Tsuga Ichihiro didn't believe what he said in order to protect the interests of the entire e-reader industry, because Panasonic is also in this industry. He knew that technology companies in the electronics industry wanted to kill their competitors in order to compete for market share.

Even if you can join forces for a while, unless it is a merger or acquisition, you will turn against each other sooner or later. Of course, there is another situation, that is, one party has absolute advantages. For example, if one party holds patented technology or has key component technology, it can suppress the other party and force other technology companies to cooperate with it!

"onyx Technology does not want to exchange electronic reader patent technology for cash," said Tang Zhouming in the surprised gaze of Tsuga. "onyx Technology needs Panasonic to use mobile phone patents or semiconductors and lithium battery technology-related exchanges. In addition, it must be under the premise that Panasonic joins the electronic reader industry alliance, and onyx Technology is willing to nominate Panasonic as a member of the Council of the Electronic Reader Industry Alliance!"

Hearing Tang Zhouming's words, the Panasonic members immediately looked at the onyx technology, and then made a noise, which was obviously a bit beyond their imagination.

I don’t want to put hundreds of millions of dollars in cash, but I have to exchange mobile phones, semiconductor technology, and onyx technology’s requirements are indeed beyond their expectations.

Tsuga Ichihiro's eyes changed slightly, and his eyes looked at Chen Chu became much more cautious, and he also improved the level of onyx technology a little more in his heart, becoming the second only to his rival Sony, Samsung and Nokia.

A company that requires money, Tsuga Ichihiro is not afraid because he knows what the other party wants, but doesn’t even want money, but requires technology and patents. This makes Tsuga Ichihiro very alert, which shows that the other party wants more money than Panasonic gives!

A Panasonic person sitting next to Tsuga Ichihiro whispered to Tsuga Ichihiro. Tsuga Ichihiro looked a little unhappy after hearing this, and replied to the negotiator in Japanese, "Why didn't you tell me these things earlier?"

The person asked did not dare to say anything. He couldn't say it. Before he came, he felt that this was just a small matter. With Panasonic's name and financial resources, it was not easy to obtain these electronic readers patents. Who knew that it was really a big hit!

The smile on Tsuga Ichiho's face was a little stiff. The person just told him that when LG Electronics cooperated with ONYX Technology before, it also used patent exchanges. In addition to taking out some mobile phone patents, LG Electronics also helped ONYX Technology build an LD LCD screen production line, which is not much different from the LD production line built by Samsung three years ago. Although it is not the best-in-class panel technology, it is basically good.

If I knew this, Tsuga Ichihiro would never have given out funds to negotiate with onyx technology today, but would prepare more things. Their plans have basically changed a lot now.

Tsuga Ichihiro pondered for a moment. To be honest, Panasonic's impression on outsiders is basically the same as Philips. Panasonic has its own presence in any industry, especially in the electronic hardware field, mobile phones, TVs, computers, refrigerators, air conditioners, etc. However, none of the industries are top-notch, but they are basically top-notch as mid-range brands. The price is not too high and the quality is guaranteed. This is Panasonic's current situation.

Therefore, when onyx Technology proposed to use reader patents and exchange mobile phone patents, Tsuga Ichihiro did not resist much. Panasonic is not Nokia. He is strictly guarding against any competitor that enters the mobile phone industry and may compete with it. The patent will never be transferred to the other party. Then, relying on the mobile phone patents in his hand, even if he withdraws from the mobile phone manufacturing market, he still charges billions of euros of patent fees every year.

"Mobile phone patents can be exchanged, but semiconductor patents cannot. Mr. Chen, you should understand what I mean, but Panasonic can produce semiconductor chips for Onyx Technology!" Tsuga Ichiho said to Chen Chu.

Chen Chu understood what Jinhe Yihong meant that semiconductor technology is currently a relatively sensitive industry. These semiconductor companies are willing to cooperate with domestic companies. After all, this is one of the most profitable industries in the world. However, if you want to talk about technical cooperation, they are more or less hesitant and unwilling to take risks publicly.

However, Chen Chu would have given him the chip OEM proposal directly. Onyx Technology now has a semiconductor production line. Although it is not the most advanced in the world, it can only be considered as the midstream end level.

However, onyx Technology still handed over the chip processor order to its own production department. Even if the cost is high, the technical level is different, and the production capacity limitations are many other elements. However, in order to improve semiconductor technology, onyx Technology still gritted its teeth and persevered, hoping that one day in the future, this industry will become one of the pillar industries of onyx Technology!

"Mobile phone patent exchange electronic reader patent, and Panasonic provides some lithium battery technology for onyx technology!" Chen Chu said to Tsuga Ichiho.

