Chapter 498 Thinking of ideas to attract customers
After the stall was cleaned up, Feng Yifan asked Zhao Daxia and herself to go back to Su Ji to rest, and then wait for four or five o'clock in the afternoon to set up the stall again.
Zhao Daxia asked with some concern: "Boss, we have all left like this, what should we do with the things here?"
Feng Yifan smiled and said, "It's okay, isn't there any small market that everyone can help watch?"
Zhao Daxia looked at the small market and found that not only some snack stall owners did not leave, but almost all the snack owners at the intersection did not leave. There were even a few of them who had just come to set up stalls.
The bosses in the small market at this time have a lot more than in the morning and noon.
Feng Yifan saw Zhao Daxia glance around and said with a smile: "Look, so many people are here, are you afraid that someone will push our stall away? And we will take all the cash away. The remaining kitchen utensils here are actually not worth much. If you lose them, you can buy another set."
Zhao Daxia said seriously when she heard this, "Boss, why bother? Why don't you go back? Don't you still have to prepare things for business tonight? I'm here to stay, and I don't have to take a nap anyway."
Feng Yifan smiled and said, "Isn't this good? You have worked so hard, and there are no people at this time. Sister, you stay here alone and you can't stand it."
Zhao Daxia waved her hand and said, "Boss, you are really too polite. You didn't give me money. I got your salary. I just did this? Besides, it's not tiring to keep a stall. It's getting hotter and hotter outside, so it's quite cool to sit here."
Seeing Zhao Daxia persisting so much, Feng Yifan had to nod and said, "Okay, please trouble you, sister."
Zhao Daxia smiled and waved her hand: "You're welcome, boss, you go."
Feng Yifan finally cleaned up again, cleaned up the charcoal fire in the hanging furnace, opened the lid of the hanging furnace and cooled it off, and then left the small market leisurely.
After walking out of the small market, Feng Yifan stood at the intersection outside and looked back and took a serious look.
I found that although the temporary small market was close to the intersection, it was not promoted to the intersection, and even a simple sign was not hung up, so it seemed to be simple to face the intersection.
It looks even less lively than in front of some shops next to you.
Feng Yifan felt that even if he was in front of the small market, he would not have the interest to go in and take a walk when he saw such an ordinary scene.
Thinking of this, Feng Yifan did not leave directly and returned to the stall facing the intersection.
Looking at the bosses setting up stalls here, Feng Yifan also said directly: "Dear bosses, don't you think it's too monotonous for you to set up stalls like this? Why don't you make some light signs and use some shelves to hang up your things?"
The bosses who set up stalls were stunned when they heard this. It seemed that the bosses had never thought about these ideas.
Feng Yifan looked at everyone's a little confused and continued, "No matter how bad? You might as well make a big speaker? Are we setting up a stall? Isn't it on the ancient street, and shouting with a big speaker. If you promote it, you can also attract some customers."
The bosses who set up stalls facing the intersection? They looked at Feng Yifan in surprise.
A group of bosses really didn't think of doing that.
In the past, were these bosses staying in the store? Then they waited for those who went to the ancient street to play? Passing their shops, and going in to buy the things in their shops.
Now that they come here to set up stalls, they still show the same posture as before.
Obviously, such a posture cannot bring them any benefits.
And without the convenience of the ancient streets that are similar to the tourist location, setting up stalls in this small market? It really allowed these bosses to see what dismal means.
Here, some bosses sell some traditional handicrafts? Some bosses sell some more practical utensils, and some bosses sell some daily goods that come in.
But no matter what it is, it seems that these bosses, including those who sell snacks, are used to the style of waiting for customers to come on the ancient streets. No one thought about changing. The way they set up stalls here doesn’t look like they set up stalls at all.
Now Feng Yifan is not polite and directly points out the problems of these bosses.
The bosses were also quite stunned, but they still didn't seem to realize the problem.
Feng Yifan continued helplessly: "Think about it, we set up a stall here together to support each other's business, not to rely on our Su Ji to drive the business. The people attracted by Su Ji may be really just a group of foodies, and the help to your business is not that great.
