Chapter 968 Iacocca has nowhere to go

Author: Khurav

Chapter 968 Iacocca has nowhere to go

"Of course! We still know about these things in the automotive industry. As far as I know, the Germans' current plan is to bring Audi to China. How many Audi cars can you see on the street?"

Iacocca's words were full of disdain, and now he indeed has the qualifications to despise Audi.

After all, no matter how depressed Chrysler is, it is still a skinny camel bigger than a horse. What's more, under his leadership, Chrysler has now turned a profit.

As one of the three oldest car brands in the United States, Chrysler looks down on Audi, whose factories are all located in South Africa and whose inventory is severely overstocked due to slow sales. Judging from the current situation, there is no problem at all!

He even took the opportunity to increase his quotation when he saw that people from FAW were eager to acquire American car technology for the purpose of localizing medium and large cars.

From a business perspective, this is actually no problem!

This is something a normal businessman would do.

In clothing stores on the street, when the shopping guide sees that you have a strong desire to buy, they will take the opportunity to raise the price, let alone things like this.

"I look at the records. You have given them a lot of problems? You took these semi-wasted stamping parts and they repaired them and brought them back. Morally speaking, they have fulfilled your prerequisites. At this time, you still

Wouldn’t it be bad to take the opportunity to raise the price?”

Looking through the records on the table, Carter chuckled and handed the document in his hand to Lee Jae-yong:

"Zairong, take a look at this thing and tell us what you think."

The content of the document is not complicated, but Chrysler has previously raised a question for FAW. Of course, it can also be called making things difficult: Doesn’t FAW want to introduce the production line of the Dodge 600, the model that Chrysler is about to discontinue?

Chrysler said, after we stop production, the production line will be given to you. From now on, the supply of after-sales parts for the Dodge 600 will have to rely on your FAW production. But I am more worried about whether your technology can produce qualified products.

Let's do this, I'll send you a batch of molds and accessories, and you can produce some samples first and take a look!

Then, FAW completed this task.

Just looking at the records, photos of products produced by FAW, and photos of molds, even a layman can tell that those molds are almost semi-remnant products. God knows where Chrysler found a bunch of molds that were on the verge of being scrapped and distributed them.

Went to China

As it turns out, FAW actually repaired these molds and produced the parts Chrysler requested!

"I saw the strong desire of the Chinese to obtain Chrysler model production technology and production lines!"

"Look! What am I talking about, Mr. Black? This young man thinks exactly the same as me! I know you have a good relationship with China, but business is business! They want the Dodge 600 so much, and the only one that is most suitable is Dodge.

For a product like 600, why don’t we take the opportunity to raise the price?!”

After hearing what Lee Jae-yong said, Iacocca put his hands on his hands and smiled.

And Carter also smiled at this time.

"What you say is like this under normal circumstances, but the situation in China is different from ours. You haven't been to China, have you? Probably not, so let me tell you about it. Guess, if it were me

Come and do this, what will I do?"

"Give them the production line for free! If they find it useful, the production line will be used as the capital for the joint venture. In addition, our backlog of Dodge 600 inventory parts can also be sold to them at a discount."

Raising his hands to suppress the two people who were trying to say something, Carter continued:

"China's system is different from ours. With FAW's status in China, FAW will not lack government orders. Let's look at their current market consumption capacity. Nowadays, China's car consumers only have government agencies and so on. Private consumption

There will be very few.”

"Once the channel of FAW is opened, it means that in the future, China's official cars, especially high-end official cars, will almost be owned by Chrysler. And China's culture has always been that the official is more valuable than the private citizen. When their private consumption capacity increases,

, our brand power has long been firmly established in the land of China with the image of "official car"!"

Applying Audi's approach to the Chinese market, this doesn't give Carter the slightest sense of achievement. It's just following the path of its predecessors.

However, Iacocca did not accept Carter's opinion

"Even if I agree with what you said, the board of directors will not agree to compare the long-term future. If we can't even guarantee the current profits we deserve, what future can we talk about!"

After all, Chrysler is different from Audi. Today's Audi is basically a non-performing asset of the Volkswagen Group. If it is thrown into China, it will be better if it can be saved, but if it cannot be saved, it will be like that.

And here is Chrysler.

Carter realized that he was busy again!

"It seems that we have irreconcilable differences, Mr. Iacocca. Prepare to convene a shareholders' meeting."

Gently closing the folder in front of him, Carter finished speaking calmly, then stood up and left Chrysler.

"Carter, are you really going to give Chrysler's Dodge 600 production line to China for free?"

"Yes, I insist on doing this!"

On the way to New York, Lee Jae-yong couldn't help but ask as he looked at Carter, who was staring out the window in the car's rearview mirror.

"But you will offend Iacocca. He is doing well now, but you haven't saved him any face. What you just said is just straight up. If he doesn't agree, you will take away his seat through the shareholders' meeting.

"Falled off"

"Is it really worth it to fire a president who can bring benefits to Chrysler now just for this possible future benefit?"

"As a businessman, you are qualified, Zai Rong! But as an investor, your vision. Let me put it this way, first, I think it is worth it! The automobile markets in the United States, Europe, and Japan are already saturated, and competition is fierce.

The profit margin is also difficult to guarantee. Otherwise, why do you think they attach so much importance to me? Isn’t it because they hope to open up government channels through me and strive for a larger share of defense orders?”

"But the market for this part is also limited. What's more, in terms of ground armored vehicles, General Ground Power Systems has already come ahead of us. There is currently not much money to invest in new product research and development, and the Ministry of the Army has determined that the M1 tank will be the next

With only one generation of main battle tank models, the possibility of iterating new products in a short period of time is pitifully low. Chrysler's future development direction must still be in the field of civilian vehicles."

"China, a new big market, will become the key to the survival of car companies in the next generation. I can even say that those who win the Chinese market can be guaranteed for at least 40 years!"

"Second, Iacocca has nowhere to go! He was originally fired by Ford. Apart from Chrysler, the only one he likes now is probably General Motors. And GM can't give him a president.

Position!"

"The person most likely to take over as GM's president now is General Manager of GM North America, Lloyd Reiss. Compared with the results, when Lloyd was the general manager of Buick, he also led Buick to achieve sales records! The two of them

It can be said that they are close to each other, but Lloyd is a native-born 'universal man', so why should he, an outsider like Iacocca, be used if he is not used by his own people who are capable?!"
Chapter completed!