"Sir, I suddenly remembered that guests with prefecture-level and xuan-level VIP cards are given the same gift, are they all rich eggs?" Hongxiu asked.

"Well, they are all rich eggs, but those with prefecture-level VIP cards will get one hundred rich eggs, and those with Xuan-level VIP cards will get fifty rich eggs. But Hongxiu, do you know the purpose of this arrangement?" Cao Yi said with a smile.

Asked Hongxiu with a faint smirk.

Hongxiu looked at Cao Yi's evil smile and suddenly felt that her heartbeat suddenly became too fast. She lowered her head shyly and whispered: "I don't know."

Cao Yi didn't know why Hongxiu suddenly blushed, enlarged his eyes, looked at Hongxiu in surprise, and then explained: "This is actually forced psychological marketing. Well, marketing is to discover or explore the needs of customers, and then let the customers

Do you understand the entire process of understanding the products or services we want to sell and then purchasing these products and services?”

"I understand..." Hong Xiu said uncertainly.

"..."

"It means creating everything to achieve the ultimate goal of sales, right? Master." Hongxiu said softly.

"Well, yes, that's what it means. I talked about forced psychological marketing earlier. In fact, the guests with the Xuan-level VIP card see that they are getting the same gifts as those with the prefecture-level VIP card, although the number is only half of that with the prefecture-level VIP card.

But he will still feel happier and satisfied. Although the number is smaller, the essence is the same. Therefore, the guests with Xuan-level VIP cards will have a greater favorable impression and recognition of us. If there is a difference, it is only because of one person.

The one who has saved more money will have less money. Of course, the one who has saved more money in advance will also give more gifts..."

"Then the guests with the prefecture-level VIP card won't be angry if they see that they have the same gift as the guests with the Xuan-level VIP card?" Hongxiu asked worriedly.

"Yes, of course he will, but he will mostly vent his anger on the Xuan-level VIP card guests and himself."

"Ah! Why?" Hongxiu opened her mouth slightly, with a confused expression on her face.

"Let's put it this way! A Xuan-level VIP card costs thirty taels of silver, a prefecture-level VIP card costs fifty taels of silver, and a heaven-level VIP card costs one hundred taels of silver, right? You know what the person who applied for the prefecture-level VIP card was thinking at the time.

"?" Cao Yi asked with a smile.

Hongxiu shook her head, how could she know this? She couldn't guess other people's thoughts. Otherwise, she would have guessed whether the young master had her in his heart, or how deep he was. Thinking of this, Hongxiu quickly covered her hands with her hands.

She hid her face because she felt it was too hot and must have turned red at the moment. Oh, she was so embarrassed!

"..." Cao Yi looked at Hongxiu's expression and behavior, and couldn't help but feel a little puzzled. What is this girl Hongxiu doing today?

What's wrong, why do you blush so often? Is the fire in the room too bright? No way. Houses in this era generally have better ventilation, otherwise they would have been poisoned early. Forget it, leave her alone, Cao Yiyao

He shook his head.

"Actually, I don't know what they were thinking in their hearts at the time, but I can probably know some of their thoughts and thinking."

Cao Yi said to Hongxiu and Wang Zhiyuan: "Actually, it's about putting yourself in someone else's shoes, that is, putting yourself into the situation of a prefecture-level VIP card customer who is applying for fifty taels of silver. Generally speaking, he has the conditions to apply for one."

I had a one-hundred-tael heaven-level VIP card, but because of my inner thoughts, I felt that a heaven-level VIP card was not very necessary, so I finally chose a fifty-tael prefecture-level VIP card. But this group of VIP card customers actually

He always feels that his status is better than those who apply for the Thirty-Liang Mysterious VIP Card, and he is better than the inferior. Therefore, for a customer of this level, he can actually make a purchase if he has enough. If he is allowed to apply for the Heaven Level.

He can also apply for a VIP card, but he just doesn’t think it is necessary. So basically everyone who applies for a prefecture-level VIP card finally chooses the middle level after a lot of inner struggle and choice."

"Because people who apply for Xuan-level VIP cards and those who apply for Tian-level VIP cards are rarely entangled. One person really doesn't have much money, relatively speaking, and the other one is really rich, so these two

Once you have done it, you will rarely look back later and wonder why you chose this in the first place.”

