"Is this kid's business good? Why did they lose money at the last animation exhibition? "Ye Yuyou's father was watching the TV screen with interest, and was watching local news on the Magic City Station just now. This was a very necessary homework for a system insider like him. But his daughter insisted on changing the channel to see something about Lu Yu's appointment, and her mother supported him, which made him have to implement the obsessive system, and a minority came to obey the majority.

Staring at the boy on the TV screen, Ye Yuyou smiled and curled her lips: "You are the official, dad, you must be good at it, but when it comes to doing business, you are itchy compared to me, a junior. But it's more than ten streets worse than me.?

"Did you say that about your dad? I don't know, I thought this little guy was your boyfriend, and I turned my elbow out in such a hurry."

When Ye Yuyou's mother heard her daughter snatching her husband, she gave her annoyed look, but it seemed that the young lady was not afraid of her mother, but laughed and her attention turned to the TV.

...

"I understand this principle, but what about the fixed consumer readership group you just mentioned?"

Yang nodded and signaled that he would talk about this question next: "This is why I chose "What Things in the Song Dynasty" at the beginning instead of "Emperor Kangxi", because the former is a series of books. After reading the first and second volumes, as long as readers who recognize me will pay attention to my next works. Of course, it is mainly the "Song Dynasty" series and historical books. After the book "Emperor Kangxi" is finished, there is nothing to continue this subject and popularity..."

In fact, this subject cannot be continued. After all, in the previous life, the original master writer Er Yuehe also wrote about the other two emperors of the Kanggan dynasty. However, due to some personal reasons, Yang Yi did not have time to read these two books in detail, so he could not produce them after he was reborn.

When he talked about topics on fixed readership, his thoughts floated to his current contracted writer, Si Niang, who is worthy of his own expectations in his mid-language performance in his previous life.

This controversial teen idol followed the idea that Yang Yi now said, and improved his business philosophy step by step. In 2003, his famous work "Fantasy City" was launched, selling 840,000 copies that year. At that time, Guo Siwei, 21, gained both fame and fortune. In an interview with CCTV, he had a carefully highlighted yellow hair, a necklace that the chasing boy liked, and a cool expression, immediately won the hearts of countless young boys and girls, and his popularity soared.

A year later, Guo Siwei continued to launch the "How many flowers fall in the dream", which later caused huge controversy. The sales of this book also reached one million, which made him suddenly realize that he already had the legendary "fixed reader group". The so-called "fixed reader group". As long as someone published a work, they will definitely pay for it, which is similar to the star fans buying idol records. "My reader group is about one million, mainly concentrated between the ages of 14 and 28." In the interview, I was an idiot. Guo Siwei said this.

June 6, 2004 was Guo Siwei's 21st birthday. On this day, he formed a studio and began to cooperate in depth with his old boss Chunyufeng Literature and Art Publishing House to launch the youth magazine "Island", edited by him. He planned a column and was responsible for binding and designing. He was very busy. Since then, almost every issue of "Island" has included "nude photos" of Guo Siwei. These photos taken by professional photographers make the thin Guo Siwei look like a prince charming who came out of a fairy tale. Before this, no magazine in China was packaged so fashionable. Looking around the world, there is probably no cover character of a magazine that has been occupied by the editor-in-chief of the magazine for a long time.

"Island" was successful, with sales of about 150,000 copies per issue. In this regard, Guo Siwei was very calm, "What readers choose to read is, I can only say that my aesthetics and taste are in line with the taste of young people and the market." Since then, he wrote novels again, and he didn't have to wait until he finished writing them all before publishing them. As long as he started, he would serialize them on "Island" and wait until he finished writing them all, and then republish them into a book. This means that a work of this thin and small "prince" (his fan words) can earn at least twice.

"A newcomer, as long as I approve his articles and continues to promote three issues on "The Novel", he will have an influence among the student group. This model can be continuously copied to the newcomer. Once the newcomer forms a brand effect, he can go back to promote the influence and sales of "The Novel"."

As for the criteria for selecting people, Si Niang revealed at that time that he was looking for new authors according to his reading preferences, and his selection criteria were two: "First, the author's text must have its own unique style, and readers will know it is you at a glance; second, I want to see huge commercial potential from your works, such as the possibility of developing derivative products such as animation, games, etc., so that it can bring huge commercial profits."

