856. Full start
These people here are all elites in their respective fields, or not elites, but they are definitely much better than ordinary people. Although the atmosphere has been completely mobilized, many of them are just taking action secretly and not expressing too much inner emotions. But judging from the inexplicable solemn feeling in the venue, it is obvious that many people have to let go of their hands and feet and fight hard on their competitors.
All the sponsors who came to participate in the investment promotion conference seemed to be the most competitive among the four internationally renowned companies, such as KATA Pepsi and Nike Adidas. Although others were willing to intervene and compete with these four major companies, this time was a time of real strength. All business negotiation skills were useless, so many people showed a solemn look on their faces. But no matter what the representatives of these small and medium-sized companies were thinking, those large companies were ready to bleed.
The people whose heartstrings are now not just representatives of potential sponsors. Some of the members of other media units are also focused on the content announced by Yang Yishu. Some of the guys who responded quickly, although Yang Yi Culture refused the media to intervene in the event selection, they immediately reacted. Although the other party announced that the media did not need to participate in the selection process, after the event was over, the final participants were selected through the audition, they always had to shoot TV series next? So the shooting of this TV series...
When a media person thinks about this, other media people will also think about this immediately. So Yang Yi Culture attended the management of the sponsor bidding meeting. He couldn't help but wonder, what were the reporters from the TV station and newspapers excited? It is clear that it is the stage for those sponsors now, and a bidding process can make them so excited? They are all people who have seen the world, so they are not so shallow, right?
Those who come to the media who think of the key points have no intention of caring about the expressions and opinions of others, because in addition to the journalists of the paper media, the staff of other TV stations are well aware that no matter how poor the satellite TV station is, as long as it is a provincial-level unit, they have the ability to independently produce TV series, and even if it is not possible, they can find a film and television company to jointly produce it. This problem is not a problem at all. Therefore, it is reasonable for the people of these media organizations to be moved by. Now the country is not very satisfied with the introduction of TV series from abroad, and there are many preferential policies in supporting domestic TV series programs. However, no matter how preferential the policies are, there must be a good shooting plan. If it is a big bad movie, no one is willing to waste money on it.
Needless to say, the news of "Slam Dunk" adaptation of live-action is in line with the current requirements of radio and television, and is a subject with healthy thoughts and good educational significance. And there is no common problem with TV series of this type of theme - positive health and positiveness. But it cannot produce a gripping storyline. The comic "Slam Dunk" is not a professional publishing industry person or an animation industry person. But as long as it is related to the media, you can still know how excellent it is.
As for other people who have their own relationships outside, what they consider is even more distant. When Yang Yi announced the plan, he did not say that the selection of these actors must be carried out among ordinary people. Major performing arts companies, even entertainment and cultural companies can participate. In this way, the current situation becomes that everyone who has money makes money together, rather than only Yang Yi Culture and the company that was finally selected to shoot, which can share such a huge profit. With a big cake in front of him, no one is greedy, and Yang Yi's approach divides the ownership of the cake well, so that he will not be subject to resistance from all aspects after the event begins.
Those who came here also knew more or less about the situation of Yangyi Culture, and they all knew that the young founder of Yangyi Culture was a master of book marketing. Before, whether it was his own works or the masterpieces of other famous writers, Yang or some students who had just graduated from high school were not considered professional writers. Through Yang Yi's "Golden Hand", they all turned into coveted bestsellers. But now they realized that Yang Yi was actually a master of planning for TV programs or mass entertainment.
But by looking at the idea of adapting TV series by this anime, you can see that his active thinking is not restricted by the inherent rules and regulations of a certain industry, but rather with a wild creativity.
Such people can also succeed in other aspects even if they don’t engage in cultural industries? When many people look at Yang Yi again, such thoughts suddenly popped up in their minds.
When some people have different thoughts, the sponsors also started the bidding process. Because Yangyi Culture had said before that this sponsorship investment meeting was to open the bid on site, and the final naming right could be decided immediately. Therefore, in terms of finalizing the amount, the more cautious the sponsors who have the hope of obtaining the naming right, the more cautious they appear. Indeed, losing this opportunity will make people feel a pity, especially the realization of a super popular anime work, which is not only in China, which is relatively conservative in the entertainment industry, but also in the US and European island countries, similar activities are rare. The event's final success is already a foregone conclusion, so the more important this promotion is.
