Chapter 528 [Marketing Rights] (Part 1)

As Xu Guangran expected, Zhang Yang said: "It is hard to cook without rice. Our Sports Committee has no money. If you don't have money, you can't hire a high-level coach. If you don't have money, you can't equip modern training equipment. Now the new sports center is progressing slowly, and none of the agreed training venues have been built. It's now in the 1990s. Just shouting a few slogans can't improve your sports performance. You must train scientifically..."

Xu Guangran laughed: "Don't you want money when you say so much?"

Zhang Daguanren nodded with a smile and said, "Xu*** wise!"

Xu Guangran said: "I remember you served as the director of Jiangcheng Investment Promotion Office in the past!"

Official Zhang corrected: "Deputy Director, I am at the level of a deputy director and cannot be a full-time position!" He also took this opportunity to remind Xu Guangran that he had been in Nancy for several days, and the matter he was in is like being forgotten by the organization again.

Xu Guangran is such an old man. He knew that Zhang Yang was reminding him of the problem he was right in front of him. He laughed secretly in his heart. After all, this kid was young and unable to hold back. He would not make things difficult for him on the problem he was right in front of him. Since it has become a foregone conclusion, Xu Guangran might as well make a favor and smiled and said, "I am the official now, and the official will also solve it soon."

Zhang Yang took a reassurance and smiled: "Thank you for Xu***'s attention. A scholar who died for his confidant. In the future, I will devote all my efforts to the sports career of Nancy until I die."

Xu Guangran laughed and said, "It's not that exaggerated. Xiao Zhang, Nancy's financial situation has not been optimistic recently. You should have heard some news, right?"

Zhang Yang suddenly became alert. Xu Guangran said this, wasn’t he going to make an idea? Do you want him to help Nancy solve the problem of funds in the deepwater port? He hurriedly said: “I just came to Nancy. The Sports Committee has not yet clarified the matter, so how can I care about other things!”

Zhang Yang was a little too sensitive. Even if he had some ability to attract investment, Xu Guangran would not use him easily. With such a large project as the municipal party committee, Xu Guangran, as the head of the municipal party committee, naturally had to be very cautious.

Xu Guangran said: "Xiao Zhang, the government's funds are mainly flowing to the deep-water port and the new sports center. Even so, it is still a bit stretched in terms of funds. I will not hide it from you. At present, we city leaders are trying to find ways to get the financial support of the provincial government."

Zhang Yang said: "The palms and backs of hands are all flesh. Our Sports Committee is also Nancy's children. At least the municipal finance department has to give us a sip of soup, right?"

Xu Guangran said: "I promise that as long as there is financial ease, I will fully support the work of your Sports Commission. But before that, you, the cadres of the Sports Commission, must give full play to their subjective initiative and solve the problems of the city. If you are so smart, you will definitely come up with a solution."

Zhang Yang had long been mentally prepared for Xu Guangran's attitude. He smiled and said, "Xu***, I have no choice. If I have a solution, I won't bother you."

Xu Guangran said: "Let's do this. Next year's Provincial Games are very important to our city. They are related to the image and honor of the city. How about giving you 200,000 first? After all, the city's finances are tight recently, so you must understand the difficulties in the city."

Although Xu Guangran didn't give much, Zhang Yang was overjoyed. He didn't expect Xu Guangran to give money. His real purpose was to want some policies. Now that Xu Guangran gave money, it would be difficult for Zhang Daren to speak up again.

Xu Guangran saw that he had something to say and smiled and said, "Xiao Zhang, what else is there?"

Zhang Yang said: "Xu***, 200,000 is just a drop in the bucket. What I want is the sea. You only gave me a glass of water."

Xu Guangran smiled and said, "The sea water is salty. The cup I gave you is fresh water. For hungry people, do you think he will choose the sea or this cup of water?" Xu Guangran's plain words flashed with a very high wisdom.

Zhang Yang said: "I don't want this glass of water myself, but to quench my thirst for the sports community in Nancy City!"

