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Chapter 215 The fight between Nike and Adi

Back in New York, Lin Yang, who won the first championship in his life, waited for Abby Hornersek to pick him up.

Looking at Lin Yang's complacent look, Abby Hornacek squinted his eyes and smiled: "Youyou, the NBA third-order guard went to the rookie wild court and found that he was good?"

... Sure enough, I haven't seen each other for a few weeks, Abby Hornacek is still the same as before. Where did the cute Abby Hornacek go to Los Angeles for the first time?

After the Drew League, the NBA's labor-management agreement has not been perfectly resolved, but Lin Yang has not done a lot.

Gleonard and James Dolan repeatedly assured Lin Yang and Derek Wayne that no matter what changes the labor-management agreement will change, the contract will not decrease, but will only increase.

So what Lin Yang needs to solve now is Lin Yang's endorsement. Although Lin Yang is still only in the third lineup and is still a second-grade player, Lin Yang's personal value is not something that can be explained by an All-Star or third lineup.

First, his jersey sales ranks among the top ten in the NBA, and this data is quite outstanding. The NBA All-Star 24 players must be selected into the best team. From this perspective, everyone can see what the top ten jersey sales mean.

Second, Lin Yang's regular season data may not be very good. Compared with Blake Griffin of the same class, Lin Yang's basic data is indeed different, but how to say it? His team's record is exaggerated. Even if his team has two All-Stars or even superstars, and in the playoffs, he may be the first person to play.

Third, he is very young, and is still less than 20 years old. He has a lot of room for growth. As long as there are no injuries, he will show more and more physical fitness and super skills, plus his learning ability, and he will only become stronger and stronger, and even enter the top five level of the league in rookie contracts.

Therefore, there are not many people who are asking Lin Yang to talk about endorsement contracts. However, when an athlete like Lin Yang talks about the most income of contracts, it is naturally a sneaker contract.

Sports brands have always been the place where NBA stars earn the most in addition to their income. Some stars even earn more than their salary for their sneaker endorsement contracts.

Among these sneaker endorsement contracts, the most famous ones are Jordan's lifelong contract and Nike's 7-year 90 million contract when James was not yet in the league.

Nike is undoubtedly quite generous in this regard, but this does not mean that they will not experience Waterloo. Since Reebok was acquired, Nike and Adidas have basically divided the world in the basketball equipment industry.

Adidas have been quite strong in recent years, winning big-name players one after another, especially Derek Ross. This young player is definitely a delicious bun.

The youngest regular season MVP is definitely a very loud gimmick. And it's not just these, Rose's style of playing is very attractive to fans, with super dazzling trolleys under the rebound and a powerful breakthrough in the style of playing is all things that attract fans.

The best record in the league with 61 wins and 21 losses last year. Although they lost to the Knicks in the Eastern Conference semi-finals, no one can deny that the Bulls still have to be the favorite to win the league in the new season.

So Nike and Adidas are competing against Ross very fiercely.

Unfortunately, the final winner of this competition is Adidas. The contract of 250 million US dollars in 2013 was crazy. When Lin Yang knew this contract, he thought Adidas was crazy. Can Ross still sell his sneakers after playing for 13 years? Although after playing tiebreak in this year's finals, Lin Yang knew that this time and space have been changed a lot, but how to say, Ross' style of play is destined to be a glass man. Even if his original injury does not appear next season, he is not an iron man. He has played a very crazy season in thirteen seasons, which is too difficult for Ross.

Obviously, in Lin Yang's view, Adidas' crazy bet was a big loss, but now, Adidas must seize the market. Jordan, Kobe, James, and several of the best players in the market were all won by Nike, and Adidas used Ross as the main force in the next battlefield.

However, when it comes to Adidas, they were not without big names before. Unfortunately, the two inside players, Garnett and Duncan, are not easy to sell shoes.

Adidas's outside players, such as McGrady and Arenas, were once highly expected to be able to grab the outside core of the sneaker market, and now they are all in trouble with injuries. It is difficult for them to even play, let alone help Adidas sell shoes. Even if they have fans of their feelings, how much can they sell? So in Adidas's view, signing Ross is urgent.

Nike is relatively not so impatient. They do not intend to give Ross a contract as big as Ross. Kobe is still at the peak, so why is there still two years? And more than ten years of popularity in Los Angeles, he still has at least a few years of remaining strong even if he retires.

James is at the peak, and he has formed the Big Three, and is considered to be the beginning of his harvest of honors, and his future will only become greater and greater.

Nike is not in a hurry. Although Ross is excellent, among these young people, there may not be no characters who can play against him. Lin Yang, who has only played for a year, entered the vision of Nike executives.

Is it good to play? Lin Yang's playing is better than him, his breakthrough method is more gorgeous, his ending movements are more beautiful, and his mid-range posture is more beautiful.

Young? I have been a rookie who has not yet entered the NBA to play. In the current league, Lin Yang is the youngest group. There is no way, who made Lin Yang a rookie?

Team record? Although the Bulls were the first in the league last season, in the playoffs, the Bulls were eliminated head-on by the Knicks. How do teams entering the playoffs look at the record? Isn’t it just to see who goes further in the playoffs?

Even Ross has no lead in basic data. Ross is still having a MVP this season. Next season, it’s hard to say who is ahead.

Just now, when Lin Yang was still playing in the Drew League, Nike executives had already contacted Derek Wayne and they wanted to sign Lin Yang.
Chapter completed!
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