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Chapter 59 Trademark Registration

"They all applied for registered trademarks in the name of Huijia Industrial. I will communicate with them later."

Hu Yang's idea is very simple. Since Huijia Industrial is the actual controller of Yibaijia (chain) and Xuelang Clothing, he should register the trademarks first.

As for the issue of trademark authorization, you can complete the procedures later.

After Wu Maosheng left, Hu Yang called Qiao Yina and explained the matter of registering the trademark.

Qiao Yina disagreed and said on the phone: "Yang Yang, what's the use of registering a trademark? We are not a manufacturing company. But if you want to register it, just register it. I am too lazy to care about you."

After calling Li Hao, he also felt that it was not necessary. But since Hu Yang applied in the name of Huijia Industrial, it was okay.

In this era, people are not very aware of the protection of registered trademarks and product patents. For example, the VCD player that was born in 1993 was because the company did not apply for a patent. After it became popular, there were many copycat products, but it was squeezed into bankruptcy.

The same applies to supermarket chains. The brand that has been cultivated through hard work is the company's greatest wealth. If you don't register now, you won't be able to cry if someone snatches the registration in the future.

The people introduced by Lin Xiangjun were very professional and the prices charged were relatively reasonable.

The application materials for registered trademarks were quickly submitted and the process began. This process took several months, during which no one could rush to register these two trademarks, so Hu Yang felt relieved.

...

"In October, the six Yibaijia (chain) stores achieved a total sales revenue of 4.75 million yuan. After deducting wages and other costs and taxes, the after-tax profit was 352,800 yuan..."

At the regular financial analysis meeting in November, Fei Zhijun's tone was somewhat low.

Currently, the ten newly added stores are still in the renovation stage and will not be opened until the end of November. However, the company's existing six stores have experienced a certain degree of decline in both revenue and profits.

"Performance has declined. As the vice president of the company in charge of operations, I have an unshirkable responsibility." Fei Zhijun sighed and said, "Since last month, large and small convenience stores and small-scale chain stores have suddenly appeared in Xijiang City.

There are a lot of supermarkets. This will undoubtedly seize part of our market. Secondly, the end of the year is also the off-season for sales, and the revenue itself also has a fluctuation value. In addition, our costs and expenses have increased, resulting in a decrease in net profit..."

The so-called financial analysis meeting is to use data to analyze various problems encountered in the business process.

Fei Zhijun's analysis was objective and did not mean to shirk responsibility.

Li Hao nodded and said: "I agree with Manager Fei's analysis. I think this is a normal fluctuation in the business process, and there is no need to be too harsh. However, we still have to work hard on internal management and do it as better as possible."

Next, Wu Maosheng also expressed his views.

He believes that the decline in corporate performance is an inevitable result. After experiencing the fresh energy in the early stages of opening and competition from rivals, passenger flow will definitely decrease. To solve this problem, the company must quickly expand its scale.

Hu Yang smiled and nodded, stood up and said: "What you said is very good. Now that you have found the problem, just go back and actively improve it. Well, I have an appointment with someone this afternoon and need to take a step first. That's it for today.

Goodbye everyone."

As soon as he left, Hu Yang walked out of Jianye Building without hesitation.

"Manager Fei, Amao, what does he mean?"

Before Li Hao could react, everyone had left. Was it because Hu Yang was dissatisfied with everyone's work?

Fei Zhijun also looked confused and shook his head, saying that he couldn't figure it out either.

Wu Maosheng laughed: "Are you thinking too much? What Mr. Hu meant is the literal meaning of what he just said. Really, we just need to summarize the opinions just now and implement the corrective measures. The company

Our performance will improve rapidly.”

Li Hao looked at Fei Zhijun and asked, "Is it like what Amao said?"

Fei Zhijun was thoughtful and answered after a while: "That's right? I think they are classmates and they must know each other better than us..."

Hu Yang didn't mean to be arrogant, he really had something up his sleeve.

After class in the morning, a classmate in the class made an appointment with him and said he would visit Populus euphratica in the afternoon.

This female classmate is Yang Xiaoli, 27 years old, currently working at Xijiang Securities Company. When Hu Yang came to the office on Education Street, Yang Xiaoli was already sitting on the sofa outside.

"Sorry to keep you waiting. I have been in a meeting from noon to now. I will come back as soon as the meeting is over..."

Hu Yang looked at his watch and saw that he was a little late, so he explained with a smile.

Yang Xiaoli is of medium height and average appearance, but very approachable. She stood up and said, "I have just arrived. Besides, you are a busy person, so I should wait for you."

Hu Yang saw tea on the coffee table and knew that Han Wen had not neglected her. "Sister Yang, let's go in and talk later."

Hu Yang's office was in the back room. He walked in first, followed by Yang Xiaoli.

"Sister Yang, you can tell me if you have anything to say now, right?"

The two sat down, and Hu Yang took the initiative to ask. He asked Yang Xiaoli when get out of class was over in the morning, but she insisted on waiting until the afternoon to come to the office to talk.

"It's like this... You also know that I work in a securities company. Currently, the company has assigned tasks to everyone and needs to expand some customer resources. I would like to ask you, are you interested in opening a stock account? Of course.

I’m not encouraging you to speculate in stocks. I just need your funds to be transferred to the company’s margin account and I can complete the task.”

In 1993, the number of domestic securities companies was not very large, and the intensity of competition was far less intense than it would be in the future. Therefore, the securities company where Yang Xiaoli worked was not just attracting customers in the ordinary sense, but needed to attract high-quality customers.

"Well, I haven't planned to trade in stocks yet, but I can still help you complete the task. Sister Yang, what is your current threshold for a large household?"

To speculate in stocks these days, you need to go to a securities company in person. On the one hand, this is because most people do not have computers, and on the other hand, the Internet has not yet emerged, and trading methods are greatly restricted.

"The threshold for a large-capacity room in our company is 300,000 yuan. You are my classmate. If you want to enter a large-capacity room, you only need a capital of more than 100,000 yuan."

Yang Xiaoli quickly sold her favor in the hope that Hu Yang could help her complete the task.

Hu Yang nodded. He would have to open a stock account sooner or later anyway. Not to mention anything else, he already had one million internal employee shares of "Xijiang Friendship". After "Xijiang Friendship" went public, these stocks would eventually be returned to the public.

You have to sell through your own stock account.

"Okay, I will open a stock account, and then I will transfer 500,000 yuan. Sister Yang, do you think this is okay? Let's agree first. The 500,000 yuan can only stay in the margin account for one month. I will still need it later.

Transferred out.”
Chapter completed!
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