, but it's still a long time." Li Han said indifferently, "But there is another point. The storefront of the cake shop is near the self-operated store of Jiaxing Coffee. On the one hand, it is to take advantage of their popularity to steal their customers, and on the other hand, it is to crack down on their business and prepare for the future acquisition of them."

"I understand." Liu Chang responded, "Then I will explain to the people below first."

After cutting off the video, Li Han thought about the next allocation of funds.

Although his plan is developing quickly, it is necessary to invest tens of millions of dollars to enter and open the store first, and then slowly make the money back. So he has to calculate how much money he will spend to acquire Jiaxing Coffee.

These budget work is a waste of time and has low income. Li Han is going to hand it over to others.

Liu Chang's words "ignited" just now reminded him of someone: Wang Zhenyu had said before that he wanted to do it with him.

After the initial group of people provided funds as shareholders of Qiaokou Company, Li Han contacted them less.

Only at the shareholders' meeting did Li Han meet Wang Zhenyu and Chen Jianjun, but since they received the dividends last year, they seemed to have just wanted to wait to count the money. Occasionally, they could see them in the previous group saying that they had recently picked up a BMW or something.

He didn't know if Wang Zhenyu was still interested in continuing to follow him now, so he was going back and ask.

After discussing the details, the afternoon passed almost, and the three of them closed the cake shop and prepared to go home.

"By bye, my dear partners." Li Jia waved to the two of them, "Come on together tomorrow, right?"

After Li Jia left, Li Han hugged Wang Man's shoulder: "Okay, when you go back today, you will sort out the recipe for Starry Sky Pudding and send it to Huihui? Then pray that she can learn it as soon as possible."

"No problem, I promise to teach her within three days." Wang Man smiled confidently.

(End of this chapter)
Chapter completed!