Xu Guangran couldn't help laughing again, and it was still very interesting to talk to Zhang Yang. He shook his head and said, "The big river has no water and the small river is dry. I can't irrigate all the water into your sports system."

Zhang Yang said: "Since that's the case, can I ask for rain by myself?" This is the main purpose of his visit today. He has already made preliminary plans, but he must be approved by the Municipal Party Committee. Sponsorship has always been the strength of Zhang Daguanren. However, the Sports Committee is a special unit. This Provincial Games has a far greater significance for Nancy than commercial significance. In fact, most sports activities in China are basically the same. If Zhang Daguanren casts too much commercial color on the Provincial Games, will it backfire and will it cause these leaders to sneeze? Zhang Yang has become much more cautious in his work since he passed the Jiangcheng New Airport. Although his work style is still bold and courageous, he has also begun to prepare for the future.

Xu Guangran said with great interest: "How do you plan to ask for rain?"

Zhang Yang said: "Look at the local enterprises in Nancy. In terms of sponsorship, you can get as much as you can. If you can't get local resources, you can look at the whole province and the whole country."

Xu Guangran smiled and said, "It's better to beg for alms!"

Zhang Yang said: "It's not just begging for alms. Now everything is about mutual benefit. If you only ask for it but don't contribute, no one is that stupid, and no one will give in vain. I want to find Xu*** to make some policies."

Xu Guangran said: "What policy?"

Zhang Yang said: "I want the marketing rights of the Olympic Games!"

Xu Guangran has heard of the term marketing rights more than once, but how much significance can the marketing rights of the Provincial Games be? He knows that he knows that the Asian Games can be interested in the Asian Games? Even if there are some influences, its scope of influence is limited to the province. To put it nicely, the province is attracted by the whole province, but how many people are there who really squat in front of the TV to watch the Provincial Games? The Provincial Games have never been paid attention to. Since the reform and opening up, the Pinghai Provincial Games have held many sessions, but Xu Guangran has never heard of any city that makes money by hosting the Provincial Games, and even TV stations are unwilling to broadcast the Provincial Games. Even if the venue advertisements and TV advertisements can be sold, they cannot sell at any good prices, and they are even worse than an ordinary economic and trade fair. Despite this, Xu Guangran still did not agree at all. He smiled and said, "What do you want to include? Let's talk about it in detail."

Zhang Yang has no experience in hosting large-scale sports events, but he has held many times in the Economic and Trade Fair, and can also find many sports events information in newspapers and magazines. An obvious example is the 1984 Los Angeles Olympics. Business genius Uberros creatively combined the Olympics and business and became the first money-making Olympics in history. From then on, there was also the saying of the Olympic economy, using Olympic events as a carrier to promote the company's products and brand marketing activities, combining products with sports, and integrating sports culture with brand culture to form a unique corporate culture. In addition to investing sponsorship fees in the Olympic events, enterprises adopt a series of related marketing activities, and use advertising, promotion, activities and other means from various angles such as public welfare, culture, and hot spots to strive to form a brand communication climax within a certain time and space, creating a sensational effect.

Zhang Daren still worked hard. When he checked this information, he felt enlightened. In fact, he had already had a vague concept in his mind, but there was no clear direction. When he saw the information about the 1984 Olympics, his direction became clear. He had to follow the model of the Los Angeles Olympics. He wanted to make money through this provincial games, and through this sports meeting, the name of the Nancy Municipal Sports Committee was widely known and his name was widely known.

Zhang Daguan said: "I plan to learn from advanced international experience. The preliminary marketing plan is mainly divided into four aspects: franchise sponsor program, television broadcasting rights, franchise authorization and ticket marketing."

Xu Guangran happened to have read books on the 1984 Olympics. Zhang Yang's words were simply philosophical. Xu Guangran said: "We are organizing the Provincial Games. We cannot compare global events with the Provincial Games. If we do this, we may not make money. We may not be able to use it. We may not be able to use it. We may not be able to copy it in a philosophical way."

