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646. Business Economics

Chen Luyu turned to the audience seriously and clarified to everyone, then looked at Yang Yi again: "So I'm really curious. Speaking of which, we have had 'child prodigy', 'young genius', 'premature wisdom' and so on since ancient times. As a person who just celebrated his seventeenth birthday and has indeed made great achievements, what do you think of others calling you a genius? And have you received any special education when you were a child?"

"You can't say genius, you really stand on the shoulders of your predecessors." Yang Yi first expressed his attitude seriously, and then moved to his own education issues: "As for special education, there is nothing too special." "If you have to say anything, it is that my mother is not like some parents who do not have good academic performance. She likes the cold war and ignores me for a few days. I don't know if it's the experience of Citi Chinese Studies. You don't know that children may be very scared at the time when they face their parents' scolding and corporal punishment, but it's not the case. However, the cold war is not like this. You will live in a low pressure zone for several days, and you are very depressed. In order to no longer enjoy this depressing atmosphere, you can only be obedient."

After Yang Yi said this, the audience burst into laughter again. Yang Min was also amused and annoyed in front of the TV. She was both angry and annoyed, and secretly thought about how she would deal with him when the kid came back.

"That means that your childhood is no different from your youth, like other children?" Chen Luyu looked at Yang Yi and admired the calmness of this young man. But when he recalled, he was originally a person who had done countless shocking things at his teenage years old. Faced with a small interview program, of course, there would be no situation of losing his composure.

"That's not. I am a single-parent family. I have seen my mother's hard work to raise me up since I was a child. So in my understanding of some things, I may have a different perspective from my peers. This life situation also prompted me to be able to stand up early. As for the success I have now, it was unexpected." Yang Yi smiled, with the expression on his face extremely sincere.

When Yang Min heard about this topic, she couldn't help but her eyes turned red and felt her nose sore. She had just made up her mind to give this brat a good look and instantly flew out of the sky, but felt sorry for her son's obviously thin cheeks.

"It seems that hardship is the best life mentor. This sentence is really correct." Chen Luyu smiled slightly, and then led the topic to the point where the audience was most interested: "Can you introduce how you started to take the road to success? Especially when you tell your mother that you are about to drop out of school and write articles."

"There is nothing to say, that is, you can hurry up and write during the summer vacation. You can read the things you wrote for your mother first, and then find the publishing house to publish. The parents naturally agree. Only with achievements can you have the confidence to speak. This principle is the same everywhere." Yang Yi smiled.

"Even if you successfully find a publisher to publish your book, it will not be easy to drop out of school completely, right?"

"Well, I didn't drop out of school directly at that time. But because of "What Things in the Song Dynasty", I was admitted to a key high school in my hometown, Yuezhou No. 1 High School. I planned to write while studying. After all, I didn't have enough background, and even the inspirational authors could not maintain long-term creation." Yang nodded. He couldn't help but fall into memories: "But later I found that writing and learning were really a bit contradictory, at least at that time. Just writing in my spare time could not meet my requirements. Of course, the leaders of the No. 1 High School were very open-minded. They allowed me to keep my academic qualifications and create at home, but it was necessary to ensure that my academic performance could keep up."

"You dropped out of school later?"

"The first is that my academic performance is indeed not up to date. Although I still have a little talent in writing, I don't need to mention other science subjects except Chinese and English, and my grades are a mess. Even if I get into the liberal arts class in the second year of high school, there are still things like politics that I don't want to memorize by rote. Although I want to say, in fact, the political textbooks in junior high school can be called magic books." Yang Yi thought of later generations, after seeing through the purpose of compilation of those political textbooks, he couldn't help but sigh.

"Hey, on the one hand, you are unwilling to learn politics, and you say it's rote memorization, but on the other hand, you admire this course so much, and I don't understand what you mean." Chen Luyu was curious because this topic was temporarily extended, and there was no such content in the initial conversation manuscript.

Yang Yi thought for a while: "It's not easy to explain. Those who can understand it will naturally understand it. Anyway, most people, including me, even if they understand the deep meaning of it, it will be difficult to use it for the rest of their lives. It's nothing more than being ridiculed by others. You can make it mysterious when bragging to others."