So you all need to promote it too, don’t put everything here just like this, show it so that others can see it at a glance.”
Feng Yifan's teachings made the bosses seem to understand a little.
Seeing these old street bosses thinking, Feng Yifan finally said: "We must support each other and let our foodies buy some of your goods. Then you will also lead some new customers to buy our food. Everyone can help each other so that there will be more crowds in this small market and better business."
Feng Yifan's words touched the bosses present.
One of the bosses who specializes in firing pottery and porcelain immediately said: "Yifan is right. We should indeed do more publicity and not just expect Yifan to drive our business."
Perhaps the oldest among the owners of the stalls, Lin Zekang, the owner of the wood carving shop, smiled and said, "Yifan is really busy today. He not only has to do business by himself, but also has to take care of the garbage business. Now he has to teach us old stubborn people."
Feng Yifan smiled and said, "Brother Lin, you are not stubborn. In fact, everyone is just used to the previous model of the ancient street and has no change of ideas."
Tang Zhuochen asked with a smile: "So Yifan tell me, how should we change?"
Seeing everyone asking, Feng Yifan thought for a while and said, "I think everyone can do some publicity, such as recording the things in our small market here, and creating a video to introduce what we sell to people, promote our small market, and promote themselves."
A group of bosses listened to what Feng Yifan said and felt that it was indeed reasonable. Today's times, consulting has changed very quickly, so they still cannot avoid the fragrance of wine and are afraid of the deep alley. Propaganda is indeed a necessary means.
Lin Zekang thought for a while and said, "Why do we come back and find Li Feier and shoot a show for us?"
Some bosses nodded and thought it made sense, but they didn't know how to invite Li Feier?
When everyone looked at Feng Yifan, he quickly said, "Everyone misunderstood. Actually, what I said was not to let Li Fei'er take a polite shot. It was everyone who shot the videos themselves, or just everyone could do a live broadcast and then promote their own things online."
This sentence made the bosses present a little confused because everyone had never tried this form.
Feng Yifan saw that everyone was a little confused and continued: "In fact, online live broadcasts are also a popular thing now. If we don't learn to sell goods on live broadcasts, we just live broadcast our hard-working processes, such as Lin Bo's wood carving craftsmanship, Uncle Tang's craftsmanship, and the firing process of these pottery and porcelain.
Most people cannot access these things, so they will be curious and may come to buy them after seeing them."
Everyone understood what Feng Yifan said, and they thought it was good to promote it like this.
However, Lin Zekang said again: "But we don't understand this live broadcast, and we don't know how to use those things very well. This requires someone to teach us."
Feng Yifan smiled and said, "Don't worry, I'll contact you and find a professional to come and teach you."
After hearing Feng Yifan say this, Tang Zhuochen suddenly said: "Yifan, you have told us so much. Is this what we want to promote ourselves and bring you more business?"
Seeing the smile on Tang Zhuochen's face, I knew that the old man was joking.
Feng Yifan took the opportunity to say, "Actually, I can't let my diners come here just for a meal, but if you all promote it, those who come to buy your goods can also come to our house for a meal."
When the bosses heard such unconcealed words, they were stunned at first, and then everyone laughed.
The bosses understand that this is what Feng Yifan said to promote each other.
Feng Yifan felt that everything he should say was said, so he waved to everyone and said, "Okay, everyone think about it. I will contact a professional to come and teach everyone how to use live broadcast equipment, and then we can buy a batch together and we can do it."
After saying this, Feng Yifan turned around and left.
Looking at Feng Yifan's back, the stall owners couldn't help but sigh.
"Feng Yifan is really doing his best. He wants to help us increase our business and also wants to make our ancient street better."
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"Indeed, he thought very comprehensively, and the business of Gujie really requires everyone to support each other."
"Yes, we should all overcome the difficulties together."
Lin Zekang smiled and said, "We really can't just expect Su Ji family to drive our entire street business. We should have our own characteristics, attract some customers, and promote each other's business."
Tang Zhuochen also said: "No, relying solely on Su Ji's family is still a bit too dependent on Su Ji."
