When CCTV began to actively prepare for the documentary, Li Mu took two spare days to accompany William and Wendy around Yanjing.

Two days later, the third day after Wendy Gaobai arrived in China, the report on international students at Yan University began. Wendy officially completed the report at Yan University and became an overseas graduate student at Yan University Graduate School.

Since the documentary filming still takes time to prepare, William can only continue to wait in China and wait until the donation is completed before he can leave.

William had long thought that his young and beautiful school beauties girlfriend would not work anymore. She would have to make an hour of phone calls in the hotel every day, and the phone calls went directly to Scotland and told Kate about her heart.

Li Mu deliberately asked Li Ziwei to ask the hotel for William's daily consumption bill. After seeing the unshakable call record every day, he knew that it would be as difficult as if this guy had given up his current relationship.

However, it is difficult to climb the sky, and it is necessary to climb the sky. Anyway, this kid has to wait at least three or five years to get married, and there is still time to dig a hole slowly.

When the donation ceremony and documentary started, Li Mu asked William to rest for two days in the hotel, and he devoted himself to the research and development of the takeaway platform.

Since the mobile Internet era has not yet arrived, Li Mu decided to implement this product plan on the traditional PC Internet product architecture. Wei Lan gave Li Mu enough inspiration at Ziyun Villa. He had figured out the logic and business model of the entire product. The rest was to let technicians develop it.

The takeaway platform is classified as o2o, that is, online to offline. However, in Li Mu's eyes, like Taobao, it is a traditional e-commerce business, but its order operation cycle is much faster than traditional online purchase orders, and the range of goods operation is much smaller than that of traditional online purchase orders.

However, in the final analysis, whether it is Taobao or Ele.me, they are doing online sales and offline delivery of products. Moreover, the nature of Taobao small sellers and hotel merchants is almost the same, so these two business models are of the same origin.

In addition, both business models rely on online payment channels and offline delivery support, so they are very suitable for development together.

Taking into account, Li Mu decided to put this takeaway platform on Taobao. However, in terms of technical support, Fang Xudong, the technical master of Muye Technology, should be the head of the company.

So, Li Muludui called the core layer of Muye Technology's technical team, Taobao, and Taobao logistics, together and held a themed discussion meeting called "Ele.me".

Ele.me is the name of the takeaway platform Li Mu. Although this platform has been exposed in many problems in later generations, Li Mu has to admit that its product name is really good and perfectly matches the core services provided by the product.

It seems that in the Chinese Internet industry, there is a product with excellent naming in every field. The best e-commerce brand name is Taobao, the best o2o brand name is Ele.me, the best taxi service brand name is Didi, and the best travel service brand name is Qunar.

Therefore, Li Mu would take the lead in getting the domain name and brand on Taobao, and now, he naturally would not let go of the brand name "Ele.me".

Before the meeting, no one knew what Li Mu was going to do, and why he named the meeting the "Ele.me" discussion meeting, so everyone was deeply curious when attending the meeting.

After all the people arrived, Li Mu looked at the three core senior executives, Lei, Senior Brother Liu and Fang Xudong, and thought to himself that if Ele.me is ready in the future, this huge product model requires a dedicated professional manager to do its best. But now, Fang Xudong is in charge of the overall technical development of Muye Technology, and Master Lei is fully operating Taobao. Senior Brother Liu is devoted to the construction of his own logistics and warehousing system. It is difficult for him to let any of them be responsible for new business. Therefore, while Ele.me is developing and building the platform and building offline delivery teams, he must find a person in charge who is capable of making Ele.me bigger and stronger.

At the beginning of the meeting, Master Lei held a cup of wolfberry tea and smiled and said to Li Mu: "Mr. Li, you always haven't seen each other for a long time. You will have a meeting with us as soon as you meet. Moreover, the theme of this meeting is also very strange. When Lao Liu and I came here, we were speculating that you must have some new product ideas, but we just can't understand what the new product has to do with the three words Ele.me. I wonder when Mr. Li will solve our doubts?"

Li Mu smiled and said, "Mr. Lei, you are so wise. You can tell at a glance that I want to make a new product."

Master Lei smiled and said, "Mr. Li, if I just asked me to have a meeting with Lao Liu, I might not be able to guess your intention, but if you call Xudong here, your intention would be very obvious! There must be a product to develop before you can call Xudong here to attend the meeting."

