"The channel issue is not what really makes me unhappy about him!"

"It doesn't matter even if HT stores are popping up everywhere in New York or Connecticut. After all, the sales volume through that channel is limited. If it only targets middle-aged and elderly customers, I won't say anything, but if you look at it,

What are you doing?!"

“Who are ht’s main customer groups? Young people with limited funds!”

"This damn guy is digging into the foundation of our PepsiCo! If we leave it alone, these young people will get used to the delicious taste. Even if you can't buy delicious food in the supermarket now, after ten years of waiting, they will definitely call for product choices.

free..."

"Maybe these people can't do it, then his sponsorship of the Yale football game is really a stab in our back!"

Across the line, Jobs listened to Sculley's filial piety, and the expression on his face was wonderful.

I was wondering if Scully was making too much of a fuss, but then I thought about Pepsi's current strategy...

Apart from the vigorous challenge from PepsiCo, in terms of daily operation strategy, PepsiCo’s thinking has always been very clear if it wants to seize the market from the old cola manufacturer Coca-Cola:

First of all, the price is lower than yours. Just as Pepsi’s advertising slogan once said, “For the same money, Pepsi gives you double the amount. It tastes the best and costs less.”

But price alone is rarely the decisive factor in many cases. After all, a small drink is not as expensive as the apple lisa of the guy sitting opposite...

Coupled with Coca-Cola's bottling plants located around the world, the selling price is not high in the first place.

So, here comes the most important point: differentiation!

Because of World War II, Coca-Cola entered the world and gradually became one of the representative symbols of the United States. In terms of brand value, Coca-Cola's brand value is already as high as a heifer sitting on a b-29. While it is awesome, it is also awesome.

..

In terms of fighting for national sentiments... I can't compete, I really can't compete...

But as the saying goes, there are gains and losses. While becoming a traditional American cultural symbol, Coca-Cola has gradually been given more cultural connotations, such as old school, traditional...

Just like Pepsi's advertising slogan: "Cool young people drink Pepsi, but old-fashioned parents drink Coca-Cola."

Create differences, focus on the market of the younger generation, and bind Pepsi to freedom, trendiness, and youthful passion. This is the line that many global presidents of PepsiCo have adhered to since the 1960s...

As a result, a certain Carter, who did not want to be named, was quietly using a spoon named HT to pour Coca-Cola into the mouths of young people...

Maybe ht's positioning itself is not aimed at young people, but...

Who makes young people, especially those who have not yet started a family or start a career, generally need cheap goods more?! Coupled with sponsoring the Yale football game, this kind of behavior...

Oh, by the way, in New York, in Connecticut, the back garden of Pepsi's headquarters, force-feeding Pepsi's favorite delicious food...

Jobs could understand Sculley's stress. After all, the young people's market is the foundation of Pepsi!

Not to mention that guy has already started to dig. Under normal circumstances, if anyone dares to take a step closer, they will have to explode, okay?!

"Oh, forget it, let you go! Mr. Scully, I still say the same thing: do you want to sell sugar water for the rest of your life, or do you want to change the world with us?"

After understanding why Sculley hated HT so much, Jobs stopped trying to persuade him. Knowing that Sculley was not in the mood to talk about changing jobs now, he stopped staying long...

As he pushed the door open, a word came from behind:

"You should think about it carefully..."

...

...

"Have you collected the information on McDonald's farms?"

"There are several farms in Yinlinuyin, Tennessee and other places...these ones all supply McDonald's meat patties..."

Taking the report with pictures and text from the assistant's hand, Carter looked at McDonald's factory farm. Carter was hesitant to drag the innocent McDonald's and Burger King into the water, and stir the water a little more muddy...

Objectively speaking, in terms of cost and efficiency, factory-based and intensive farming is actually better than ht's free-range farming. But who knows, that kind of breeding farm requires too much investment and is not conducive to creating jobs.

Does this contradict the mission and conditions undertaken by ht when it was first established...

Carter was a little concerned that if he used the report to make a fuss after the Houston Institute of Medical Research released the report, he might accidentally attract the hatred of McDonald's. The fast food leader in the United States today is undoubtedly McDonald's, and their

The supply chain is also the most industrialized.

Don't be prepared at all. I originally wanted to target Taco Bell, but in the end, McDonald's was kicked out and I was hammered... That would be a bit embarrassing...

Instead, he went to talk directly and said: "Lao Lao, I'm going to launch a map cannon later. It may cause accidental damage. Please be careful and give way..."

This is obviously unreliable...

If we are neither relatives nor friends, why should I let you?

But if you drag them directly into the water, the pressure will be a bit too high...

"Mr. Black, Pepsi and Taco Bell have just released their commercials for the new year. Do you want to take a look?"

Just when Carter was in a dilemma, a staff member from the public relations department suddenly knocked on the door and came to Carter's rescue...

"Let's see!"

Carter nodded and said to himself: It would be good to adjust the mood...

Turn on the TV and wait for a while before the commercial starts playing.

The first person to appear was a middle-aged lady who looked about forty years old, with obvious Latina features on her face. She slowly walked into Taco Bell, sat down elegantly, and ordered a meal...

The luxurious car attracted everyone's attention. Even the clerk who was waiting for the lady couldn't help but ask: "Madam, are you sure you want to dine with us?"

"What? Isn't your place clean?"

The lady smiled elegantly and looked so approachable...

"That's not true, it's just..."

The clerk glanced at the other party's luxurious clothes anxiously:

"I thought people like you would usually choose high-end restaurants instead of..."

“I only choose healthy food! Thank you!”

After interrupting the waiter and serving her food, the lady turned around and walked to her seat elegantly and gracefully...

Then I went to get a Pepsi...

The whole movie is over...

"What the hell, who is Yin and Yang?!"

Carter is so surprised that he didn't get caught in Taco Bell's ad.

It’s okay to include your private goods of Pepsi-Cola. Looking at the entire advertisement, although ht is not mentioned at all, but... at such a point in time, such an advertisement is released...

Why don't you give me your ID number, okay?!

"Oh my God, this is...Moreno?! Why did Taco Bell invite her here?!"

It's somewhat similar to Carter's expression when he almost broke through, but it's also a little different. When the assistant next to him saw this advertisement, his face was also twisted...

There is shock at the other party's expense, but also anxiety about one's own prospects...

"Who is this? Is he famous?"

"It's not a question of whether she's famous... There are only a handful of stars who have won Oscars, Emmys, Tonys, and Grammy Awards. The key is..."
Chapter completed!