Chapter 969 American Express Black Flag Card
Author: Khurav
"He is not even an ordinary outsider. Strictly speaking, Iacocca is a person trained by Ford. His growth path was completed at Ford Motor Company. It can be said that he is in conflict with the General Motors department and is naturally at odds with him.
He doesn’t have the strength to compete with Ruisi!”
"A person who has no way out, who is even a mess about factory management, and who has to rely on me to solve even the automobile union issue, why should he question my judgment?"
If Carter remembers correctly, Chrysler will not be in a good situation in the future.
First, it merged with Daimler, and then within two years, Daimler ran away.
It’s clear that he can’t bring this pig teammate with him.
With a future like this, how can Carter not worry about it?!
If you don’t worry about it, won’t your investment be wasted?!
Carter would not be as easy to talk to Chrysler as he was to General Electric. In Carter's eyes, Iacocca and Welch were more like masters of tactics and masters of strategy.
In Iacocca's hands, Chrysler could only increase sales, but its overall strategic planning was a complete mess. Otherwise, it wouldn't have pushed itself to the edge of bankruptcy, right?!
But Welch is different. This guy is a typical example of someone who makes a fortune silently. Even in the future, it will be rare to see the amazing sales data that General Electric has produced under his leadership, but
However, he was able to increase General Electric's market value higher and higher.
It's the kind of thing where you don't want to be greedy for too much every time, but it's the kind of improvement that's very stable.
"Zai Rong, let me tell you this! Chrysler is like a blind giant. It has sufficient foundation. It has both brand history and technical reserves, but its direction is not clear! I
When I invest in it, I just think that I can be those eyes! But now, this giant’s legs don’t obey the instructions of the eyes and want to walk around randomly, so what’s the use of keeping these legs?!”
"I don't have much time. According to the regulations, my vacation has ended long ago. After we go to American Express, we will pick up Yin Xin and return to South Korea. At that time, I will have to trouble you to go to China for me. Changchun is about 30 kilometers away from South Korea.
It’s not far, if you go quickly, you can go back and forth in one day.”
"Is it the person who contacted FAW?"
"That's right, don't let the Germans stop this matter! I will help you contact the person in advance. I will give you the contact information then, and you can make a trip for me."
Three days later, Carter boarded a flight back to South Korea.
At the same time, preparations for the American Express Black Flag Credit Card are also being carried out rapidly. And this step can be said to be a matter of course. Black Flag and American Express are like a bastard looking at mung beans.
As the largest travel agency in the United States and even the world, it is also the ancestral player of credit cards. American Express has more than 7 million cardholders and contracted merchants all over the world. To acquire American Express's shares, Carter is eyeing its huge network of contracted merchants and customers.
Base.
At the same time, as an ancient credit card player, American Express is also facing a quite embarrassing problem at this time. Because it is not a bank.
Early credit cards, as mentioned earlier, were a deferred payment model. To put it simply, after a cardholder made a purchase at a merchant, the merchant would only have a purchase order, and the purchase order would be printed with his or her credit card number and number.
The cardholder signs. The merchant will take the purchase form to American Express for verification in the future. The money will be paid by American Express. At the same time, American Express will collect an annual fee from the merchant on the one hand and an annual fee on the other hand.
, will take a commission from the bill.
Then, in the process of collecting customer payment, American Express can also charge the customer's annual fee. This method worked well in the past, but with the popularity of credit cards, um, the popularity of credit cards issued by banks, American Express's embarrassment has arisen
Got it!
Renren Bank has strong financial resources, timely payment and revolving credit limit. Not only the merchants are happy, but the users are also happy!
For merchants, the settlement of American Express cards has a cycle, which will increase the time cost of their funds being stranded, but obviously, American Express will not pay for the merchant's time cost. With other bank credit cards, they can receive the money from the bank in time.
The funds paid will be decided!
Even in order to compete for market share, these banks often require very low annual fees for merchants, at least lower than those of large banks such as American Express. So currently, many merchants have a tendency to leave American Express.
In terms of customers, banks often give credit cards a recurring limit, which can be repaid as you use it. Once the limit is repaid, the limit will be restored immediately and you can continue to use it. It is more convenient. However, the American Express card itself is a delayed payment model without the existence of guaranteed funds.
As a result, the credit limit recovery speed of American Express cards is much lower than that of ordinary bank credit cards.
This goes back and forth.
Even now, with the promulgation of the Bank Level Competition Act, the Federal Reserve has redefined the definition of banking institutions: all institutions participating in the Federal Deposit Insurance Program are uniformly defined as banks.
Today's American Express, at this point, has barely obtained the legal definition of a bank. Because, American Express's model will collect user payments. When the money is deposited in the American Express account, will there be a deposit balance?! For safety reasons?
, they also insured the money.
But here’s the problem, it’s essentially a travel company!
Although it can now be defined as a bank, American Express does not have deposit qualifications and lacks a serious bank license!
When I was thinking about how to get myself a pass-through deposit qualification and use the cash flow to change its debit card model, I suddenly discovered that Black Flag Commercial Bank had joined its board of directors.
Isn’t this why you get what you ask for?!
American Express lacks the cash flow guarantee brought by banks to support it in changing its original payment card model; while Black Flag lacks a credit card customer base and a cooperative merchant network.
The two hit it off right away!
As a pilot for cooperation, American Express Black Flag Credit Card will adopt an invitation system and issue application invitations to original American Express card users. If you apply for the card, you only need to fill out an supplementary agreement and you can get an additional card at the same time.
This supplementary card supports signing and consumption at all MasterCard contracted merchants, and the supplementary card shares the limit with the main card, opening up wider channels at once.
Even in order to enhance the temptation for consumers, Carter also proposed an idea: the card can be used to withdraw cash directly at Black Flag Commercial Bank!
Rather than let those merchants make money by cashing out their credit cards, Carter thought it would be better to do it himself! After all, the small loan business is Carter's favorite business!
Unsecured credit loans, due to concerns about risk control, can only be implemented on campus for the time being. However, like this, for American Express card customers, their credit qualifications have been reviewed by American Express, and through American Express, their past credit can also be reviewed
Performance of customers.
After a comprehensive review, a cash withdrawal limit is given to him. The risk has been reduced so much that he can take the opportunity to use a credit card to withdraw cash and try to promote the small loan business in American society.
It has expanded credit card channels, opened up a new profitable business, revitalized the once half-dead Black Flag credit card, and also piloted the feasibility of small credit loans in society.
This wave
It can be said that Qin Shihuang cut the wires and won!
Chapter completed!