F1 has become quite a stagnant pool in recent years, and F1, which is increasingly less concerned by powerful players and investors, has suddenly become lively.

A large number of teams such as Williams, Sauber, Demacia, etc. were all put on the shelves, which has never appeared before. In the past, whether they were accompanied or lost money, because they were not worried about being relegated, these teams were staying in F1. Perhaps if they met a talented driver, they could win a championship.

But now it is different. Under the new racing system, the more time drags, the lower the value of these small teams. Not all small teams can meet drivers like Benetton, not to mention that what they are now fighting for is financial resources and technology. No matter how talented the driver is, he will never win the championship when driving an old car...

If you really want to be relegated to F2 and want to return to F1, I don’t know if you have any luck, so many team clubs are unwilling to wait any longer and want to sell the team directly while there is still a price.

The entire F1 was in chaos for a while. Some questioned the new F1 board of directors, who were just outsiders and experts, and some firmly believed that F1 could break out of the cocoon this time. After all, the new F1 board of directors made F1 great again, but many F1 practitioners felt deafening.

The media has analyzed from various angles, and they all become prophetic emperors and provide advice for F1. Even those places that were not interested in F1 in the past were also very interested in these big melons this time.

Chuke Technology, Lagardere, LMC, etc. are not idle either. F1 has fully entered Facebook, Youtube, Twitter, Renren Film and Television and other platforms, and has begun to interact with younger generation users.

F1 has a large number of hot-blooded video editing, drivers, driver promotional videos, etc., and has begun to appear on Facebook and other media. In less than 24 hours, the number of users of F1 on the Facebook platform exceeded 3.7 million, which is unimaginable in F1, which has always been aloof in the past.

A large number of F1 official accounts, including the team and drivers, have appeared on major platforms such as Facebook, Twitter, Youtube, Renren, etc. In a short period of time, F1 has harvested more than 10 million followers worldwide, just as women have a luxury heart, while men are even more obsessed with the roar of the engine.

Among the online video broadcast subscriptions released by Facebook, there are as many as one million users. F1, which has always been in traditional media, has begun to attract a lot of attention on emerging media platforms.

LMC Free Media Group, along with Oriental Sports and Lagardeer Sports Group, officially launched the global 24-hour racing channel, and is the first to launch four languages, aimed at users in Chinese, English, French, German and other regions. On this channel, you can watch various racing, motorcycle races, driver interviews and so on twenty-four hours a day.

In addition, Viacom's CBS TV station also won the broadcast rights for the next three games of F1 in North America for the first time. Lagardele Sports Group also worked hard to sell the F1 copyright to more than 30 regions, covering almost the entire Europe. It is not as high as Bernie's asking price. Lagardele Sports' selling price is basically acceptable to all major TV stations based on the size of the TV station and the size of the user.

In Asia, Oriental Sports also used the connections accumulated by Renren Film and Television over the years to sell F1 to China, including Japanese benzene, Bangzi, Thailand, Vietnam, Singapore and other places.

It was announced to the public that starting next year, F1 will have more than 60 countries and more than 100 TV stations to broadcast. In addition, online Internet platforms, in the future, audience users will set new records in every F1 game. The broadcast fee and advertising fee may double. Whether you believe it or not, it sounds really bluffing.

This also made major players start to attack the F1 team. The first one was Canadian luxury giant Old Stowe, who spent 280 million US dollars to acquire Williams team.

The reason for acquiring Williams team was not that Stodo loved racing, but to make his son Stool debut as a C position. After acquiring Williams team, Stool directly became a participant in Williams team, explaining what it means to be rich and can really do whatever he wants...

Old Stowe is not the first one. When F1 completely relaxed restrictions, those who had long wanted to show their skills in F1 brought huge amounts of money to buy them.

Not only these big players, but also some investors have expectations for the future F1, believing that the F1 team may become more and more valuable like European football clubs and NBA teams in the future, and they have begun to take action one after another.

First, an old Russian, an oligarch like the Chelsea boss, acquired the Sauber team, and then an investment institution of the oil country also acquired the Demacia team. For these people, it was more like buying a set of high-end toys, and they didn't care about spending money, and they even regarded it as advertising for their own industries!

The entire F1 team clubs have been constantly changing for a while. Faced with the entry of big players, even Ferrari, Mercedes, etc., felt a little pressure for a while. In the past, they always criticized F1 for the limitations on vehicle research and development funds, that is, they could not invest too much in engines, materials, etc. in a year. Now Ferrari and other teams are worried whether their annual funding is enough to burn...

