Chapter 770 Arranging the Booth(1/3)
A 200-square-meter exhibition stand is very tiring to arrange.
I actually brought a lot of helpers this time.
But no one can share Luo Xuan's hard work.
The male and female workers from these furniture factories were brought here on site and asked to do stupid or rough work.
But we have to ask them to plan the layout and arrange the furniture in a clear and ornamental manner.
To achieve this, customers will have a visual impact and appeal as soon as they see the booth.
At this point, no one has that level.
In fact, this is what later generations call eye-catching and eyeball economy.
If a booth gives people the impression that it is very messy, making it difficult for customers to tell what the main product of the booth is?
What are promotional products?
Let customers not see the latest product, what is its selling point?
If you can't even get people to stop and watch, how can you attract customers to walk into the booth and learn more about it from the staff?
These things are all invisible.
A well-arranged booth may attract a lot of people.
As for those poorly arranged booths, if their products are relatively unique, they may be able to attract a lot of customers to inquire.
Therefore, whether the booth layout is good or not, the effects it brings are invisible, and it is impossible to make the most intuitive comparison.
Unless it's a manufacturer.
Two booths are set up at the same time, one with a reasonable layout, containing very rigorous planning and modern aesthetics.
The other booth is stacked casually and simply placed.
Only in this way can a most intuitive comparison be made.
These more detailed things and more delicate operations are not the strengths of Saibei people with rough personalities.
While directing the workers to assemble the furniture, Luo Xuan consciously set out to cultivate Li Li's comprehensive ability: "Go to the furniture factory in front of you, the one from Sijiucheng, and the booth of the same company from Foshan."
I want to test you and see what you can do?"
"I am coming too!"
Li Na is very active and full of curiosity about everything. "My second sister is introverted. Sometimes she won't ask others. I will accompany my sister."
Luo Xuan nodded: "Go quickly and come back quickly. Come back as soon as you can see what's going on. There is still a lot of work here."
decorate the exhibition stand,
There is the heavy work of moving furniture and constantly adjusting the position of the furniture.
There are also technical activities that branch out branch lines from the original electric wires in the exhibition hall to provide secondary lighting for the booth.
There are also easy tasks such as cleaning, removing packaging waste from furniture, decorating posters, hanging flags, placing decorations... these are all easy tasks.
Because the booth needs to be set up overnight, it can only be launched tomorrow.
Time is tight, the tasks are heavy, and the work is complicated.
Therefore, it is particularly labor-intensive.
It's really a race against time, no matter how many people are there, it's never too many.
After the two sisters Li Li and Li Na went out to wander around for half an hour, one of the two sisters came back with a smile on her face, while the other frowned and thought hard.
Luo Xuan asked Li Na if she saw anything?
Li Najiao smiled and asked, "Look at my big eyes, are they smart?"
Luo Xuan smiled while working: "Cleverness does not mean wisdom, and intelligence does not mean expertise."
"whispering sound--"
Li Na pouted: "Looking down on people, right? Let me tell you, I really saw something."
"Tell me."
"The men from the north have bad tempers and are difficult to deal with. The people from Sijiu City are a bit contemptuous of others, but once they open up their chatterbox, they are very good at talking."
Li Na analyzed with her fingers, "At the beginning, I went to the booth of the state-owned furniture factory from Sijiu City.
I said we are a furniture manufacturer from Saibei, and we want to come here to learn from our experience and gain insights."
"The person in charge of the booth ignored us. He thought we were a small Tianjing Fashion Furniture Factory, just a company run by a commune."
"But fortunately I have a sweet mouth."
Li Na smiled and said: "When the eldest brother on my left and the eldest brother on my right called me, that guy finally started talking.
He taught me that to do a good job in business, you must first learn to build relationships and build a good relationship with your customers.”
"It's just that I really don't like the way they arrange the furniture."
Li Na sighed: "Compared to our furniture showrooms in Zhimi County and Tuocheng City, what kind of booth is that? It's just a grocery store."
All the furniture was piled up in a mess. There was a writing desk here, an office chair there, some bookshelf against the wall...it was a mess.
Once you walk in, it's like entering a big boss's office...and there are several big bosses' offices, all crowded into one room."
Luo Xuan asked Li Na: "In addition to the messy furniture and lack of attention to spatial layout, what else did you notice?"
"They are very relationship-oriented."
Li Na thought for a while and replied: "In their eyes, it seems that after establishing a relationship with those departments and units, the products will not have to worry about selling the same."
This is quite true.
Luo Xuan asked again: "When you walk into the booths of furniture factories in the Four-Nine Cities, what is your most intuitive feeling?"
Li Li and Li Na responded in unison: "It's chaotic and boring! It makes people feel very depressed."
The products of Sijucheng Furniture Factory are basically heavy and simple solid wood furniture.
The color is darker.
If you place these pieces of furniture in a spacious and bright office, that's fine. On the contrary, it will give people a sense of stability and stability.
But if all these pieces of furniture are squeezed into a small booth, it will definitely make people feel stuffy and depressing.
As for these colleagues from the 49th Cities, why do they pay so much attention to relationships?
This is inseparable from the environment they live in.
Furniture factories in Sijiucheng can often get a lot of group purchases.
Whether it is office furniture for departments or units.
There are still some units that usually buy "furniture coupons" for their employees and give them back as welfare benefits.
These furniture factories in the 49 cities usually get orders from large enterprises and large departments.
It's enough for them to eat for a long time.
It doesn't matter, but can it still work?
In fact, during this period,
The furniture industry in Sijiucheng is also very large, with many large-scale furniture manufacturing companies.
This is because in Sijiucheng, many new residents have moved in over the years, and they have a great demand for furniture.
Moreover, the customers in Sijiucheng are still high-quality customers with great spending power.
Therefore, during this period, the furniture in Sijiucheng paid more attention to materials.
In terms of style, they tend to be more classical, heavy, traditional and conservative.
What we pursue is low-key luxury.
The styles of furniture produced in Sijucheng are often angular, simple and elegant, giving people a sense of calmness.
At first glance, there is nothing surprising about these pieces of furniture.
If you take a closer look, insiders will know that the materials of these furniture are not simple, and the price will certainly not be too cheap.
But in this era of earth-shaking changes and rapid changes, we oppose everything old and advocate new things.
Furniture produced by Sijucheng,
It is more suitable for older leaders, but not suitable for young people who pursue novelty.
Especially there are many departments in the 49th department.
Therefore, office furniture is their focus.
Where is the most popular place to buy office furniture?
So far,
Luo Xuandu even had some doubts: Did these colleagues from Forty-Nine Cities go to the wrong place?
To be continued...