But similarly, even if a bid that can be obtained for 10 million is more painful, it is not that big companies are reluctant to spend money, but that it is necessary cost control. If everyone in this world trades and bids are more than using money to smash people, then there will be no more tragedy and comedy, and bidding activities will not make people so cautious.
No matter how these sponsors on the scene were thinking, Wei An, the chairman of the meeting of Dangyi Culture, finally announced that all sponsors could start submitting bids, whether they were large or small companies. Whether they were determined to win or those who had no dates, they all finally covered the documents in front of them. Then they submitted them in an orderly manner. The next fluency was that interested sponsors could raise their own questions to the staff of the President's Office for this event. Yang Yiluogo and Yang Yi Culture Financial Officer Qiu Yuan temporarily accused him of a crime and went to an inner room next to him to check and determine the final winning situation.
Not long after, but those who were determined to win the scene felt that after a long time, Rogo Yang Yi and Qiu Yuan came out of the room next to him again. The people in the venue subconsciously looked over, trying to find some clues from their faces. However, what disappointed them was that even the youngest Yang Yi could not see any distractions. However, the last financial officer of Yang Yi Culture stretched his eyes and eyebrows. Obviously, the final result made him, the financial manager, very satisfied.
Yang Yi and Rogo did not retain much, and directly announced the final exclusive naming rights recipients - without the surprise of most people, the naming rights were finally taken into their arms by Adidas with a bid of 37 million yuan. In addition to Adidas, the final entry rights were obtained by PepsiCo and ibm in terms of beverage supply and hardware sponsorship at the venue. As for the joint forces of Yang Yi Culture, it was because it was unable to compete with international giants at the moment, and Yang Yi also agreed to the joint forces. It would give them a certain publicity space, which was ultimately satisfying the other party.
After the investment promotion meeting, except for the three winning companies staying and discussing specific cooperation details with Yangyi Culture, the others also went apart. However, Yangyi Culture gave up the naming rights but exchanged them for 37 million yuan in cash. It caused quite a lot of discussion in the Magic City. Especially in the cultural industry, many companies have coveted privately to envy Yangyi Culture and almost made a fortune. But there are also rational people who debated Yangyi Culture for a few words when facing the statements of people around them: "Do you think this money is easy to make? Then try it yourself, and no one stops you. First of all, there must be one
Very good creativity, good enough to impress Shueisha, and take out the copyright of his works. Then, I have to start preparing for many things in this animation exhibition more than a year ago. Although I just look at the activity of young people, I have paid a lot of money to consider the flow of people and the momentum created by this activity. In the end, I have to give up the exclusive naming rights. An event I have worked hard to organize, but I have to give up the naming rights because of financial problems. Have you ever thought about this kind of feeling? That is, Yangyi Culture has such courage. If I change to some other companies in the animation industry, I may not be able to make up my heart."
Some people are questioned like this and they will be embarrassed to lose their previous jealousy, but some people are still jealous in their hearts. They think that Yangyi Culture is the first to hold such an event. If someone else is replaced - in fact, they are themselves, they can also create such a huge momentum and scene.
Yang Yi didn't know that there were such boring and shameless people, but even if he knew it, he might not be very interested. Because in the next period of time, he would first start from Jinling in the north - of course, Jinling was not the main propaganda position, but a place to take a little care of the mobile tourists brought by the Animation Exhibition - and then move all the way to the southeast, Changzhou, Wuxi, Gusu, Jiaxin, and all the way to Yuezhou in the south, and in the area between the Magic City and Taihu Lake, there were Changshu and Kunshan Wujiang Pinghu Tongxiang, basically starting to promote synchronous advertising. On the streets and alleys, all the advertisements produced by Yangyi Culture for this Animation Exhibition were mostly posters, and then advertisements from the urban bus system, plus signs in the city. These were all local governments to cooperate with the publicity.
Chapter completed!