In addition, because F1 and the FIA ​​wanted to regain the standards and voice of the automobile industry, major brands of cars were also wary of fearing that their brands would be targeted. For a time, car brands such as Maybach and Bentley announced their "return" to F1. In the past few days, the entire F1 was much more lively than the New Year.

The attention and traffic that F1 has received in recent days are almost as close to the sum of the past ten years. The media are making suggestions for F1 and debating the future prospects of F1.

Major F1 teams, new players, and car brands began to test each other within F1. The scale of the entire F1 participating teams has doubled directly. The FIA ​​and F1 rendered beak heads are promoting to users around the world that whoever wins the F1 championship is the most technical and influential brand in the automotive industry has also begun to show its effects.

As for car fans and melon-eating crowds, the most concerned thing is the establishment of the F1 Hall of Fame. The debate about who is the number one person on major automobile forums and websites is simply quarrel. The criteria for induction into the F1 Hall of Fame are endless. Even those who have not been watching F1 have long ran back and argued for a few words. The entire F1 topic has reached its peak in the past few days.

F1 company also took advantage of this popularity to overturn the set of F1 sponsorship rules formulated by Bernie. Bernie has too many behind-the-scenes operations. For example, the main F1 partners are not determined based on who bids higher, but are selected by a company in Bernie's hands to select F1 partners. There are many things to say about this.

This time, Oriental Sports has re-selected its global partner for F1 and is also the top ten official sponsors of F1. The first one to sign the contract was Puma, who is responsible for providing competition clothing and shoes for F1 drivers.

The clothing of F1 drivers is specially made and can be fire-proof to a certain extent. It is also the most expensive clothing for competitions in the modern sports industry. A set of F1 professional drivers’ clothing costs more than 700,000 yuan.

In the F1 and extreme event industry, Puma has been in the F1 and finally got a place. Puma is unwilling to lose the biggest card in F1. Puma also wants to use F1 to enter the high-end clothing brand, so this time it has also invested a lot.

With $2.4 billion in seven years, Puma has become a global partner of F1. All F1 contestants, no matter what brand of clothes, shoes, hats, gloves, and when participating in the competition, must wear a full set of Puma equipment, from helmets, racing suits, gloves, and shoes, they must be Puma's.

Not only racing suits, F1 will also cooperate with Puma in the future to jointly issue F1 short-sleeved, joint clothing, etc. It is hard to say whether it is profitable or loss, but this time Puma really invested a lot.

The Canadian Delta Hotel Chain, which has always wanted to cooperate with F1 and improve its brand image. It even had the idea of ​​acquiring F1, became the second global partner of F1. It has been 400 million US dollars in five years. Delta Hotel has become the official partner of F1. As long as there is a F1 race, drivers must stay in the Delta Hotel, and F1 must also promote the Delta Hotel to the outside world.

The rest include Etihad Airways, Shell Petroleum, Bank of Tanzania, British Davofong and other brands, which have all become official cooperations of F1.

F1's advertising sponsorship is divided into three parts: F1 official sponsorship, F1 team sponsorship, and driver sponsorship. That is, all three parties have the right to receive sponsorship, but there are only a dozen advertising sponsors that can appear on the driver's racing suits. F1 official sponsorship must appear on the driver's clothing.

"The highly anticipated F1 competition has come to an end. Bernie Extone officially retired as the lifelong honorary president of F1. Although F1 also hired him as F1 special adviser, it is already a fact that Bernie left F1.

Along with it, F1 Senior Vice President Mosley and several executives, F1 has entered a new era.”

The domestic CCTV sports channel is continuously reporting news from Europe. The domestic racing culture has never been strong, but this time, major media have been reporting continuously. Major sports websites and forums are also extremely active, especially forums such as Oriental Sports and Hupu.

After all, the acquisition of F1 this time, Oriental Sports, which is also the F1 company, is equivalent to being bought by China. How can this not be exciting? Think about it, China, where there is no professional F1 driver, actually bought F1 company, and think about whether it is full of magic.

Reports on sports TV are still continuing. "According to media reports such as "Dele Sports Business", there will be 14 teams in the upcoming American F1 Grand Prix. There will be more than 100 TV media and Internet platforms to broadcast this event. The official sponsorship of F1, and the sponsorship fees received by teams and drivers may set the highest in a single game in the global sports event. The American F1 Grand Prix may set a record of more than 310 million US dollars in a single game!"

As soon as this news came out, it directly blew up the entire sports industry. F1 was previously known as one of the three major sports events in the world, but most people actually just said it and didn't take it seriously. This single game scored 310 million US dollars, completely jealous of the entire global event.
Chapter completed!