Chapter 633: Anxious domestic manufacturers
After watching the video, Miao Dongping immediately got up and went to Xu Lihua's office.
Because this incident has had a huge impact on domestic mobile phones, if the Kirin Group had not lifted the blockade, their mobile phones could still be priced at will.
Originally they wanted to price the new phone at 2999, but now that Kirin has included Nokia, they must change their pricing strategy, otherwise they will not be able to face the upcoming war.
When Miao Dongping came to the door of the chairman's office, he saw Xu Lihua dealing with daily documents.
"Dongdongdong~"
Miao Dongping knocked on the wooden door out of courtesy.
"Xiao Miao, come in." Xu Lihua raised his head and saw Miao Dongping and said.
When Miao Dongping walked in, he also stopped what he was doing.
"Mr. Xu, our new products may have to be repriced." Miao Dongping said with a serious face.
"What happened?" Xu Lihua asked calmly.
"Motorola and Nokia are back. They started advertising this morning. Kirin Group has also lifted restrictions and their smartphones can install Kirin Universe." Miao Dongping said.
Sony Ericsson: Brother, have you forgotten me?
If Cao Mang had not appeared, Sony Ericsson would have been brilliant until 2009 because of its music phones.
But after Cao Mang launched the sj001 chip, Sony Ericsson was beaten by domestic mobile phones, so Sony Ericsson became a little transparent. This is why Miao Dongping did not mention him.
Xu Lihua was silent and lost in thought.
He was wondering why the Kirin Group did this and why it lifted the blockade at this time.
Kirin's operation this time is not in line with their past style.
Kirin Group has always supported domestic companies and suppressed foreign companies. Now Kirin has actually brought in all these foreign companies.
You must know that Kirin's inclusion of these foreign companies will definitely have a huge impact on domestic companies.
Could it be that the Kirin Group is willing to enter the European market in exchange for lifting the ban?
Thinking of this, Xu Lihua couldn't help but shake his head, because this situation was unlikely.
If Kirin Group were to gain access to the European market, Kirin would not help them conquer the domestic mobile phone market. There must be deeper reasons why Kirin Group did this.
Xu Lihua felt that his mind was a little hard to turn around.
If only Cao Mang knew what he was thinking.
Cao Mang would definitely say to him: It's okay if you can't figure it out. If you could figure it out, the predecessor Bird Mobile Phone wouldn't have gone bankrupt. Bird's good cards were beaten to pieces by you.
"What are they pushing back this time are 4G mobile phones?" Xu Lihua asked.
"Yes." Miao Dongping nodded.
After hearing Miao Dongping's reply, Xu Lihua figured it out and already had an answer in his mind.
Kirin must have done this to cooperate with Tamron in promoting 4G network to the world.
Trade, trade, there must be comings and goings to be considered trade.
Kirin Group has restricted Nokia and others, turning the market into a market where there is only going and no going. If you want the market to go back and forth, you must let them in.
Cao Mang: Hey, hey, brother, your brain is really amazing.
"Reduce the price of Fighter 1 to 2,399 yuan, and let the R&D department study how to limit the CPU performance. We will launch a low-end machine to hit the market. You can go and arrange the work immediately." Xu Lihua said.
It is easy to develop a low-end CPU in the short term, but it is very difficult to produce it in the short term. The simplest and most convenient way is to reduce the frequency.
Although it is said that the cost of developing a CPU with lower performance will be cheaper than the existing CPU.
But for waveguides, time is money, and there is no need to waste time on the twenty or thirty yuan cost.
"Okay, Chairman." Miao Dongping nodded.
....
Southern Hi-Tech Chip R&D Center.
After learning about the return of brands such as Nokia, He Xuehao decided to come to the R&D center to take a look.
Even when Bird developed the chip, he was not very anxious about the research and development, but now that Nokia has returned, he has no choice but to stop being anxious about it.
When Kirin Group restricts foreign companies, even if their mobile phones are a little rubbish, they can still get a share of the pie.
Now that brands like Nokia are back, if they don't launch products quickly, they won't even be able to eat overnight.
After all, the entire communications market in China is so big, and mobile phones are considered a luxury product for ordinary people.
Once a user buys a mobile phone, they will not change it in the short term. If they go to market one day late, they will lose a piece of the cake. The only way is to launch their product as soon as possible.
There are two reasons why He Xuehao is so anxious.
The first reason is that Nokia has returned to the Chinese market.
The second reason is that after three months of testing, both operators and the Ministry of Industry and Information Technology have recognized 4G.
The Ministry of Industry and Information Technology will issue a notice to popularize 4G nationwide in late May this year.
If they can't develop a mobile phone before this, then they will miss an opportunity to rise.
He Xuehao came to the door of the chief engineer of the R&D center and knocked on the door first.
"Come in."
He Xuehao pushed open the office door after hearing Han Qingbo's voice.
Han Qingbo, who is fifty-three years old this year, was originally the deputy director of the Seventh Institute of Electronics. He was a talent seconded from the Seventh Institute of Electronics by He Xuehao who reported to his superiors.
The Seventh Institute of the Ministry of Information Industry, the main shareholder of Southern Hi-Tech, has completed the localization project of GSM mobile phones with the support of national special scientific research funds, and has mastered the internationally leading CSM digital core technology.
In 1996, we independently developed my country's first phase i csm mobile phone with independent intellectual property rights.
"Mr. He, why are you here?" Han Qingbo said with a slight smile.
"Han Gong, I came here to ask how our chip development is going?" He Xuehao replied after sitting down.
"At present, two samples have been designed, but their performance is not very good, and they are not very competitive when put on the market." Han Qingbo replied.
The performance of the two samples they developed was about 50% of that of Nuwa A1, so Han Qingbo decided to renovate them. As long as the R&D department is given a little more time, they will be able to develop a CPU that is 70% or even 100% better.
"Han Gong, we don't have time anymore. Even if the performance is a little worse, it doesn't matter. We can make low-end products..." He Xuehao told him about Nokia's return and Kirin's lifting of restrictions.
He Xuehao's idea is very simple.
If we can't do the mid- to high-end, then we'll do the low-end. We'll capture the market first and then we'll do it. It doesn't matter what the mid- to high-end is, as long as they can make money. Only when they make money can the company survive.
The reason why they are able to survive until now is because Qilin gave them a life extension.
If they don't seize this opportunity, they will have no choice but to wait for bankruptcy.
next chapter
Chapter completed!