“Puerto Rico?!”

Along with the wisps of cigarette smoke, Carter suddenly became speechless for a moment.

The island of Puerto Rico is located in the Caribbean. From an ownership point of view, it is an autonomous region of the United States, and its residents are also U.S. citizens. However, compared with normal states, Puerto Rico does not have the right to vote, whereas in the United States, if a person loses the right to vote and the right to be elected.

Are you still American?!

Almost 99% of Americans do not actually recognize Puerto Ricans as Americans. In other words, even if they do, they often add a prefix: Latino Americans!

By choosing such a Latina female star, Pepsi or TB’s goal is obvious: to win the favor of a certain target group, plus a dash of political correctness.

Forget about being a Latino and a celebrity, this guy also often does children's programs, and his BUFF of loving and caring about children is even higher. It can be said to be a circle-breaking lethality, for the so-called urban liberal elites who are gradually leaning towards the left.

This man is worth trusting!

After watching the commercial in silence, Carter waved his hand and motioned for his assistant to go out first. Then he picked up the phone and dialed the number of Robert Goizueta's office.

What the hell, isn’t it just magic attack? Who can’t do that?!

The CEO of Coca-Cola is also Latino!!

"Hello? Senior brother, have you seen the recent actions of Pepsi and TB?"

"Of course, I've been waiting for your call."

The voice on the other end of the phone was very dull. As Pepsi's most important competitor, it would be derelict of duty if Coca-Cola, which he was at the helm of, did not pay attention to Pepsi's developments!

Everyone is going to be fired!!

"Speak to us about your ideas. If you need Keke's cooperation, we are obligated to do so!"

"Thank you, I have already arranged a few core parts. I just saw that they released a new advertisement and invited a Latina actress named Moreno. I heard that it is quite influential."

"I plan to shoot a commercial to retaliate, but I don't know much about the entertainment industry or Hollywood. I would like to ask if there are any suitable candidates among the stars that Keke has worked with. I hope my senior brother can give me some recommendations!"

As one of Coca-Cola's distribution channels that is not tactically important, but has a high status in the long-term strategy, Carter has the confidence to directly state his intention. Publicly and privately, Carter can't think of a reason for the other party to reject him.

"I'm thinking about this now. Trust me, that guy Scully won't just stop like this. I've seen the commercial that Moreno starred in. Pepsi-Cola will only leave the country in a few days.

Pepsi will make another one with itself as the center."

"You must fight back, but this candidate is not easy to find. I am also having trouble with this matter now."

"What do you say? Find a Latino."

"No, no, no, it's easy to find a Latina, but it's very difficult to find a celebrity with the same influence as Moreno. I don't want to be weaker than others in this regard!"

"Moreno is a person. In addition to those awards, you may not know that when she became famous, she was the dream girl of many people! You were too young at that time. Don't ignore her role among middle-aged and elderly people like us.

Appeal!”

Robert's voice was full of emotion, and even vaguely, Carter could hear a sigh similar to "It's a pity that we didn't have status or money back then."

Shaking his head to get rid of these unreliable little gossips, Carter could understand what Robert meant.

Just like the love-hate relationship between BMW and Mercedes-Benz, the business competition between Pepsi and Coca-Cola is often completely irrational. They often even do things that seem stubborn to outsiders.

Just invite celebrities whose influence is no less than that of Pepsi, whose status is no less than that of Pepsi, and who must conform to that bullshit political correctness, that is, they must have full BUFFs.

This kind of person is really hard to find!

"Let's do the planning first! As for the candidate, please wait for my news. I have already arranged for people to contact the major agencies in Hollywood. Of course, if you find a suitable candidate there, you can also tell me!"

"Okay, I will!"

After hanging up the phone, Carter called his assistant in again. With the intention of dragging Coke down, Carter had only one request when he arranged for his assistant to look for an advertising plan:

Against that stupid Pepsi! Counterattack! Counterattack! What a counterattack!!!

"I can give you a few ideas. For example, the attitude that seems approachable, but is actually condescending is a point that can make a fuss. In terms of design, you can consider, for example, highlighting our HT and delicious customers, who are of higher quality and more

Friendly to the people, etc. True equality and respect”

"Youth is the shedding of sweat!"

"Youth is the surge of passion!"

"Youth is a cup of Pepsi for the winner."

Three more days passed quietly, and Pepsi's second advertisement came into being.

A picture of a boxer, training, and competition, paired with a simple three-sentence advertising slogan

"Who the hell is this?!"

Fortunately, the person who appeared this time is not that well-known. But

"Found it! This is Julio Cecha Chavez, a serious Mexican boxer."

"I debuted in the boxing ring in 1980 and won all nine fights! This person has little influence in the United States now, but he has a lot of weight in the hearts of Mexicans. He is somewhat regarded as the hope of the Mexicans. This person is a bit fierce.

!Before his first professional boxing match, he had fought 15 amateur matches, but only lost one."

"The key is that he only turned 20 in July this year. It perfectly fits PepsiCo's strategic positioning, a boxing match that involves fists and fists, and"

"Call Keke and ask if they have found a candidate?"

Carter waved his hands with a headache.

Stop talking, stop talking!

The influence of boxing can be seen from the popularity of football in the United States. It may not have many participants, but it has a lot of spectators. Plus, Mexicans, yes, these guys are not American, but

It's standard Mexican.

Should we hire a Mexican boxer as an endorsement to show that the United States and Mexico are a family? Or should we flaunt internationalization?!

A tough opponent!

The first punch is to hit your weakness of low food quality; the second punch is to hit stores and affect your revenue; the third punch is to enhance Pepsi's influence in the public opinion war.

One ebbs and the other ebbs and flows

After three consecutive punches, it can be said that Carter did not have any time to react. With the release of these two commercials, even the general public who were slightly slow to react understood one thing:

Pepsi and TB have already made clear their plans and are calling for HT!

That’s right, before Coca-Cola takes action and the relationship between Carter and Robert is not transparent, in the eyes of most people, Coca-Cola is Coca-Cola and HT is HT.

The silence for nearly a week has already made the Leeks uneasy. In addition, the enemy lineup has completely appeared.

Can a small fast food restaurant like HT be a rival to the century-old brand Pepsi?
Chapter completed!