Yang Yi’s model is somewhat different from this one, but the core is the same.

So at the end, he couldn't help but smile and said, "Of course, my personal works have not yet formed a brand, but I have already planned to apply this brand model to some new writers under Yangyi Publishing. This method is more like martial arts novels. Those senior experts instill in martial arts backs. As long as the practice is done properly, they can quickly create a new writer."

"Although this plan is undoubtedly a great thing for the majority of writers, what about readers? Will this kind of work made on production lines have a bad impact on traditional writing?" Chen Luyu frowned slightly and asked suspiciously.

The dialogue is all arranged, not a talk show program, so after this question was asked, Yang Yi naturally had a solution: "There is no such concern at all, because when promoting the author, we will strictly control the quality of his works. Only good authors and good works are worth helping him build a personal brand. As for those that have no market value at all, we will certainly not launch them."

"Only by looking at this perspective can you discover your business attributes." Chen Luyu smiled.

"Yangyi Culture is originally an enterprise. Although it is a cultural enterprise." Yang Yi shrugged and smiled easily: "And Yangyi Publishing, we are working hard to create a model. The related writer group model is to unite writers with the duli brand. Of course, first of all, the subject matter of their works must have a certain similar basis, and the reader group also overlaps. Then, any person in this writer group publishes works, the entire group must be mobilized, and the entire group will be promoted on the Yangyi Culture website, on their respective works, and on the Internet. Therefore, the sales volume of this writer's works will not be too low."

"This model." Chen Luyu and the program team did not all compliment each other. Instead, they maintained a certain degree of duli: "Although it sounds beautiful, whether the market recognizes it or not, whether it is a good thing for readers, remains to be tested by time."

"That's what I want to say."

Yang Yi nodded: "In fact, because of the traditional Chinese culture, the authors are not very brave, good at and know how to sell their works. I don't think it is necessary to be too demanding. Of course, the main responsibility of the distribution unit in terms of marketing is the responsibility of the publisher. The main task of the writer is to write good works. However, it is also undesirable to completely ignore the value of his own writing. For example, endorsing some cultural products advertisements, pens, inks, papers and inkstones are all OK, and there are some promising activities. We Chinese writers are still a long way from leaving the country, but I believe this is not a problem."

"Okay, I think many viewers already have a basic understanding of the brand model, but how do you help them with traditional writers?" In fact, Chen Luyu was also smiling bitterly. It was obviously an interview with the boy himself. But under his insistence, it created a public course in book marketing. I don't know what the audience would comment after this episode came out.

"Traditional writers can only rely on publishing houses." Yang Yi pursed his lips. If it weren't for the domestic book industry to stand up earlier and enter the international market to fight for the war, he wouldn't have to add these contents to the show. However, thinking about the craze of "Harry Potter" is about to sweep, but in the next few years, in China, apart from himself, as a cheater, there will be almost no outstanding works, and he can only adopt this method of forcing growth.

It is always much better to let Chinese authors earn money from their country's readers than to be earned by foreign authors.

"What a good publisher should do is to get the manuscript from the writer and develop the work in a "secondary development" process. This process can be long or short, mainly like writing, and look at marketing inspiration. Of course, it is also essential to have inspiration details. For example, after we published a Yang and passed a submission, we should help readers understand the book. First, the title of the book is implanted into the title, and introduce to readers what kind of book it is at the fastest speed. This is the first step in secondary development. Our publisher editorial team recently summarized a 123 theory about reader psychology. That is, a book is placed on the bookshelf of the bookstore. It has an opportunity to contact most readers with only 1 to 2 seconds in time, and the space distance is 2 to 3 meters. If readers cannot be interested under the limitations of this time and space, most readers will give up on this book..."

...

Even if I want to promote my own ideas, this is an interview program after all, and the column team cannot agree that the content will be all turned into Yang Yi’s experience introduction.

So after half of the show, Chen Luyu brought the topic back to Yang Yi himself.

"So what kind of story did you experience when you move from writing to business? It's not good to keep writing like this? The survey data in my hand shows that as long as you keep writing at this speed, it only takes five years to become the number one in domestic writers' royalties. Ten years later, you can join the ranks of world writers and wealthy writers. Since there is a stable and bright road, why don't you take this road, but choose another new road that you haven't experienced before?"

"This question..." Yang Yi's condition became obviously a little erratic.
Chapter completed!