Chapter 1626 Semiconductor Powerhouse(1/2)
"Okay, old Duan, let's stop making trouble and let's get down to business. You and I have personally experienced the second-generation Qingtian computer. It is indeed good and worthy of the company and our efforts. But now there is still a problem that needs to be solved."
After laughing and joking with Duan Yongping for a while, Fang Chen turned solemn and got down to business.
"What's the problem?"
After hearing what Fang Chen said, Duan Yongping immediately broke away from his previous emotions and asked seriously.
"That is, the public does not know the excellence of the second-generation Optimus computer, and you also know that the previous Optimus first-generation computer did have great shortcomings, and was even criticized by people, so we must find a way to attract people to this
This kind of thinking has changed." Fang Chen said in a deep voice.
His family knew his own affairs, and he still knew what the Qingtian first-generation computers were like. No matter how unconscionable he was, he had to admit that the Qingtian-generation computers were lagging behind in performance and generated huge amounts of heat.
This is because after the price cuts of Intel 586 computers and Pentium 1st generation computers, even the only price advantage is gone.
And this so-called advantage only applies to gamers. For most ordinary players who don't need a graphics card, the Optimus generation computer is an electronic waste with poor performance and expensive price.
Therefore, ordinary computer users not only have no intention to buy Qingtian Computer, but they even have some resentment towards Qingtian Computer.
Especially those users who have purchased a Qingtian computer and then used it, but found that the Qingtian computer was completely different from what they imagined and returned the product.
"How to win back the hearts of these users and regain their trust is really a difficult problem. After all, sometimes when the heart is hurt, it is difficult to make up for it..."
Unexpectedly, Fang Chen encountered such a problem, Duan Yongping couldn't help but take a breath of cold air and said with a troubled face.
After thinking for a while, Duan Yongping glanced at Fang Chen and said: "Mr. Fang, to be honest, this is not an easy matter, otherwise we would not consider this aspect..."
This is actually difficult to say, but it has already begun. Duan Yongping paused and continued: "In the final analysis, when we promoted Qingtian Computer, especially when you held the press conference, you have already emphasized it.
, the overheating of Qingtian computers is quite serious, and as for the performance scores and the like, they are shown to everyone without any fraud.”
"Since we have no false propaganda, it means that these users' purchase of our Qingtian Computer is completely voluntary and spontaneous. So Qingtian Computer is different from what they expected and imagined. It can only be said that there is a problem with their understanding.
, all consequences should naturally be borne by themselves."
"Furthermore, after you found a lot of dissatisfaction, you took the initiative to offer unconditional refunds to all users who purchased Qingtian computers within one month. I don't know if you have seen those products that were returned to Qingtian computers.
The horror of computers.”
Speaking of this, Duan Yongping suddenly became excited, and his voice suddenly rose a lot: "Let me tell you, I went to the return warehouse and saw that there were many users who not only returned goods stuck on the last day of the return period, but also returned goods.
The returned goods have broken video cables and power cords, broken casings, and cracked screens. It can be said that they are everywhere.”
"But even if they have been used like this, we still refund them a lot. To be honest, we are worthy enough of these users, so I think if they are willing to buy the second-generation Qingtian computer this time, it will be released."
It doesn’t matter if you buy it or if you don’t want to buy it.”
Unexpectedly, Duan Yongping was so angry. It seemed that the miserable situation in the return warehouse really stimulated him.
Fang Chen patted Duan Yongping's shoulder and comforted him: "Old Duan, although I haven't seen the return warehouse, I took Su Yan to squat in the Zhongguancun store for an afternoon. I still know the situations you mentioned.
, and also admit that such a thing does exist.”
"But you have to admit that the goods returned in this way are only a small number after all. Most of the returned products will not affect secondary sales."
"I naturally admit this, but I don't think we should take the thoughts of those users who are dissatisfied with us into consideration. They can buy if they want to, and forget about it if they don't want to. We don't have to beg them."
Duan Yong said angrily.
"Well, I'm not a bad person, and I don't intend to please those users who have strong opinions on us. My idea, at most, is to consider how to reverse the public's stereotype of Qingtian Computer.
There’s nothing wrong with this, right?”
Speaking of this, Fang Chen looked at Duan Yongping with a smile.
Without even looking at Fang Chen, Duan Yongping snorted as a response.
"Well, we will still hold press conferences and conduct media promotions as planned according to the original plan, but there are two things that I think can be done in advance."
"First of all, I plan to send the Qingtian II computer to some media such as "Computer News" and ask them to test the product for us in advance and make a fair judgment. The other is that I want to use Qingtian Home
Distribute some free Qingtian second-generation computer experience coupons and invite users to experience our Qingtian second-generation computer for free." Fang Chen said with a smile.
Inviting the media to conduct reviews before a product is released, and using media resources to tell users what the product is like, whether it is good or bad, and to fully arouse the interest of users was a routine operation in the past life.
But at this moment, it seems a bit ahead of its time.
After all, at this time, even product launches were extremely rare. Ever since Qingtian started doing product launches, other manufacturers thought the results were good, so they followed up one after another.
Before this, in addition to TV stations, newspapers and magazines, if you wanted to know what new products manufacturers were launching, you mainly relied on users to go to department stores and the like, see new gadgets on the shelves, and take the initiative to ask.
The other one is that friends and family have used it and learned about it through word of mouth.
It can be said that before the advent of the Internet era, product promotion was extremely poor.
Hearing Fang Chen's first idea, Duan Yongping nodded slightly, thinking it was a good idea. Although letting the professional media get the product in advance would lead to criticism, as the saying goes, real gold is not afraid of fire, and he felt that it was a good idea.
