After the turmoil, countless people were looking forward to the American F1 Grand Prix that will be held in North America, some were waiting to see jokes, and some were looking forward to it. In the eyes of many people, F1 was a farce, but who would have thought that it would directly explode a revenue of US$310 million in a single game, which made global sports events a little stunned.

I can’t describe my jealousy anymore. Nowadays, there is still a bottom line in the world marketing industry. There is no traffic that is king in later generations. Whether it is a favor or a black man, as long as there is traffic, there is attention, and you can make money. Maybe you can bring some goods...

So in the face of global public attention, F1 suddenly turned around. When the broadcast fee, advertising sponsorship, track and venue sponsorship, and peripheral products of a single game, countless people felt that they were crazy.

This is really beyond the expectations of countless people. Even major sports events have the intention of doing the same thing as F1. It is so terrible that it makes money. It makes more than 300 million US dollars in a game, and the printing machine is not so fast.

In fact, it is because of the attention. There are so many people eating this big melon in F1, so many media outlets are naturally paying attention. With the popularity, the sponsors will naturally come.

In addition to the top ten official F1 partners, the most popular teams are Ferrari and McLaren.

For the two teams participating in the American Grand Prix, Ferrari received an astonishing 31 sponsors, that is, more than 31 companies sponsored the Ferrari competition. Ferrari team, plus the driver's endorsement advertisements, and the sponsorship dividends distributed by F1 company to Ferrari. Ferrari team earned $49 million in a single race, equivalent to one-third of the annual sponsorship fee of Ferrari last year.

The Ferrari driver is already amazing enough, but it makes global events even more jealous. The McLaren F1 team is the McLaren F1 team. As the world's top luxury cutter, McLaren has always been favored by global high-end brands.

This time was no exception. When Ferrari received 31 sponsors, McLaren drivers and driver endorsement sponsorship received 45 top sponsors in one game. In this game, McLaren F1's total sponsorship fee exceeded 89 million US dollars.

Other participating teams also received slack in sponsorship fees of all sizes. The drivers' value this year has been much higher because of this competition!

Almost in a flash, the position of F1's top global event has stabilized because its money-making ability is too strong. The money-making ability does not represent the popularity of an event, but it is a standard.

Top events double the value of participants and expand their influence, which in turn attracts more people to enter this event. After all, the world is ultimately for fame and fortune.

The villa of the Lagardale family is said to be a villa, which is almost the same as Chen Chu's Hampstown Manor in Manhattan. The ability to build this villa in downtown Paris shows how influence the Lagardale family is.

Tomorrow, Chen Chu and Bai Molu will return to Yanjing. Today, Arnold Lagardele prepared a cocktail party for Chen Chu. Even though he only invited some acquaintances, Axel Dumas, Donelica and others, the whole cocktail party was still noisy.

Arnold Lagardale was in a good mood. He had already drunk a little as he started the party. He acquired F1 and regained F1's vitality. No matter what in the future, at least it seems that the acquisition will not be compensated now.

TV and media broadcasting fees, advertising sponsorship fees, and gambling institutions have recovered a large amount of funds. The cost of acquiring F1 has recovered half of the cost. When all F1 plans are launched, it seems impossible for F1 to become a money-making machine in the future.

There are many people surrounding him and praising Arnold. Arnold is now quite stunning in the younger generation of France.

Arnold Lagardale drank a lot of wine, then looked into the cocktail party, and saw Chen Chu talking about something with Fu Ziguo, president of Renren Music, in the corner of the cocktail party, Arnold took a glass of wine and walked over.

"You mean, Roger Faxson, the president of EMI Records, does not want to split and sell it, but wants to sell the entire EMI Records to Renren Music?" Chen Chu asked Fu Ziguo, who had just returned from England.

Chen Chu is in Europe these days, and Fu Ziguo is in Britain and is negotiating with Baida Records. The reason why Chen Chu is still here is waiting for news from Fu Ziguo.

The result of the negotiations from the UK made Fu Ziguo mixed joys and sorrows. What was happy was that EDA Records was indeed interested in selling themselves. EDA Records was already unsustainable. The financial situation in the last quarter was almost a mess. The losses were certain, but the losses were not certain.

What is worried about is that EDA Records has set a price on the ground and still retains the athletics of one of the world's five major record groups. When I heard that Chen Chu had invested heavily in the acquisition of F1 with a large amount of $6 billion, EDA Records was very determined and wanted to sell it at a high price. He directly called for a price of $6.5 billion, which scared Fu Ziguo back.

Given the current situation of EMI Records, if you buy it back with a $6.5 billion, it is not a question of whether to pay or not, but a question of how to die. Renren Music's revenue is good, but it is not as good as getting $6.5 billion.