Cao Yi continued: "Except for those who have applied for the prefecture-level VIP card, the more you make them feel in the later stage, he will suffer a greater loss compared with the heaven-level VIP card. Compared with the Xuan-level VIP card, he will have the advantage.

But not too much. If this continues, he will subconsciously look at the Xuan-level VIP card guests below who are catching up with him and are treated similarly to him, and he will also look at the Tian-level guests above who could catch up but have a very different treatment.

I am angry with myself because I have a VIP card, why did I choose such a level that is neither good nor bad in the first place."

"In the later stage, we only need to continue to strengthen and give him this concept and understanding, forcing him to keep this idea in his heart. In the end, when he can't stand the anger in his heart, he will choose to upgrade to a heaven-level VIP

Card." Cao Yi snapped his fingers, as if he had a pearl of wisdom in his hands, and said: "This is one of the purposes of my Spring Festival gratitude feedback, so that this group of prefecture-level VIPs who originally deposited fifty taels of silver can

If the card holder deposits some money in advance, it will be upgraded to a heaven-level VIP card.”

Wang Zhiyuan and Hongxiu looked at Cao Yi in shock. They felt that the latter was simply a devil. A series of operations could be said to be toying with people's hearts. Originally, they were just to increase and open up the popularity and market of Fugui Egg and Huayu Soap.

The first arrival actually gave back the difference in giving different gifts at different levels through this gratitude, and also generated an extra amount of income. Hongxiu was okay, not too much, while Wang Zhiyuan was

I feel a burst of fear in my heart. This kind of subtle and silent influence and change on other people's thinking, but the people who are changed have no feeling at all. This is the most terrifying thing.

Cao Yi saw Wang Zhiyuan's expression in his eyes and was secretly happy in his heart: Where are we now? If you saw the whole set of processes and theories of later generations who were brainwashed by pyramid schemes, or the elderly were brainwashed by those who care for their health, then what would happen?

It's called horror. The kind of method that makes people completely fall into the devil's trap and breaks up their families is truly terrifying.

Hongxiu stood up and added some tea to Cao Yi and Wang Zhiyuan, then added some for herself, and later asked: "Sir, do we also supply a limited supply of these rich eggs and only sell them to guests who have applied for VIP cards? How should we price them?

Certainly?"

Cao Yi picked up the tea cup and took a sip, and said with a smile: "Anyone can buy rich eggs, but there is a difference in the number. For example, ordinary guests without VIP cards can only buy ten per person at a time, and Xuan VIP cards can only buy ten per person.

Fifty for a single trip, a hundred for a prefecture-level VIP card, and there is no limit for a heaven-level VIP card. As for the pricing..."

Cao Yi pondered for a while, calculating the cost and profit in his mind, and said: "Let's set it at fifteen cents per egg." The average cost of simple duck eggs plus all other materials is about five to seven cents.

Or so, if this rich egg sells well in the future, Zuixianlou will double or even triple the profit for every rich egg sold. This will be a high-profit product in future generations.

"When we increase the popularity of rich eggs, we can give them a special display. We can put the shelled rich eggs on an exquisite plate with various dipping sauces next to them. First of all, the color of the plate should be bright.

The warm color can be in sharp contrast with the emerald-colored rich eggs, which will be very eye-catching. As for the display location, just put it at the entrance of our Zuixianlou building in the pastry and dessert area for display, and then

We also have such a display on each of our trolleys. However, in addition to displaying peeled jade eggs on the trolleys, we also peel the jade eggs and cut them into six or seven pieces, which are placed on plates for people to eat for free to create publicity.

and expand its influence.”

Hongxiu memorized it in her mind and nodded in response: "Well, I will arrange these things and try to get them all done before the end of November."

"Well, it will soon be the last month before the Chinese New Year. Let everyone work hard. This month may be a little bit more tiring, but you have to draw a cake for everyone and inform them that their monthly money in December will be increased by 50%.

Their enthusiasm is also due to the fact that the Chinese New Year is coming soon, so they are rewarded for their hard work over a long period of time. Uncle Wang, the same is true for us in the house, we cannot favor one over the other." Cao Yi ordered.

Wang Zhiyuan and Hongxiu nodded together to express their understanding.
Chapter completed!