Zhang Daguanren said: "Whether it is a scheming or a scheming, a black cat or a white cat, as long as you can catch a rat, you are a good cat!"

Xu Guangran's heart moved, and Zhang Yang's words were on the point. The Maritime Games would definitely be a loss-making business. The so-called marketing rights he wanted had no practical significance. Since he wanted to make trouble, he would let him do it. It would be better to focus on this than having trouble idle. Even if his marketing was not successful, the city would not lose much. If he succeeded, it would still help the city reduce the burden. After Xu Guangran considered it thoroughly, he realized that this matter would be of no harm to the city, so he nodded and said, "Okay, I will hand over the marketing rights to you!"

Zhang Yang said: "I have another request. If our Sports Commission makes money through this provincial sports meeting, the city cannot reach out to us. We will keep it as a sports fund to develop Nancy's sports career."

Xu Guangran laughed in his heart, making money? It’s weird! He nodded happily: “There is a premise that if you make money, you must first bear part of the expenses of the Maritime Games to help the city reduce the burden. Under this premise, all the surplus belongs to your Sports Committee to develop the sports industry in Nancy.”

Zhang Yang said: "Xu***, my marketing rights also include venue advertising for the new sports center."

Xu Guangran said: "The new sports center has not been built yet!"

Zhang Yang smiled and said, "Xu***, the new Jiangcheng airport has not been built, but it can be sold for millions of dollars like advertisements. You just need to give me the power and I will do the specific things!"

Xu Guangran found that this kid was a little more aggressive, but what he wanted now was advertising rights and no construction rights, so there was no reason not to give it to him! Xu Guangran said: "There is a premise that any marketing activities of your Sports Committee shall not affect the normal construction of the new sports center."

Zhang Yang smiled and said, "Don't worry, I can only think about the exterior walls. We will never ask about construction matters."

Xu Guangran said earnestly: "Xiao Zhang! It's less than a year since the opening of the Provincial Games. The burden on you, the director of the Sports Committee, is not light."

Zhang Yang said: "Don't worry, Xu***, I will do my best to lead all the cadres and masses of the Sports Committee to lead all athletes in Nancy City to strive for the best in the Provincial Games."

Xu Guangran said: "You brag about cowhide yourself. You want to be the first in the double list. What should I do if I can't get it?" Xu Guangran smiled when he said this, but he was actually making a condom. This condom was buried very deeply. You kid are unrestrained, so I didn't force you.

Zhang Yang said, "It's impossible not to get it!" This guy is not a fool either. He heard it. Xu Guangran led him into the circle. If he said that he couldn't achieve this goal, I would quit automatically. It would definitely hit Xu Guangran's thoughts. But the more you Xu *** think, the more I don't say it. It's impossible not to get it. Even if you can't get it, what's wrong? I just don't resign. What can you do to me? Zhang Daren is not a bragging person. Once he says it, he has to work hard to achieve it. If he can't achieve it, there is nothing to be afraid of. This guy's mentality and skin are constantly maturing.

Xu Guangran smiled and said, "If you can't get it, I will deal with you!"

Zhang Yang smiled and said, "Don't worry, Xu***, I won't give you this opportunity. If I achieve this goal, then... Will Xu*** mention me as a deputy department or something?"

Xu Guangran was really convinced by this guy. He laughed and said, "Let's talk about it when you get it!" He thought to himself that before the place was down, he began to think about the deputy department. He had seen the official fan, but never seen the mysterious like this. He reminded Zhang Yang again, "Xiao Zhang, you are still young and have just come to Nancy. You should pay attention to the way you get along with your comrades and know how to respect the elderly." This sentence was secretly made by Cui Guozhu.

Zhang Yang smiled and said, "I have always respected my old comrades, take Comrade Cui Guozhu as an example. After he was hospitalized, I went to see him every day. Now he is not very grateful to me."
Chapter completed!