Second-generation computers are confident.
But he didn't understand the second idea.
"Mr. Fang, the display machines of Qingtian Home are always free. It seems that there is no need to issue any experience coupons, right?"
"I'm not talking about Qingtian Home's display machine, I'm talking about Qingtian Internet Cafe. If we had to rely on Qingtian Home to experience Qingtian Computer, then at the end of the day, not many people would be able to experience it."
Fang Chen rolled his eyes at Duan Yongping and said.
"Qingtian Internet Cafe? Co-author, you still plan to bleed."
After figuring out Fang Chen's true intention, Duan Yongping had no choice but to say.
Nowadays, the price of an hour in Qingtian Internet cafe is at least ten yuan. As the Qingtian second-generation computer is a new machine, according to the current operating rules of Internet cafes, the price can be increased somewhat.
And with so many people in China, even if we calculate it based on ten yuan, it is estimated that Fang Chen's expenditure on this activity will be at least two or three billion.
Even if it reaches four to five billion, he is not surprised. After all, forty to five million people go there once, which is four to five billion.
And if the number of people in China who are interested in computers increases tenfold, it probably won't be a problem.
Of course, if Fang Chen limits the distribution of experience coupons to millions of people, then it doesn't matter. Qingtian is so big and spending tens of millions is really not a big problem.
But based on his understanding of Fang Chen and the tone in which Fang Chen said these words, it was obvious that millions of people could not stop him.
"Actually, it's not bleeding. Think about it this way. We offer a one-hour trial coupon, which not only allows users to experience the second-generation Qingtian computer, but also allows them to have a thorough understanding of the second-generation Qingtian computer. It also allows them to understand
, experiencing Qingtian Internet Cafe is also a disguised form of attracting users for Qingtian Internet Cafe.”
"You also know that when doing business, there is always a customer acquisition cost. And Qingtian Internet Cafe is priced at ten yuan, which does not mean that the cost is really ten yuan. Spending a few yuan to get an opportunity to win over new customers does not mean
It's a loss." Fang Chen followed the good guidance.
"If you say that other companies have customer acquisition costs, I don't deny this. But if you say that Qingtian Internet Cafe also has customer acquisition costs, then I will really laugh."
"As for Qingtian Internet Cafe, every one is still full. If you go a little later, you can't even get a night machine. Are you telling me that Qingtian Internet Cafe has a customer acquisition cost? Isn't this a joke?"
"And don't say anything. The cost of Qingtian Internet Cafe is less than ten yuan. None of the computers in Qingtian Internet Cafe can be spared. Since you let people access the Internet for free, it means that Qingtian Internet Cafe's income will be reduced by ten yuan.
"
Duan Yongping rolled his eyes and laughed angrily.
Hearing this, Fang Chen laughed dryly, as if Qingtian Internet Cafe did not have any customer acquisition costs, and everything was tap water, ***.
Especially recently, Qin Shuguang gave him reports on the expansion of Qingtian Internet Cafe every day, including not only plans to open a store, but also plans to expand the store.
Qin Shuguang even patted his chest and told him that the expansion of Qingtian Internet Cafe did not require a penny from the head office. The profits earned by Qingtian Internet Cafe itself were enough.
From this point of view, one can imagine the popularity and huge profits of Qingtian Internet Cafe.
"Although that's what I mean, I think paying for the Internet fee so that users can experience the Qingtian second-generation computer and Qingtian Internet cafe at the same time is always a good thing that outweighs the disadvantages..."
Listening to Fang Chen's eloquent words, Duan Yongping couldn't help but nodded slightly.
He was indeed a little impulsive just now, purely to argue with Fang Chen. In fact, handing out experience coupons is indeed beneficial and harmless to Qingtian II computers and Internet cafes.
Needless to say, the second-generation Qingtian computer does require users to experience it for themselves in order to change users' stereotypes.
As for Qingtian Internet Cafe, although it is booming now, as the saying goes, Qingtian Internet Cafe cannot always be so full. After all, this does not comply with the basic rules and logic of business.
So new forces are also needed.
The only drawback is that it costs money.
And the company belongs to Fang Chen. If Fang Chen is willing to do this, what else can he say?
Now that both of them have reached a common opinion, everything will be easy to talk about.
The news that the second-generation Qingtian computer is about to be launched appeared on major TV stations, newspapers, railway stations, bus stops, including in-store posters of Qingtian Home, with half-hidden faces.
As for the specific performance, we still need to wait for the Qingtian second-generation computer launch conference to know.
It has been long-awaited and has been warmed up for a month. On September 20th, the launch of the Optimus II computer was officially held.
However, this press conference for the Qingtian second-generation computer was not delivered by Fang Chen in person, but by Ni Guangnan.
As the chief technician of Qingtian, the chief engineer of Qingtian Chip, the main developer of Qingtian Computer, and an academician of the Chinese Academy of Sciences, Ni Guangnan is undoubtedly the most qualified and the most convincing person in what he says.
"Compared to the first-generation processors of the Qingtian, the second-generation processors of the Qingtian have almost four times the computing power and are not inferior to the second-generation Pentium processors."
"I am here to proudly announce that our China chips, as well as the raw materials, design, production, packaging and testing, manufacturing equipment and industrial software of semiconductor technology, are no longer inferior to those of foreign semiconductor companies such as Intel and AMD. China is now
It is already a world-class semiconductor country and a powerful country!"
Ni Guangnan pointed to the big screen on his back, which simultaneously displayed the running score data of the Optimus 1st generation, Optimus 2nd generation, and Pentium 2nd generation processors, and said proudly to the crowd.
To be continued...