After discussing it together, the bosses also began to think about changes.
Some bosses also hang things on the stalls or face the intersection in an inclined manner, allowing people to see things at a glance.
This can be regarded as some changes brought about by Feng Yifan.
At this time, Feng Yifan crossed the road and had quickly returned to the ancient street.
When passing a shop opposite Liu Wanhua, Feng Yifan looked inside and saw Lin Ruifeng and Shen Qingluo.
The two seemed to be discussing how to decorate the shop rented by Chen Qingluo.
Seeing the two people discussing seriously, Feng Yifan did not go in and disturb them.
We continued to walk eastward and came to the rice wine shop at Fan Chaodong and Wang Cuifeng's house. At this time, someone happened to be moving goods from the shop.
Feng Yifan came to the shop, looked at the busy couple in the shop and smiled and said.
"It's not bad. It seems that the closure of the road in the ancient street will have the least impact on Brother Fan and Sister Wang. No wonder you don't have to go and set up a stall."
Hearing Feng Yifan's voice, the couple looked out of the shop.
Wang Cuifeng immediately rushed out of it and said bluntly: "You dare to come? I ask you, did you forget to deliver food to us at noon today? I promised to deliver food to our couple, but where did you deliver food? Is we going to starve to death, right?"
When Feng Yifan heard this, he immediately slapped his forehead and quickly apologized to Wang Cuifeng.
"I'm sorry, I'm sorry, Sister Wang is my negligence. I really forgot when I got busy."
Wang Cuifeng said without hesitation: "Come on, you just did it on purpose, blame us for not setting up a stall with you and not supporting you, right?"
Feng Yifan quickly said, "No, really no, sister, don't get me wrong. I forgot about it."
Then Feng Yifan said again: "Let's do this, I will definitely give you the dinner for my sister and brother-in-law tonight. I will make it for you first. I won't give you this supper. I won't do business tonight."
Fan Chaodong came out of the shop and smiled and said, "Okay, don't scare Yifan here. He is very busy with setting up a stall and doing business. It's not easy, so don't pick on it."
Speaking of this, Fan Chaodong said to Feng Yifan again: "Actually, we went there to have a meal at noon. You were busy while queuing, so there was no one to call you."
Feng Yifan quickly said, "I was negligent. Thank you for your sister and brother-in-law for helping me."
Wang Cuifeng waved her hand and said, "All right, don't be here, hurry up and go home to rest. I see that you are going to be busy at night. You may not know? The photos and videos of your stall have spread all over the circle of friends, and more people will definitely come to see you at night."
Fan Chaodong also said: "Yes, you must be prepared tonight, don't be too panic then."
Wang Cuifeng then instructed: "Remember to let Ruoxi take care of the child at night. The small market place over there is a little smaller. If there are too many people at night, it may be crowded. But be sure to take care of the child and don't let the child bump into it."
After hearing the reminder from both of you, Feng Yifan thanked them seriously: "Thank you sister and brother-in-law. I will definitely let Ruoxi and the others take good care of the children to avoid being injured in the evening."
Fan Chaodong smiled and said, "Okay, you go back and rest."
Then Fan Chaodong continued to be busy in the shop, and Wang Cuifeng also turned around and returned to the shop to help.
Seeing the couple busy, Feng Yifan also turned around and walked towards Su Ji.
Back to Su Ji, as soon as he entered the door, Feng Yifan was surprised that the three little girls had already gotten up and were lying on the square table in the restaurant to learn painting with Grandma Feifei.
It can be seen that the three little girls are very serious, holding a paintbrush in their hands and drawing carefully on the drawing paper.
Even the grandparents next to them would not disturb the three little girls at all.
The most naughty of this is Feng Ruoruo. He actually stood on the chair, laying on the table with his little butt sticking out. During the drawing process, he would twist his little butt from time to time. He looked naughty and very interesting.
Feng Yifan felt very comfortable when he saw this scene in the restaurant. The fatigue of the whole noon was dispelled by all this in front of him.
Chapter completed!