Listening to the anxious voice of the marketing specialist in the headphones, I was dumbfounded.

Before I went out, my mother kept talking to me, saying, "How can I make so much money? You have to be careful when you go to work."

As I was tying my tie, I said, "What are you being careful about? We are not going to the battlefield. Mom, Mom, please stop reading. My tie is twisted. Let me tell you a story. I heard that it was in the 1980s, which is when I was born."

Around the same time, the Special Administrative Region was just opened, and many mainlanders came to work in the Special Administrative Region. A few of them made money, and they wanted to invite their families to join them in making a fortune. At that time, there were not even call machines, so they could only send telegrams, but telegrams were counted according to the number of words.

Money, the person who sent the telegram thought about it for a long time, and then sent six words back, "If you are stupid, the money will come quickly." Don't you know, if you are stupid, the money will come quickly. There are not as many things as you think. Rest at home and relax.

Xiaojuan, please help me tie off my tie...

I stood on the stage dumbfounded. What I was thinking about was not how to "control the field", but these things.

The voice of the marketing specialist came from the earphones again. To be honest, I still remembered his name at the time, but I have completely forgotten it now. He shouted in the earphones, "Speak quickly."

I looked at the darkness below, and I didn’t know how long I had been silent. I just felt that my breathing was a little heavy. I opened my mouth, subconsciously trying to say something, but the word ah came out.

Ah~~~

Applause! Where is the applause? It seems that the applause is not warm enough, so our dog teacher is unwilling to speak. Come on, let us welcome our dog teacher again with warm applause!

Bang bang bang!

Bang bang bang bang!

I saw the beautiful emcee turned her head and touched her hair while everyone was applauding, and said something on her lips. I thought, like me, she must have a small earphone that can be used for wireless intercom.

At this time, I suddenly calmed down. What I thought of was not anything else, but a very simple number, 2500.

2500 yuan!

If I mess up today, then I will lose my job. All the things I praised to my mother and Lin Xiaojuan at home yesterday and the day before yesterday will become a joke, and I will appear in the talent market again.

Looking for a new job, no! No matter what today, I can't let the whole scene go cold. As long as I persist for forty or fifty minutes, it's not a failure.

They were still applauding, but it was very sparse. I took a deep breath and realized that instead of passively making a fool of myself, I would rather take the initiative to make a fool of myself.

"Hello everyone, I am very happy to meet you. Every time I give a lecture, someone always thinks I am very young. So, before I start, I will ask a few friends. The friend in the red suit and white shirt, yes, handsome

Hello brother, can you guess how old I am?"

"Hello teacher, I guess you are in your mid-thirties."

"Okay, that beautiful sister, yes, the one in the bohemian dress, what do you think?"

"I think the teacher should be only, only - eighteen years old!" After saying such a big man, he stuck out his tongue.

"There are no secrets when dealing with smart people. This question ends here because this sister accurately gave the answer. Yes - I am eighteen years old."

The people below burst into laughter.

I continued: "As an eighteen-year-old me, if I share something with you, will you feel childish or bad?"

"Won't!"

"Then are you interested in listening?"

"have--"

To be honest, I was touched. This is a group of people who are eager to succeed, but I followed Shen Yueming to deceive them for two thousand five thousand. What can I teach them? I don’t know, I lowered my head and looked at the scene in front of me. Although the lecture notes are separated from the slides, I still have the lecture notes. As long as I don’t have stage fright or stutter, I can definitely carry on.

"Today our course is about exploring the impact and relationship between marketing and management systems. Before we officially start, I would like to share two stories with you, both of which are my own personal experiences."

I have no intention of saying anything about the problem with the slides. Don't talk about things that are not helpful to the development of the matter. It will only increase worries.

So I started telling stories.

"A long time ago, when I came to Shenzhen, I joined a company. I learned a lot in this company. This company is awesome. How is it so awesome? Although the company doesn't have many employees, about ten people, it has an annual profit of It can exceed 10 million. This is something that many companies cannot do. I later learned about many companies, especially many processing plants in Shenzhen. There are more than a hundred people in a factory, but the annual profit is only a million, and some factories are still losing money. ,Why?"

"In this way, I will randomly select two friends and see how profitable your business is."

"No. 66." Everyone who participates in the training has a number.

No. 66 was a middle-aged woman with gray hair. She stood up, and a staff member immediately handed over the microphone.

"I would like to ask this eldest sister, what does your company do and how much net profit it makes in a year?"

"Hello teacher, hello classmates, our company is Sichuan ** Company, I am Zhang Xiu'e, the company's marketing manager. When our annual profit is good, it is about one or two million."

"What about the bad times?"

"This, sometimes you may lose money."

"Okay, thank you, Manager Zhang, on the 19th. Are you there on the 19th? Okay, on the 20th."

No. 20 was a middle-aged man with a big belly. He simply said, "Our company has maintained an annual profit of more than 3 million yuan in the past five years."

"Well, how many employees?"

"The number of people has basically remained around 1,200."

"Okay, thank you, please have a seat."

The reason why I ask this question is because I started too quickly, like drinking two glasses of wine in one go. It was a bit overwhelming and I needed to slow down.

