Chapter 381 Detour tactics, seize the market
Chapter 381: Roundabout tactics to seize the market
Chen Jialin, who is sitting next to him, still hasn’t figured it out yet. Didn’t he agree to discuss the reduction of orders from Nishite Technology today? Why is it related to the development of Mingkang Communications again?
"Mr. Hu, I think you mean to pursue product stability and high cost performance, right? I can answer you on this point, we can definitely do it!"
Gao Mingkang understood Hu Yang's ideas and used low-price strategies and high cost-effectiveness to seize the market, while gradually improving his technical level.
"Isn't that right! It's the right time to enter the African market. I think Minkang Communications will reap great benefits in a few years. Mr. Chen, let's talk about Nishite Technology now. Mr. Gao is actively exploring Africa.
Market, will the number of orders slowly increase? In addition, if we can make more copycat phones in the next few years, then the order problem can be temporarily solved."
There is no way Hu Yang can get back the lost orders. Others have the same difficulties and cannot force this matter. However, it is always possible to develop new customers, right? Is it always possible for existing customers to increase the total number of orders?
Before Chen Jialin spoke, Gao Mingkang said with a smile: "We can also supply many types of mobile phone parts. For example, we have developed our own baseband chips and radio frequency chips, but from a technical point of view, radio frequency chips are relatively
behind."
Mingkang Communications has not established a dedicated chip design company, but it has many research institutes, each with different research and development directions.
It is still in the 2G era, and the functions of mobile phones are mainly focused on making calls and sending and receiving text messages. So, a mobile phone mainly includes the following parts, 1. radio frequency part, 2. baseband part, 3. power management, 4. peripherals, and 5. software.
Among them, the baseband chip is the core of a mobile phone, and the radio frequency chip plays the role of a receiver and transmitter.
These two things are the core components of current mobile phones.
The baseband chip developed by Mincom Communications is already of great use. The radio frequency chip can also be used, but there is still a lot of room for improvement.
"Haha, I know that Mr. Hu has the most ideas. Now that you guys have said it, my thinking has opened up. In the next few years, Nishite Technology will really not be short of orders."
Chen Jialin really admired Hu Yang. Sometimes he felt that Hu Yang's brain might look different from others.
"Mr. Gao, I called you over just after you returned to the deep sea today. Are you tired? Otherwise, you go back and rest first. Anyway, there are some things that you have to plan carefully. When the next board meeting is held,
Let’s continue the discussion.”
Hu Yang obviously felt that Gao Mingkang was a little tired, so he planned to end today's meeting.
Gao Mingkang was a little tired at the moment. In addition, he felt that what Hu Yang said today contained too much information and he needed to think it over carefully when he got back. He smiled and said: "How dare you not come when Mr. Hu summons me? Let's do this for today.
, you two continue chatting, I’m leaving.”
Hu Yang stood up to see him off, Gao Mingkang waved his hand and walked out of the tea room alone. Lin Yan, Han Wen and others were still at their posts, waiting outside with Gao Mingkang's driver and security personnel.
"Assistant Lin, please send Mr. Gao off for me."
Hu Yang stood at the door of the tea room and shouted, then returned to the room and sat down.
"Brother Hu, if Mingkang Communications can successfully explore the African market, it will indeed bring us some orders. And the rise of copycat mobile phones can also bring some orders. These new parts can offset the decrease in orders from some big-name manufacturers.
But the problem is, I’m worried that we will encounter similar situations in the future.”
Chen Jialin's worries are not unfounded. He has already seen some signs. For example, Nokia is likely to reduce the number of orders in the next quarter.
Mingkang Communications only ranks third among domestic communications companies, behind hw and zx. It is still difficult to support the overall business of Nishite Technology for the time being.
"Mr. Chen, this is another thing I want to discuss with you. I think that when Stone Technology has developed to its current scale, its positioning should be clearer. In my opinion, we can position the company in the global 3C (computer, communications)
, consumer electronics) OEM enterprise.
At present, computer production is our weakness, but there is a lot of potential in this area, and we should be more proactive."
Hu Yang’s suggestion is not particularly innovative. Hon Hai will be the world’s largest 3C OEM company in the future.
The difficulty of this matter still lies in the customers. Without customers, there will be no production volume.
Chen Jialin calculated that it is not difficult to produce computers (mainly laptops). It is not a problem to adjust the production line, design new process flow and provide solutions. Customers will need to re-open, which will take a certain amount of time.
"Sure, I will come up with a plan later to re-divide the company's factories according to these three aspects. Brother Hu, I will pay them back sooner or later for Wesley's revenge."
The origin of this wave of disputes with Wesley lies in the competition for market share. I am afraid that this kind of competition will exist for a long time.
