If a cartoon exhibition is just an exhibition in animation, it's fine. Apart from a main stage for performance, there is no need to make any major changes. But once the Internet entertainment project is added, can companies that now occupy more than 90% of the domestic computer game market share be satisfied with a school classroom-like event venue? Not to mention the on-site arrangement of their flagship store, at least they need a venue that looks the same, plus a promotional stage.

So these days, the boy changed his habit of not being able to show up in public and stayed in his office to command remotely, and instead became supervisors everywhere. After running for a while, even though most of them were in the car and indoors, Su Wan frowned and complained that he had lost a lot of weight during this period and had become a lot darker.

But this effect of working almost 24 hours a day or night is also very significant.

Before, because I was worried about national publicity, it would have a negative impact on the main audience of this event - those students who took the exam, so it was not too much fanfare. The bus stop signs and roadside publicity advertisements in some cities had already been replaced with billboards delivered by Yangyi Culture, but they did not immediately remove the dressing or the opaque patches on it. On this day, after the first day of the summer vacation, a road from Jinling Yuhuatai to Yuezhou Xiuhu Park, on the main cities in the Yangtze River Delta, radiating to the surrounding Gusu, Zhu Fang, and Zhenjiang. With county-level cities as the lowest outlets, they were all filled with advertisements from Yangyi Culture.

After seeing the news of the Dongfangtai in the evening. After reporting on this incident, Rogo, who was working overtime in the office, couldn't help but sigh at this huge momentum: "Hey, leader, why did we suddenly make such a big noise when we say that we Yangyi Culture suddenly make such a big noise? Other places are not clear, but just in the Yangtze River Delta, the two provinces in Jiangnan and Jiangbei, probably they all know the name of our Yangyi Culture, right?"

After the outdoor promotion and physical promotion in the city began, TV promotion and online advertising also began to explode on a large scale. Speaking of marketing models, what Yang Yi had the most profound influence was naturally the viral marketing popular in the business world after the Internet was widely popularized in later generations. To put it bluntly, this method is a large-scale and persistent visual and auditory bombardment, so that every citizen who has contact with external channels can contact these advertisements spread by Yangyi Culture through the information channels he likes and is accustomed to.

So soon, reports on this animation exhibition began to appear in various media in the Yangtze River Delta region. No one knows the specific effects of this report at present, but in fact, there are already many young people. Through TV and newspapers - of course, mainly TV advertisements, they learned about the event. If Yangyi Culture can obtain specific data, then a group of people led by Rogo will definitely increase the investment cost of TV advertisements in ecstasy. Because at this time, people have channels for information to obtain, The main thing is TV programs. Many families do not have computers, and even if they have computers, they may not be connected to the Internet. Therefore, there are actually not many teenagers who love anime and animation. In addition to those die-hard fans, there are also a large number of people who are willing to go for a walk at this event that has not been seen in China. However, due to the poor news, they did not know about comic exhibitions. However, after such a huge bombing by the TV station, the teenagers who knew about this and made up their minds to visit have once again climbed to a new number of people.

Compared with the promotion of TV media, the effect on the Internet is slightly worse.

If it is 2010 instead of 2000, then the online promotion effect is naturally more significant. But even the Internet abroad has just begun to be popularized on a large scale, not to mention China, which is still in its infancy? So on the homepage of the same navigation and search, although there are also large advertisements about this animation exhibition in prominent positions, the entire number of netizens has been reduced from Beijing to the Southern Special Administrative Region, and there are many people who can participate in the event. At this time, families who can consume the Internet are indeed people with relatively good environments, but even in this case, Yang Yi cannot let a young man in Beijing or Yangcheng come to visit this animation exhibition specifically, right?

Some local tyrants do exist, but this cannot be considered a common phenomenon.

Therefore, the sensation caused by online promotion is indeed nationwide, but the final effect is not as good as the two channels of television and outdoor.

...