"In terms of price, it should be discussed. Roger, the president of EDA Records, seems to be very worried about EDA Records' financial situation. EDA employees in some areas seem to have already arrears of wages, but EDA Records' board of directors still does not want to let go, and even threatens to seek listing to solve financial problems!"

Hearing Fu Ziguo's words, Chen Chu couldn't help but shook his head, looked up at Arnold Lagardale who was walking towards him, and said to Fu Ziguo, "Tell Roger Faxon that Renren Music is willing to acquire it, but will not accept that kind of sky-high price!"

"It's been too long since I came out this time. I need to return to Yanjing. You ask Roger to go to Yanjing to discuss!" Chen Chu said to Fu Ziguo, and he also had the idea of ​​letting go of Baida Records. The directors of Baida Records really dared to speak out.

"List!"

Arnold Lagardale handed Chen Chu a glass of wine, then looked at Fu Ziguo, and his slightly drunk gaze flashed with a gleam. He knew that after Chen Chu came to Europe, he had been doing something else.

"Didn't you disturb you?" Arnold asked Chen Chu and Fu Ziguo.

Chen Chu shook his head, "It's just a small matter, nothing!"

Looking at Chen Chu, Arnold Lagardale was in a good mood and said, "Currently, the sponsors are very good at F1's future, and they have signed long-term sponsorships!"

The popularity of the American F1 Grand Prix has stimulated too many people. Although they all know that this game is so hot because of excessive media attention. When it comes to Canada and Brazil, there may not be such popularity and attention.

But even so, it has attracted countless sponsors to flock, especially industries related to automobiles, clothing, luxury goods, and hotel tourism, which have even invested heavily in F1.

After the F1 new board of directors opened the F1 team club to global investors, it also attracted players from oil countries, Russian oligarchs, and even Wall Street and Silicon Valley to enter the market, and it no longer played the same way as before.

Chen Chu nodded and said to Arnold Lagardele, "In the European F1 side, Lagardele Group should be more responsible, and in addition, the FIA ​​should cooperate well!"

"I have a sense of this matter!" Arnold Lagardele's face became a little serious. Now the FIA ​​is fighting against major automobile brands and wants to formulate a set of standards and rules for the automobile industry.

However, car manufacturers are not stupid. How could they watch the FIA ​​take away the right to speak in the automotive industry? The two sides are fighting hard. F1 is of course standing on the side of the FIA ​​and desperately advocates that only brands that have won the championship in F1 are the best car brands.

"However, Chen, the F1 Technology Development Department, is currently interested in many manufacturers."

The F1 technology development department has just been established. All major F1 team clubs have taken out some technical patents and technologies and handed them over to F1 companies for operation. Although they are not the top technology, many car manufacturers are still paying attention to it.

Yidonis Automobile has become the first company to cooperate with the F1 Technology Development Department. In addition, domestic automobile brands and new energy vehicle brands such as Tesla are very envious of these technologies!

Arnold Lagardale didn't say much, and had a drink with Chen Chu, and then said, "Chen, technical cooperation with Chuke is the most correct decision of the Lagardale Group. I hope that there will be more cooperation between the two sides in the future, not just in sports!"

Seeing Arnold Lagardale and Chen Chu standing together, I don’t know how many people straightened their ears in the whole cocktail party, wanting to know what the two were talking about.

I don’t know how many people want to cooperate with Chuke Technology and Lagardeer Group now want to intervene.

Chen Chu heard the implicit voice of Arnold Lagardale and knew that he had some ideas. Obviously, he was still a little unwilling to accept the LVMH Group.

"There will be a chance, Chuke Technology, Lagardere Group, Hermes, and LVMH, and there will be a result sooner or later!"

Others at the cocktail party vaguely heard Chen Chu and Arnold Lagardale mentioning LVMH Group, and their expressions changed. Many people showed excited expressions. Chu Ke Technology, Lagardale actually had a second battle with LVMH Group. Many people began to think about it. LVMH Group is a big fat piece.

Chen Chu talked with Arnold Lagardele for a long time. After acquiring F1, Lagardele Group and Chuko Technology were basically tied together. Just like Viacom in North America, Lagardele Group will also become the biggest supporter of Chuko Technology in Europe in the future.

With the support of Lagardele Group, Chuke Technology's industry in Europe is easier to develop. Even if it is targeted, the local snake Lagardele Group, a local tyrant, has come forward.

Of course, Chuke Technology in the future also needs to give Lagardere Group more profits, not only in sports business, but also in luxury business, such as Lagardere's hotel, tourism and duty-free shop business, Chuke Technology will sooner or later start cooperation.

Only by allowing the Lagardere Group to fully cooperate with Chuke's technology and completely tie it to a ship, will the Lagardere Group be willing to shout for Chuke's technology.
Chapter completed!