November 8, 1994.

Yanjing, Media Center.

This three-star hotel, built in 1988 and affiliated to the Tourism Industry Division of CCTV International Television Corporation, today ushered in its most glorious moment since its completion.

The CCTV Prime Time Bidding Conference will be held here, where heads of hundreds of well-known domestic companies will come to the scene. After fierce competition, one party will win the title of CCTV Bidding King and become the darling of CCTV for the next year.

To be honest, the Media Center is not qualified to host such a grand event, but it is a subsidiary of CCTV's great-grandson, so the benefits will not flow to outsiders.

Furthermore, life is not easy for CCTV these days. Since a few years ago, the authorities no longer provided full funding to CCTV, but changed it to partial funding, with CCTV responsible for its own profits and losses. Life for CCTV has become tight.

The landlord's family also had no surplus food.

Isn't it more or less a case of holding the CCTV prime-time bidding conference in one's own hotel just to save a couple of bucks?

It can be regarded as mutual benefit and everyone gets what they need.

However, Director Tan of the advertising department who was in charge of this conference had been in a bad mood for many days. Everyone in the station speculated that it was because the venue had been designated as the Media Center.

But they also understand that if they were Director Tan, they would probably be even worse.

After all, Director Tan took over the task at a critical moment and took over this mess that no one else would want to touch even to death.

And according to their understanding, in order to successfully organize this CCTV prime time bidding conference, Director Tan traveled north and south, almost all over thirty provinces in China, large and small, and has not been at home peacefully for more than half a year. I begged grandpa to sue grandma.

Only then did more than a hundred domestic business leaders gather in Yanjing to support and support this bidding conference.

It can really be said that we are striving for perfection and not allowing this bidding conference to have any flaws.

But then, something happened in Taiwan. Even if the bidding meeting was moved to Yanjing Hotel, would it cost hundreds of thousands more?

Furthermore, even from the perspective of interests, they still have to side with Director Tan and have the same hatred as Director Tan.

Nowadays, China's economy is developing at a rapid pace. CCTV staff like them also want to earn more wages. But in the current situation, if they want to get high wages, they can only point to the advertising department and this tender.

Conference.

But things that have not changed despite Director Tan's troubles cannot be changed by little grasshoppers like them with a few words.

The Media Center also seems to know that it does not have enough seats, and this gold bidding conference is the most important event in Taiwan recently. Anyone who dares to make a mistake or lose the chain will be guilty of the entire CCTV, so it can be considered a point.

Make extra efforts.

The inside and outside were kept spotless, and the outside of the building was decorated with flags, red, blue, green and purple colors, and flowers, making it very lively.

As for the tables, chairs and benches inside, it is even more international-style. It is said that a master of etiquette specially designed for the meeting space was invited to give personal guidance.

And the heads of these companies were very considerate when they arrived. It wasn't even nine o'clock in the morning, and already hundreds of people were here.

But when I saw the companies that these big bosses belonged to, other than the CCTV advertising department, and other people who came to help temporarily, my heart instantly dropped.

To be honest, these companies that came here are basically not very famous. Except for a few brands such as Sun God, Huawei, and Kongfujiajiu, which they have heard of, they have really never heard of most of the other companies.

Pass.

With such a corporate lineup, how can it be possible to achieve the goal and sell CCTV prime time ads at a good price?

To be honest, this lineup is not as good as the companies in CCTV's previous prime time. Those companies are basically well-known large companies at home and abroad, including Sony, Panasonic, Sharp and other top foreign companies.

But now, none of these companies have been seen.

"Director Tan has tried her best, and we all see her hard work. Besides, this is CCTV's first prime-time advertising bidding conference. It is normal for everyone not to understand and not be optimistic about it. And the Taiwanese also

In terms of size, Director Tan has set a standard of 20 million. As long as the bidding king can get more than 20 million, then Director Tan will have completed the task." Someone said.

"As for the big companies that used to advertise in Taiwan, you don't know what they think and how they could come."

After hearing this, everyone fell silent at the same time.

After a few breaths, he sighed quietly.

Although advertising in Taiwan has always been a resource, a valuable resource, it has never received money commensurate with its value, and most of them have been taken away by companies using other means and spending a small amount of money.

So from a certain perspective, these companies that used to advertise in Taiwan are all vested interests.

Since they are vested interests, they will naturally join forces to oppose Taiwan's reform of advertising space allocation, but it is only natural that they come to support and participate in this bidding conference.

Maybe, deep down in their hearts, they still have the wishful thinking that it would be best if this bidding conference is messed up, and then they can allocate CCTV advertising spaces in the same way as before.

However, at this moment, a cold and cold sound exploded.

"Xiao Ma and Xiao Sun, you follow me to greet the guests. What should the other people do? If you have nothing to do, check for omissions and find problems for me. You can't leave me idle here. If something goes wrong today

If there is any problem, you won’t be able to live without it.”

Everyone turned around and saw, sure enough, Director Tan appeared behind them, instantly frightening them out of their wits and making them unable to control themselves.

But soon, they were surprised to find that Director Tan actually wore makeup today, and it was still very delicate makeup.