Hu Yang smiled and did not express any opinion.
In his memory, when HW developed and gradually led the development of 5G technology, the United States used all means to suppress it. Among them, American companies cut off supply and terminated cooperation, and Wesley was the worst performer among them.
One of the enterprises.
In that time and space, Wesley not only immediately interrupted cooperation with hw, but even violated business ethics and seized hw's materials, which is simply unbelievable.
Therefore, for this kind of enterprise, Populus euphratica will never show mercy as long as there is an opportunity.
The next day.
Gao Mingkang returned to the company and began to discuss with everyone the plan to expand the African market and sell baseband chips and radio frequency chips in the domestic market.
What these two plans have in common is the adoption of a low-price competition strategy.
In China, who do we sell baseband chips and radio frequency chips to? Of course they sell them to copycat phones. Big brand companies currently still look down on the core components of mobile phones developed by Mincom Communications.
After the two plans were completed, Gao Mingkang proposed to hold a board meeting, and Hu Yang agreed without saying a word. The plan was originally proposed by him, so of course he would firmly support it.
"Ajie, go to Huaqiangbei and have a look."
After leaving the board meeting of Mingkang Communications, Hu Yang decided to go to Huaqiang North.
This is currently the largest electronic product distribution center in Asia, and there are many electronic street shops in the area. Perhaps an inconspicuous small shop, the transaction volume behind it will be very amazing.
"Boss, how much does your phone cost?"
Hu Yang visited several stores with great interest, and then he saw a mobile phone that looked very similar to Nokia, so he asked curiously.
The boss is a man in his thirties. Although he looks unremarkable, his eyes are very vicious. At first glance, you can tell that the handsome guy in front of you is not an ordinary person.
He thought that this might be a big boss who came to buy goods. So he walked forward enthusiastically and said: "Sir, you have really good taste. This is a new product that we just arrived. It looks beautiful, is strong and durable, and is better than Nokia's products."
This mobile phone has many functions. As for the price, it depends on how much you want.”
The store owner's meaning is obvious, the larger the quantity, the lower the price.
"Haha, I didn't expect that you are still in the mass production business. Let me ask you this, what is the current market retail price of your mobile phone?"
Hu Yang not only smiled, but the other party seemed to regard him as a mobile phone dealer.
"When I take this phone back, I can sell it for 700 to 800 yuan. Let me tell you, the same model from Nokia has only been on the market for a few months, and the current price is almost 5,000 yuan."
The stall owner was quite honest. His copycat phone was retailed for 700-800 yuan, with a minimum price of 580 yuan, and one could be sold for 600 yuan.
"Thank you, boss, I just want to ask the price first."
Hu Yang saw that the people were very enthusiastic from beginning to end, but he didn't buy anything for a dime. Before leaving, he smiled and explained to people.
"It doesn't matter. You can take a look at it. I have the latest styles and the most reasonable prices."
The shop owner didn't take it seriously and politely sent Hu Yang and others out of the door.
"Boss, this person knows how to do business and will definitely make a lot of money in the future."
After walking out for a few dozen meters, Lin Yan smiled and said something to Populus euphratica.
"Hey, Assistant Lin, don't underestimate this person. He might be able to easily come up with tens of millions of dollars in cash."
While in the store, the owner took several calls. Populus Hu has good hearing, and heard the owner purchasing goods, such as mobile phone screen display modules, mobile phone camera modules, speakers, etc., as many sets as possible, and other parts.
.
Judging from the quantity of goods he purchased, we can tell that this shop owner is definitely assembling knockoff phones himself, and his sales volume is huge.
Lin Yan was secretly surprised. She didn't expect such a small store to do such a big business.
Moving on, Hu Yang and others slowly came to a relatively secluded neighborhood. There were also many shops here, but there was almost no customer flow.
They walked into several stores, and people tended to ignore them. Hu Yang took a look and found that most of these stores had some electronic components, not many in quantity. But everyone in the store was busy, and almost everyone had their phone number turned on.
They all rang non-stop, and I took notes while listening to the phone.
"Let's go..."
When Hu Yang saw someone packing boxes of CPUs, he knew that the origins of the things here might be unclear.
He had no intention of exploring what was going on here, so he left the neighborhood.
Of course, Huaqiangbei also has many formal electronics buildings, where many large electronics factories have settled. In short, you can find everything from electronic components to various electronic product parts and finished products here.
After leaving Huaqiangbei and returning to the office, Hu Yang called Gao Mingkang.
The two discussed that in the future, Mingkang Communication's baseband chips and radio frequency chips can be distributed by several powerful agents in Huaqiangbei.
Chapter completed!