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Chapter 221 Lift the table

As soon as Autohome went online, it showed an aggressive trend. On the day of the day, users directly exceeded 300,000, and the number of user visits exceeded one million, which caused an uproar in the entire Internet industry.

As a professional information website, compared with portal websites, it is naturally at a disadvantage. Only when the user waits for demand will the user click on the corresponding website.

The performance of Autohome is really surprising to many people. The performance of Autohome is much stronger than that of some small portals.

Although I know that this is because Autohome is online, it still surprised countless people.

Faced with the aggressiveness of Autohome, Sina Auto and Sohu Auto are also unwilling to be outdone, and even have a much stronger reaction than everyone imagined.

After Autohome was launched, Sina Auto and Sohu Auto announced that it would reduce advertising costs again and reach cooperation with more car brands and dealers!

Everyone can understand that this is almost the entire automobile information industry. In the Autohome, Autohome has just been launched, and there are fewer than a few dozen car brands and dealers that cooperate with Autohome.

Now Sina Auto, Sohu Auto, etc. are reducing advertising costs again, but they don’t want dealers to cooperate with Autohome.

Compared with the website, Sina Auto and Sohu Auto are now more than apart from Autohome. It will take at least one month to revise the version. In order not to let Autohome take away the car dealer, it is naturally necessary to reduce advertising costs and prevent dealers from cooperating with Autohome!

After Autohome went online, its performance surprised everyone. In just one week of online, users broke through nearly one million straight, and the single-day user visits were even more surprising. Compared with ordinary portals, they also performed well.

The Autohome model allows users who need to buy vehicles or those who want to view car news to visit Autohome, which also allows users of Autohome to continue to increase.

Although the performance of automotive websites such as Sina Automobile and Sohu Automobile are not as diverse as Autohome, they continue to place advertisements and use portal websites to attract traffic to the automotive business.

The entire automobile information industry began to explode suddenly, and Sina Auto's daily visits increased by more than three times compared to before, showing Sina's strong heritage.

At the same time, the same is true for Sohu Automobile and others. This time, facing the threat from Autohome, several major automobile information websites have shown all their strength and have advertised on various channels and websites.

Overnight, the traffic in the automotive information industry increased by more than ten times, and the potential of the entire industry suddenly appeared in front of everyone.

Sina Auto and Sohu Auto rely on continuous advertising investment to reduce cooperation costs. It was originally the largest online automobile platform in the automotive information industry, and this time it became more prosperous.

The remaining Phoenix Auto barely relied on Phoenix.com to support it, and did not lose the first-tier automotive information industry. Then it developed rapidly to Autohome, and the entire automotive information industry began to reshuffle in just a few days.

As for the original six major automotive information industries, iCa.com and YiCa.com were left to a point of disappearing in the blink of an eye, and began to pull to the second ladder.

In the entire automotive information industry, Sina Auto, Sohu Auto, Phoenix Auto, and Autohome began to compete for market control.

Sina Auto and Sohu Auto are in equal strength, and both sides have begun to invest a lot of money. This time, not only targeting Autohome, but also occupying the entire market.

Phoenix Auto is slightly weaker. The key is that the major shareholder behind Phoenix Auto is a little shaky about whether Phoenix Auto will compete with several major automotive information companies for the market, and the investment in the future will definitely become increasingly huge!

Autohome, which has just been launched for a short time, is also developing rapidly. Although it is not as good as Sina Auto, the development speed is the fastest.

As soon as Autohome was launched, the entire automobile information industry saw a hot scene. Major automobile information websites were scrambling to compete for the market, which surprised countless people.

The strong performance of Sina Auto and Sohu Auto makes people feel the strength of the two old portals, and the strength of Autohome also makes countless people feel that this automobile website supported by Chuke technology is indeed outstanding!

Just as everyone was watching, which one was better, Sina Auto, Sohu Auto, and Autohome, was suddenly reported, and the news caused an uproar in the outside world.

Autohome, which was launched less than a week ago, lost more than 30 million yuan, which made the entire Internet industry stunned!

When Chen Chu saw Li Xing in a cafe near the University of Science and Technology, Li Xing was constantly drinking coffee. Li Xing, who should have been full of energy, had a bit of sadness and uneasiness on his face at this moment.

After sitting down, Chen Chu ordered a cup of coffee casually. Chen Chu looked at Li Xing in front of him and knew that Li Xing might have encountered a problem.

"Brother Chen!" Li Xing immediately said when he saw Chen Chu, and then he was a little reluctant to speak, "On the Autohome..."