On the Dongfang Station, a deputy section chief in charge of data, a deputy section chief is urging his clerks to monitor and record data in real time - because after an advertisement for Yangyi Culture was broadcast last week, the staff below came to report early this morning, saying that during the advertising period, the ratings of the entire channel actually rose by 0.00% by 1 percentage point. After hearing this report, the deputy section chief was anxious and scolded the clerk who reported: "Do you still want to do it? Do you deliberately make such a joke? If you don't want to do it, I will tell you that now there are a lot of college students who want to come in with their relationship outside. You can check the data for me quickly, and I will hand it over to the director later. He will also report it to the Taiwanese leader at today's weekly summary meeting!"

As a result, he lost his temper and was useless because the seven staff members of the Technical Management Department unanimously insisted that all the data were corrected. When the Yangyi Culture advertisement was broadcast, the ratings did rise by 0.00% to be precise. To be precise, it was not 0.00% but about 0.0003%. However, the decimal number behind can naturally be omitted in this statistics.

But even one thousandth is not enough. People in the TV media industry know that no matter what kind of advertisements, their ratings cannot be comparable to ordinary programs. Not to mention the advertisement of Yangyi Culture, it was arranged after the Magic City News broadcast by Oriental Channel, which is considered a garbage time in the prime time. Some elderly people who are unwilling to miss the weather forecast may still keep the TV set and not change the channel. But how many young people can stand by the attitude of watching local station weather forecasts?

But for such a period of time, data about rising ratings suddenly appeared. No wonder the deputy director felt very annoyed and thought that his employees had no at all done their work.

However, after he passed by the data center, he retrieved the detailed ratings statistics of the previous week, and found that he had scolded the wrong person. This data really existed. He wanted to apologize awkwardly, but the clerk was very clever and immediately laughed indifferently: "Not Zhang Ke's fault for teaching me a lesson, let alone you. After seeing this data at the beginning, you know what the reaction was? Oh, each of them looked pale, and they thought they hadn't woken up in a dream. Your reaction was also a strict requirement for us, which everyone could understand."

"You three!" Knowing that the other party was giving him a step forward, the deputy subject slipped down and then looked complimented: "Xiao Wang, you are very good. You must continue to maintain this attitude. You can't just give up your tail just because of a little praise. By the way, have you analyzed the specific reasons? Why did the ratings increase instead of falling when this advertisement was broadcast? Is there any statement? Find out the reason quickly, and I can report the situation to the station."

"If you have to say that there is a reason, then this advertisement seems to be more exciting than ordinary TV programs." After thinking for a long time, Xiao Wang explained to his leader with a wry smile: "Just like the children in the 1980s who always like to stay in front of the TV to watch what 'We are pests, the righteous Lai Fuling'. It will have a certain temporary impact on the ratings. And my girlfriend loves to watch this advertisement at home..."

The advertisement mentioned by the TV station staff is Yangyi Animation, which directly added some letters and dubbing to the cg that was planned to be played during an event, and then changed it to the advertisement. Now it seems that the effect is very good. At least from the feedback from the Oriental TV, many young anime enthusiasts even had the time to watch the advertisement after seeing this advertisement. So under the encouragement of his hand, Yang Yi simply asked Li Wei to organize people to adapt another CG short film of different styles, and then took it to Oriental TV and various local satellite TV stations to replace the previous advertisement.

At around 6:40 pm, the local news was broadcast, and the Central News had not yet started. This was a prime time period and a time when people were confused about the regularity. It was said that the ratings were good, but in fact, if no children locked in children's programs in ordinary families, they were basically spending the stations constantly. So the ratings were guaranteed, but the promotional effect of those advertisements would undoubtedly be discounted. But if the effect was not good, millions of people who came home from get off work were indeed sitting in front of the TV at this time. Even if the hostess was cooking, most of the heads of the family still took the TV remote control in their hands to take a break.

So after Yangyi Culture took out the advertisements, many people thought that those local stations had reached a cooperation agreement with their own companies, so they simply made a free time after 7:30. During the prime time, they would arrange their own advertising, but due to the specific cost issue, Yang Yi and Rogo still chose the time after the end of local station news.
Chapter completed!