Chen Luyu did not get involved in this topic, but quickly moved to the most popular topic of audiences: "Okay, I had some questions to ask, but now there is one of the most important questions, that is, you are not only a bestseller author, but also a master in creating bestsellers. Can you tell us what are the tricks in this industry? I know writing requires talent, so this thing cannot be imitated, but do you have some of your own business practices for the operation of a book? Let's also see what is the difference between the genius Mr. Yang and ordinary people."

In fact, in general, Chen Luyu cannot ask about this topic in public, because it involves a person's business ideas and ideas, and there are countless practical experiences accumulated in the future. If you ask about it rashly, you may be subject to eyeballs. Even if the people who come to participate in the show are successful people with a demeanor, most of them will be laughing at and will never reveal their true abilities.

But if the topic is brought up by Yang Yi on the initiative, it will be completely different.

Just like he copied "Twilight", because he took the path of foreign writers, he could only implement the way that foreign writers had no way to go. Therefore, in order to make the works of Chinese writers go to the world market, he still has a lot of work to do. It is the best strategy to mess up the waters.

As for whether various marketing concepts will attract more competitors after they are revealed, Yang Yi never thought about having a rebirth golden finger. He still remembers many best-selling books at home and abroad. If this can be defeated by those rising stars, then what else would he say to build a cultural empire in China? It is better to write peacefully and be a rich man.

So after revealing his desire for book marketing concept and promoting this program, the program team agreed directly without much hesitation. Perhaps ordinary viewers may not be able to succeed even after listening to Yang Yi's explanation, but those who are in the industry may not be able to watch this way, and it is also beneficial or harmless to improve the program level.

"I'm just an ordinary person."

Yang Yishi made a statement with a wry smile, then cleared his throat: "In fact, I really can't say it if I want to ask how I write, but I have some experience in how to run a book."

"No matter what I say, I must make money first. Because the economic foundation determines the superstructure. Without funds, any ideal is empty talk." Yang Yi directly revealed his law of action: "When it comes to it, the newly published books "Soldier Assault" and "Emperor Kangxi" have once again helped me achieve success. Before these two books were published, I put a lot of effort into channels to ensure that nearly 20 key cities across the country can be synchronized with the listing."

"It's been a week now, what's the real sales of the two new works?"

"The two books were printed in 1.5 million copies. One tenth of the inventory was taken away after a week, which means they were about 150,000 copies. The books they sent out were also digested by almost ten percent, so according to this data, by New Year's Day, I could buy about 600,000 copies of the two books, which I am very satisfied with."

"I saw your comics before, and there are two mystery and suspense novels "Shennong Code" and "Ghost Blows the Light". The price seems to be less than 20 yuan, while "Soldier Assault", "Emperor Kangxi" and "Bright Sword" released before are all over 20 yuan. What is the reason?" Chen Luyu looked at the boy with a slight smile.

"Mainly considering the readers' ability to bear, "Shennong Code" and "Ghost Blows Out the Light" are for readers, mainly young people and there are many students. The price is low, so the teenager reader group will not be stressed. The consumption targets of the last three books are adults with stable jobs, so it can be slightly higher, not that the value of the book itself is like that."

"Your famous work "What's the Song Dynasty" seems to be priced not too high? Is this also a history reading?"

"Because my fixed consumer group has not been created yet." Yang Yi laughed and made two gestures to make the audience's attention focus better on himself: "I just started writing at that time. Even if readers don't know that I was a little kid at that time, for a brand new pseudo-name, the public can completely imagine it, so it must be priced lower. Moreover, "What Things in the Song Dynasty" is not a single book, but a series of books. The price is too high and it is not conducive to the whole sale after it is released."

...

"Is this kid's business good? Why did they lose money at the last animation exhibition? "Ye Yuyou's father was watching the TV screen with interest, and was just watching local news on the Magic City Station. This was a very necessary homework for a system insider like him. But his daughter insisted on changing the channel to see what Lu Yu had an appointment, and her mother was forcing him to support him, which made him have to implement the obsessive system, and a minority came to obey the majority.

Staring at the boy on the TV screen, Ye Yuyou smiled and curled her lips: "You are the official, dad, you must be good at it, but when it comes to doing business, you are more than ten streets worse than me, a junior."
Chapter completed!
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