"It is not easy to make money when setting up a company or a factory. Why do some companies with more than ten employees make annual net profits of more than 10 million, while large companies with more than 1,000 employees only make a few million? It is because the marketing strategy system is not well established. Marketing management and strategy are out of touch again. The approach of the small company I worked at was very simple. They understood customer needs thoroughly and used more than a dozen people to develop markets in different regions. The company decomposed the business goals to each person every day, every hour, and visually There is a public notice area in the office, and good news will be given immediately to whoever pays the bill. There will be a big update every hour and a summary of the day. If the task is not completed, then you will have to work overtime the next day. If you do not complete the task that week, you will have to work overtime the next week. Maybe you heard At this point, I feel that you are just talking about the business model. Yes, it is the business model, but the marketing strategy is not just a piece of paper. It must be supported by business and services. The marketing strategy must solve three problems. First, the problem of matching external customer needs, and also That is, what can we provide customers? The second is the issue of external market competition, which is why customers choose us. The third is to solve internal problems, how do we operate well in an orderly and organized manner, in other words, how do we make Customers in need choose us and make money in the process.”

"The company I worked for solved these three problems very well. First, there are too many domestic companies with many good products but they cannot go abroad. We provide them with export agency services, business negotiation services, and overseas purchasing agents.

Services, etc. Secondly, we take advantage of the natural advantages of Shenzhen as a port and special zone to market ourselves as the leading domestic export trade agency service agency and do this through the establishment of a marketing network. There are no branches across the country.

However, there are local service hotlines across the country. Thirdly, in terms of internal management, the salesmen implement bombing sales promotion, which is a quasi-military management, and there is no know-how..."

At that time, I didn’t know how the company I worked for was profitable, and I hadn’t met the brother who sold pornographic films many years later, and he hadn’t told me how the company was deceiving people. If he had known, I wouldn’t have been so confident at the time.

Yes, I just acted on the spot based on what I saw at the time.

While I was thinking quickly about how to speak more vividly, I used the handouts to mobilize the atmosphere of the scene. At this time, the slides started playing again.

The marketing specialist's reminder came from the earphones, "Teacher Gou, we urgently sent a backup. You can now teach the students the slides."

I looked back at the slides that were played, and then looked down at the lecture notes on the podium. I realized that the lecture I had just given was completely unscripted. If I interrupted it in the middle, I would give it again

The slides didn’t feel right in my heart, so I bit the bullet and finished speaking first.

"In fact, it is not that difficult to formulate a marketing strategy. The company I worked for has a very simple approach. To sum up, we provide what customers need and do what is similar on the market. We create differences and then do it, and we implement it with a unified pace.

We never complacently set rules for customers. We only require execution and control of costs and risks internally. We always have an open mind. We hold meetings every day to summarize what customers we have met and whether we can meet customer requirements in a personalized way. So we have more than ten people.

Our team’s net profit can reach millions a month.”

I don’t know if my teaching is good or not, and I don’t know if they are so serious in every class. I watch them listening and recording carefully below. Standing on the stage, I suddenly feel that I want to teach more.

their impulses.

But as a young boy, what can I teach you?

"Let me tell you the second story."

"I have been naughty since I was a child. My father commented on me and said that I act like a monkey and speak like a kite. What does this mean? It means that I am not stable enough and float too much. I say this for a purpose.

, everyone will know later.”

"I was born in a rural area. If we farmers' children want to get ahead, studying is the best way out. I have also had excellent grades since I was a child, but excellence cannot be used as food. Therefore, when I was in the second grade of elementary school, my father gave me a

Popsicle box, let me sell popsicles. I believe everyone is familiar with popsicle boxes. Nowadays, many young people don’t know what it is. Brother, I saw you licking the corner of your mouth. Do you like eating popsicles very much?"

Everyone laughed loudly, and I continued.

"At that time, popsicles cost 6 cents each and sold for 10 cents each. Except for the popsicle box, there was no other cost. The only consumption was my physical strength. I could only carry 40 to 60 popsicles cross-body at a time.

The goal my father set for me was to go door to door and sell three boxes a day, earning five yuan a day."

"Five dollars is not a small amount. My father has a certain business acumen. He also wrote a handwritten board at the entrance of our village, saying that starting from tomorrow, Gou Shuhan will start selling popsicles. Our village is connected to several villages and has a good location.

, a rural thoroughfare.”

"But on the first day, I made no money and suffered a big loss. Why? Because I kept eating. Not only did I eat it myself, I also gave it to a good-looking little girl. Little girls from several nearby villages saw me.

The kind that makes everyone drool."

Someone laughed again below, and I felt that this story was obviously more interesting to them than the one I just told.

"My father was very angry. He said that he spent a lot of money to buy popsicle boxes from the county. He finally negotiated with the people in the commune to wholesale them to me, but I did this. He was very angry, but what could he do? My mother said, the child

He's so young, why don't we just let him play."

"My father has been frail and sick since he was a child. After marrying my mother, he has been worried about which day he will leave us first, so he was very angry at the time and said, if I don't teach him to make money now, what will happen when I die when he grows up? That day my father

He beat me severely with a pair of pokers and set a sales target for me the next day to earn four yuan!"

"The next day I went out to sell popsicles, but I didn't dare to eat them secretly, because when I was beaten, my father said that even if I couldn't sell them, I would take the popsicles back to him and show him. I sold well that day and finished it very early.

A profit of four yuan, do you know how I achieved it?"

"Come on, take a guess at the big brother on the 26th."

"I think it's because you work hard."

"Okay, thank you, big brother. It's my fault. I didn't tell the whole story. You won't be able to guess the reason."

"Things changed that night. My father went around telling people that I was not good at arithmetic, that I acted like a monkey and talked like a kite. A popsicle sold for 10 cents, but I insisted on paying 18 cents.

I sell them two by two, but I still refuse to sell them for a dime each. I wonder if any of you here have experienced how quickly rural people spread rumors. Soon, the whole village knows that they are stupid and sell popsicles cheaply.
To be continued...