You know, Director Tan is one of the most powerful women in Taiwan. She was born in the navy, served as a volunteer for three years, and then worked as a reporter in Taiwan for several years. It is said that if this bidding conference can be completed, Director Tan will

Not only is he the director of the advertising department, he can also hold the title of assistant to the station manager.

So let alone such exquisite makeup, it is rare to even wear lipstick on weekdays.

Although today is a big day, based on their understanding of Director Tan, Director Tan can only put on lipstick.

However, in this way, they finally knew why the makeup artists who were responsible for doing makeup for the hosts ran to Director Tan's office with large bags and boxes.

They were laughing before, and Director Tan just put on lipstick. Is it such a big fight?

But now, it turns out that the clown is themselves.

But it's really pretty.

But there is nothing surprising. After all, there are no ugly girls in CCTV. Those who are not good-looking cannot be admitted to CCTV.

Suddenly, a thought flashed through their minds, and they realized what the first sentence of what Director Tan had just said to them meant.

Director Tan suddenly put on such exquisite makeup, obviously just for this guest.

At this moment, their souls were suddenly aroused, and they became infinitely curious about this guest.

What is the identity of this guest that makes Director Tan treat it so seriously? After all, you must know that when these entrepreneurs came before, Director Tan did not say that he would personally greet them, he just came to say hello.

As the person in charge today, Director Tan has too many things to do.

Moreover, Director Tan treated this customer so seriously, does that mean that today's bidding meeting is saved?

A burst of joy suddenly appeared on everyone's faces, and they even had the urge to run out and see who this guest was.

However, at this moment, Ren Zhengfei, who was sitting almost in the middle of the first row, looked serious, and there was an indelible sadness between his eyebrows.

Even Li Yinan on the side no longer escapes as before.

Although Huawei has developed well in the past two years, at the beginning of this year, the Wanmen mobile phone CC08 developed also successfully passed the acceptance of the Postal and Telecommunications Bureau.

It can be said that in just four years, Huawei has gone from being an OEM company distributing 24-door switches from a small brand in Hong Kong to becoming the fifth, and essentially the fourth, domestic company to develop 10,000-door switches.

This is a gratifying event for which Huawei people have paid a huge price and arduous efforts.

The most tense and final joint debugging stage of CC08 last year was when the World Cup started in the United States, and many of the entire development team were football fans.

In the end, he found Mr. Ren and made the decision. The project team would work overtime until 2.3pm every day, then watch a World Cup broadcast, and sleep until noon the next day before going to work.

And on this CC080,000-door machine, Huawei also used new technologies that the previous companies, Qingtian Communications, Julong Group, ZTE, and Lenovo did not have for the first time.

Li Yinan can say without exaggeration that Huawei's CC08 10,000-door phone is now definitely the fastest 10,000-door phone in the country, not even comparable to Qingtian's 04 phone.

The previous common method for 10,000-door computers was to extend the 2,000-door computers to 1,000-door computers and use an internal high-speed bus to connect multiple 2,000-door switching modules together.

Not only this is done in China, but also Shanghai Bell and Fujitsu.

When they designed the Wanmen machine, the bus they used was the Intel Multibus II bus that few communication companies in the world purchased.

To this end, they also spent millions to purchase development equipment, but soon they discovered that neither Huawei nor even domestic companies could implement such a fast bus.

Later, it was because Li Yinan graduated from Huazhong Institute of Optical Physics that he thought of using optical fibers to connect multiple modules together.

This was a bold idea, because optical transmission technology was not very mature at this time, and only Bell's No. 5 switch used optical transmission technology in switches.

But it was this unexpected combination that allowed Huawei to produce the most powerful Wanmen switch in the country.

But then a problem arose. Huawei suddenly found that it had finally developed such a good 10,000-door machine, but it could not squeeze into the current domestic switch market.

At present, the domestic switch market is basically occupied by Qingtian Communications, and the remaining share is divided up by Julong Group, ZTE, Lenovo, Shanghai Bell and other companies.

In fact, it doesn't matter. Anyway, Huawei couldn't compete with these companies before, so it has been focusing on rural telephone bureaus whose main market is in rural areas and below the township level.

Now as Wanmen phones become more and more popular, prices have dropped. I believe these rural telephone bureaus will also start to purchase Wanmen phones.

But they discovered that Huawei, which had almost occupied the rural phone market south of the Yangtze River in the era of five hundred mobile phones, suddenly became difficult to use in today's era of tens of thousands of mobile phones.

This is not to say that these rural telephone bureaus do not have the need to replace thousands of telephones. On the contrary, they not only have it, but it is also very strong.

However, these rural telephone bureaus have refused to use Huawei's 1,000-door telephones. This is of course because Huawei's previous generation 1,000-door telephones were not easy to use and used the wrong technology.

It is more because people from the Rural Telephone Bureau believe that the investment in Wanmen mobile phones is too big. Choosing Huawei, a new player in the Wanmen mobile phone market, takes too many risks. They are still more inclined to purchase Qingtian, or Julong Group, or ZTE.

product.

And even if they agree, the superior department will not approve it.

So when Director Tan found them, they almost hit it off immediately and immediately agreed to Director Tan's invitation.
To be continued...