"Are you losing money?" Chen Chu looked at Li Xing and said with a smile. The news has spread like the wind in the past two days. It would be strange to say that Chen Chu didn't hear it.

Li Xing smiled bitterly. He felt that he was underestimating the fierce competition in the automotive information industry. He thought that it might be very fierce, but the advertising costs of nearly 14 million yuan in a week still exceeded Li Xing's expectations.

Even when Renren fought Penguin QQ, Sina U, and NetEase Bubble, although he had spent a lot of money, he didn't burn so much at that time.

From the establishment of Autohome to the present, the cost is far beyond Li Xing's imagination. The early costs and recent advertising costs are almost the same as the loss of more than 30 million that has been rumored by the outside world. And the most important thing is that Li Xing cannot see when this money-burning war will end. This is what makes Li Xing most worried about.

"Sina Auto and Sohu Auto are now constantly reducing advertising costs and attracting more car brands to cooperate with dealers. There are too few cooperative companies that Autohome can attract!"

Li Xing said helplessly that Sina Auto and others are now constantly placing advertisements, but they can support them with advertising expenses provided by dealers. They can operate without making money or at a small loss, and then continue to attract users and compete with Autohome.

Autohome is different. The rapid growth of users brings huge cost pressure to Autohome, and there is no dealer cooperation, which makes Autohome less advertising revenue.

It is almost a vicious cycle. In order to compete with Sina Auto, I have to continue investing, but I don’t have much income and can only continue to lose money. The more I go, the more pressure I will be. In the end, even if I get the market, I’m afraid I won’t last long.

This is the power of Sina and Sohu's old Internet companies. They can hold the pulse of Autohome. Even if Autohome is indeed much better than Sina Autohome's user experience, they also choose to use this method to drag down Autohome unless Chuke technology can invest at any cost!

"In terms of funds, Autohome still has less than 40 million on its books. If this continues, it may not last for the second half of the year, let alone compete with Sina Auto for the market!" Li Xing said helplessly.

If we don’t compete with Sina Automobile and Autohome is developing slowly, we might be able to catch up with Sina Auto in a few years, but at that time, it is unknown what the entire market would look like!

After hearing Li Xing's words, Chen Chu looked at Li Xing who was a little tired. Facing old technology companies like Sina, Autohome is still a little too immature.

The current money-burning war between Autohome and Sina Automobile is far behind the online taxi war and takeaway war in later generations.

"You can't retreat now. Autohome can't hold on. How long do you think Sina Auto and Sohu Auto can last?!" Chen Chu said to Li Xing. As a major shareholder, he must have a decision on Autohome.

Li Xing hesitated for a moment, "But our cost is much larger than that on Sina Auto. Even if we reduce the advertising fee, we can't compare to that on there!"

After laughing, Chen Chu's voice was a little chilled, but the words he said made Li Xing's heart tremble, "Follow their rhythm, you can never surpass Sina Auto and others. You should follow the plan we made before!"

"As for advertising fees," Chen Chudun said, "Since you can't get it now, you won't get it. When you occupy the market, you can get it any more. Next, Autohome will be free and cooperate with dealers and car brands directly for free!"

"If necessary, we will give money to customers directly, in the form of coupons. As long as we choose to purchase a vehicle on the Autohome platform, we can directly use coupons to give away auto insurance, and strive to occupy the entire automotive information industry market in the shortest time!"

Li Xing looked at Chen Chu in amazement. If Chen Chu hadn't heard it in his own ear, he wouldn't believe it. This way of playing directly overturning the table would almost be better than who has the psychological endurance!

As a listed company, Sina, Sohu, the board of directors, will allow management to make serious losses for an uncertain project, thereby affecting the stock price?

"I know what to do!" Li woke up for a while before he realized it, and then hurried back to the Autohome.

Chen Chu sat in the cafe for a long time. He originally wanted to let Autohome develop slowly, but the form changes faster than expected. Since Sina wanted to fight, Chen Chu gave them a ride. As for the loss, they could get it back after occupying the entire market. Don’t look at the later online ride-hailing company and how they collected the wool after unifying the online taxi market!

"The competition in the entire automobile information industry is even more tragic than everyone imagines. Autohome, which has newly entered the industry, lost tens of millions of dollars in less than half a month after it was launched. Where will the entire automobile information industry go in the future?" This is a report that pays attention to the Internet media and expressed concern about the situation of Autohome. Although Autohome is not the technology company that loses the most, it is the Internet company that loses the fastest.
Chapter completed!
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