Li Mu nodded and exclaimed: "Mr. Lei is really observing and admires it."

Master Lei bowed his hand and said in the less standard Southern Mandarin: "What are the tricks of carving insects? Let's give in! "

Senior Brother Liu sighed: "When will the business hype of you two come to an end? Let's talk about the important things."

Li Mu smiled and said, "It is necessary to brag about business. If you brag me, I brag you. The commercial value of both of us has been sublimated. This is a matter of killing two birds with one stone. We must continue to develop in the future."

After a few jokes, the atmosphere in the conference room was relaxed and pleasant. Li Mu then put away his joke and said seriously: "Today I called everyone here to hold a meeting on Ele.me. The main purpose is to discuss a new product idea with you. The name of this product is Ele.me."

Everyone, look at me, and I see you, but no one can understand what kind of product you will choose a strange name like Ele.me.

Li Mu continued: "First of all, we need to start the discussion from the essence of human nature. I have always believed that human nature is not evil and not good. There are only two roots of human nature, one is greed and the other is laziness. Among them, greed promotes the individual development and progress of people, while laziness promotes the overall development and progress of human society."

Speaking of this, Li Mu said: "I think the only motivation for the trend Homo sapiens to use tools is human laziness. What prompted the two industrial revolutions was the greed of capitalists, and most of the people who invented various tools and products were derived from laziness. Ele.me is a business model born against human laziness."

Everyone was confused and could only look at Li Mu without saying a word, looking forward to his more detailed explanation.

Li Mu paused and continued: "Everyone who is sitting has grown up step by step from the white-collar stage. Think about your white-collar career. Is eating a problem that has always troubled you, such as the time to hurry up in the morning and there is no time to buy breakfast, and at noon, what to eat, where to eat, how far to go, how long to wait. I finally survived a week of workdays. On weekends, you just want to stay at home motionless, but the biggest problem that hinders you stay at home is what to eat in the past two days of the weekend, where to eat, how far to go, how long to wait..."

When Li Mu said this, everyone sitting there nodded repeatedly. Even the executives in this area were facing such problems. Muye Technology and Taobao do not have their own office base in China, so they do not provide employee canteens for the time being. Although the company distributes meal supplements to employees every day, what to eat, where to eat, how far to go, and how long to wait are still problems that bother them.

Li Mu smiled and said, "Every company has no lunch break for noon. It takes a long time for employees to go out to eat and wait for the elevator. Moreover, due to the short time and limited energy, it is impossible to go far to have lunch. It can only be within a radius of about one kilometer of office buildings. When all the people in the buildings are flocking out at 12 o'clock in the afternoon, the extremely concentrated flow of people will fill up all nearby restaurants. Even Shaxian snacks, which are the fastest-turning platforms, have to queue up. These restaurants seem to only do business for more than one hour at noon."

Everyone nodded in agreement. This kind of life is a daily life that we have to experience every working day.

Li Mu continued: "I finally got to order myself, but half of the time has passed, so I can only order the order in a hurry, finish the meal, and finish the meal, so I almost have to go back to work, so I can only check out and leave quickly, and then gather in the huge crowd again."

"When you go back to the office building, you find that the whole office building is crowded in the hall waiting for the elevator during this period. You have to line up at least a few times before you can squeeze into the elevator. Each elevator that goes up is crowded with stimulating food flavors such as leeks, garlic, pepper, etc., and the elevator stops almost layer by layer. This rhythm of stopping and moving makes people who have just had a full meal feel particularly uncomfortable. The ones on the lower floor are fine, and they can choose to climb the stairs, but those on the higher floor can only endure it silently, and there is no other way."

Speaking of this, everyone empathized with each other. They didn't understand why Li Mu, a great man who had just started his business, had such an accurate understanding of the life of white-collar workers in the penis. No one knew that Li Mu had been working silently for more than ten years in Zhongguancun, a place where coders gather.

At this time, Li Mu sighed and said, "It's only one aspect that the difficulty of eating is. In addition, I have consulted some seniors who have worked in Zhongguancun for many years. They told me that sometimes, working in a company for more than two or three years is the most devastating thing, not the positions that never get promoted and the salary that has not increased, but the restaurants around the company! Under normal circumstances, after selecting personal tastes, the restaurants around a company usually have no more than ten restaurants left. Then you have at least 200 working days a year, and you are repeatedly circulating in these ten restaurants."
Chapter completed!