At present, the batteries purchased by Onyx Technology are basically domestic battery manufacturers, and their technical level and cost are up to standard. However, Onyx electronic readers consume too quickly and need some new technologies to improve battery capacity. Panasonic's lithium battery level is unique internationally. Onyx Technology needs Panasonic's technology to fill in the shortcomings in this area.

When Tsuga Ichihiro and Yile proposed a patent exchange proposal, the tone of the entire negotiation began to be determined, and both sides had intentions to cooperate. Panasonic wanted to obtain the patent authorization of Onyx Technology's reader and then produce Panasonic brand e-readers as soon as possible.

Onyx Technology also needs to monetize these patents and make onyx Technology's patents the standard of the entire e-reader industry as soon as possible!

Although they all have a desire to cooperate, there are quite a difference between the two sides regarding which mobile phone patent technology to transfer and the number of patents. Of course, Panasonic wants to obtain some irrelevant mobile phone patents, such as numerous mobile phone design patents, and exchange them with onyx technology.

These patents are all flashy things, just designing the appearance, changing the color, adjusting the position of external parts, etc. These patents basically have little meaning. For example, Nokia's current mobile phone design patents have more than one thousand patents!

The following is Samsung, the mobile phone propeller, which releases dozens or hundreds of mobile phones a year. If you change the case, it will be a new phone. The configuration is not changed. The appearance design of the mobile phone is of course a strong point. As for Panasonic, there are less than 100 appearance patents, Panasonic has changed the case too few.

Onyx Technology, on the other hand, wants Panasonic's core mobile phone patents, such as mobile phone displays, chipsets, software, mobile phone internal design, mobile phone communication technology, antennas, cameras and other most critical core technologies.

Both onyx Technology and Panasonic want to get the most core technology of each other at the lowest cost, but they don’t give in to each other.

Although Panasonic is different from the investment banks on Wall Street when negotiating, and there is no swearing, it is even more difficult to deal with. He sticks to the bottom line and does not let go. Without saying much, the whole negotiation is more dull, which puts more psychological pressure on the negotiators.

For example, Panasonic's two best technologies in the global mobile phone industry, wireless radio frequency antennas, and mobile phone device position determination, one is related to the quality of mobile phone signal, and the other is the mobile phone position positioning technology commonly used in later generations. Both are crucial technologies.

"Chan, this is impossible. These two technologies are the most advanced even in the world. Panasonic is one of the few technology companies that do not need to pay patent fees to Nokia and Motorola in terms of wireless communication technology!"

When Tsuga Ichihiro said this, he was not happy, but was a little worried. Onyx Technology obviously had been preparing for a long time and had found out all the mobile phone patents held by Panasonic.

If it is normal for a company that attaches so much importance to Panasonic like ONYX, Tsuga Ichihiro will naturally be happy, but if it is placed on the negotiating table, it will be really not happy.

After the negotiations began, Chen Chu did not say much, and sat aside and watched Tang Zhouming lead the negotiators of onyx technology, and argued with Panasonic.

Seeing the stalemate, both onyx and Panasonic were reluctant to give in to each other when they saw the most core patent part. Chen Chu said at this time, "If Panasonic is willing to transfer these mobile phone technologies it holds, onyx technology is willing to make Panasonic one of the parts suppliers of the e-reader industry alliance!"

"In addition," Chen Chudun for a moment, still said, "In the future, onyx Technology can sign a patent exchange agreement with Panasonic to supply Panasonic's latest e-reader patent technology!"

When Tsuga Ichiho heard Chen Chu's words, he couldn't help but feel a little moved. He joined the e-reader industry alliance and became one of the parts suppliers. Panasonic has not much experience in this regard, and Tsuga Ichiho is not sure how much profit there will be.

However, the supply of Panasonic's latest patented e-reader technology under the subsequent conditions made Tsuga Ichihiro a little excited.

Any company entering the technology industry understands one truth, that is, the earlier you enter, the greater the advantage. As long as you don’t take the wrong path, the greater the advantage in the later stage!

For example, in the e-reader industry, although ONYX Technology has entered the market less than a year, and the R&D time is at most less than two years, it has formed patent barriers. Other technology companies, even Sony and Samsung, can only follow ONYX Technology in this field.

Moreover, as the revenue of onyx Technology becomes better and better, the investment in R&D will be greater, and the more patents will be held, and the more patent barriers will be set for later generations. It will be more difficult for later companies to catch up with onyx Technology. Just like Nokia, it is said that it holds 16% of the patents in the mobile phone patent field. Apple, which is so prosperous, once compensates Nokia for $2 billion in patent fees in one quarter.

It is equivalent to paying 1% of the patent fee to Nokia for every Apple sold. In the future, onyx technology in the e-reader industry may not be able to use patents to kill other e-reader manufacturers like Nokia!

Rebirth and rise against the current
Chapter completed!