Sennheiser's attitude almost made Li Mu impeccable. Muller showed all his thoughts without reservation. In summary, he said: As long as you are willing to take me to play, I can do whatever you want me.

Li Mu likes this kind of partner who knows the current affairs the most. He can see at a glance what is most beneficial to him, and then successfully get on the bus at all costs. Unlike some smart company leaders, you obviously want to give him a bite of food, but he also wants to tell you what he has to avoid, so he should not show off his face and be arrogant.

However, Li Mu did not immediately make a decision to cooperate with Sennheiser. After all, this time the team went to Germany, not only did they meet Sennheiser, but also Baiya Dynamics. According to business etiquette, they must also talk to both parties before making the next decision.

Therefore, Li Mu's reply to Mueller was that after the team met with Baia Dynamics, he would carefully decide which party to cooperate with.

Muller naturally knew that Li Mu could not make a decision after only talking to him, so he said: "Mr. Li, I believe Sennheiser will not disappoint you. We sincerely look forward to our cooperation with you!"

...

Sennheiser's headquarters is in Hannover, and Baia Dynamics' headquarters is in Heilbronn. The two places are more than 400 kilometers apart. After the team finished the negotiations with Sennheiser, they flew from Hannover to Stuttgart and then took a bus to Baia Dynamics' headquarters in Stuttgart.

Baiyadynamic's senior management also attaches great importance to the cooperation of Makino Technology, but compared with Sennheiser's senior management's attitude of cooperating with Makino Technology at all costs, Baiyadynamic's attitude is a bit rational and calm.

In Li Mu's eyes, he felt that Sennheiser was the most suitable. Sennheiser was like Tang Niu in "God of Cookery". For giant companies like Muye Technology, what they need is a younger brother with this attitude. As for whether such a younger brother will bite one day, it actually does not exist. Muye Technology's size is so large that no younger brother can shake its foundation, but its strength is enough to destroy any younger brother who is against him.

After the team finished the talks with Baia Dynamics, they immediately set off for Hannover and started the second round of negotiations with Sennheiser. This negotiation directly entered the relevant details of the actual operation stage.

Sennheiser plans to take out the prototype of the headphones to cooperate with Makino Technology, which is a flagship product of Sennheiser in the field of flat-head earbuds, 858.

At present, Sennheiser's mid-to-high-end headphone models are mostly over-ear and in-ear. Originally, Sennheiser also wanted to cooperate with Li Mu with a certain product of over-ear or in-ear, but Li Mu still insisted on choosing flat-head earplugs.

The reason why flat-head earbuds are chosen is that this type of earphone is the most comfortable to wear and is also the most accepted headphones for the public.

The ear-over-type earphones have a relatively more fever, but the cost of wearing is also very high. Over time, either a headache or an ear pain, it is even more uncomfortable to wear during hot weather, and it is inconvenient to carry. It is really not suitable for use as a matching headphone with a player. Moreover, until Li Mu was reborn, he had never heard of any music player or mobile phone. The ones that were equipped with ear-over-type earphones were not able to bear the packaging space.

As for in-ear headphones, although the sound quality is better and it will gradually become the mainstream of lightweight headphones, it is not popular enough now. Most headphone users feel a lot of discomfort when using in-ear headphones. The acceptance of this kind of headphones is far less than that of flat-headed headphones, because in the eyes of users, flat-headed headphones are the type of headphones that need to be adapted to, and they are the way headphones have always been.

Apple has been using the earpds in its product line for so many years and has not changed it. There is no reason. Apple must also know that in-ear headphones have better sound quality, but it is clearer that if the earpds are changed to in-ear headphones, it will only please a small number of users, and most users will inevitably reject it. So instead of doing this, it is better to make a headphone that is more acceptable to the whole people.

Sennheiser's sub-flagship flat-head earbuds are priced at around US$0 in most countries and regions in the world, and the price in China will be even higher, which is equivalent to nearly US$80. The overall quality of this earphone is also very accurate. At this price, it is considered by consumers to be the most cost-effective product, and the mid-range market is very recognized.

As for the shipment cost of this headset, Makino Technology and Sennheiser have reached a consensus. Makino Technology's purchase price is US$5, and taxes and logistics are borne by Makino Technology. Under normal circumstances, the ex-factory price of Sennheiser 858 is around US$20. Although the profit has suffered a considerable loss, there is still a certain profit margin. Sennheiser cares more about this profit, but the huge increase in the brand after cooperation with Makino Technology.

Although Li Mu does not know about the 858 headphones, since they have withstood the test of the market, there is no need to worry about the overall performance. However, Li Mu put forward several requirements for the appearance of the headphones.

First, it cannot be black, but high-end white + light gray color combination;

Second, the wire controller should be reduced as much as possible and then reduced. Do not make it into a huge cylinder, but should be designed as a flat body as small as possible;

Third, there must be a simple, refreshing and space-saving packaging box. The packaging box should abandon the blister style adopted by most Sennheiser products. Li Mu’s requirement is to design a flat cube plastic box with transparent front cover, and the left and right earphones and wire controllers should be presented in a transparent plastic cover. The earphone cable is in a hidden form and is around the box.

To put it bluntly, it is completely following the style route of Apple earpds in later generations.

As for LG, Li Mu asked to increase the lg of ang while reducing Sennheiser LG. The main display area of ​​lg is on the back of the headphones and around the plug.

In addition to LG, Li Mu also asked the model of this headset to be named 858-ang. On the one hand, it ensures that consumers know that in addition to the appearance, the headset is the same as the 858. On the other hand, it also requires consumers to see at a glance that this is a joint model between ang and sennheiser.

When talking about specific cooperation matters, Muller made a request to Li Mu through video conference and said: "Mr. Li, I hope you can allow Sennheiser to sell this joint headset separately. If you agree, we will increase its price relative to the ordinary 858 in the terminal market, so that consumers can better understand the actual value of this headset."

Li Mu thought for a moment and nodded in agreement.

There are many ways to let consumers know the actual value of this headset. For example, it is customized in cooperation with Sennheiser and is derived from the 858. However, most users may not understand the 858 and cannot be sure how much difference is this customized headset from the 858 in terms of technology. Instead of this, it is better to let Sennheiser be sold to the public at the same time. If the normal price of 858 is around US$0, the customized version of 858-ang will be sold for US$70. In this way, the actual value of 858-ang will be truly reflected.

In this way, when the headphones of the 858-ang are sold with ang-e2, they can add many packaging selling points to ang-e2 in terms of headphones. For example, Sennheiser's popularity in the headphone field, for example, 858-ang adopts the 858 acoustic design scheme and has also made a brand new appearance design. Moreover, in ang-e2, this headphone has a very high cost-effectiveness, which will quickly improve the cost-effectiveness of the entire ang-e2.

...

When Makino Technology and Sennheiser officially reached a cooperation with 858-ang, news that Makino Technology customized headphones for the new version of ang-e began to spread in the headphone industry.

If this news starts to spread in the Internet circle, it is more likely that Muye Technology's employees will leak it to the outside world. If this news starts to spread in the headphone industry, there is no doubt that the source of the message must be from Sennheiser or Baia Dynamics.

However, Li Mu was not interested in pursuing the news from which of these two companies, because for him, he was not prepared to hide the news at all. It would not harm Muye Technology if it spreads it more widely, and it would make consumers more expectant about ang-e2. What's better is that after such news is spread, it can have a certain impact on the potential users of ipd, which will influence their judgment, and convert some of them into future ang-e2 users.

It's like Samsung has launched a new phone that supports P3 playback, and Sony Ericsson announced that it will soon launch a music phone. This phone not only has a stereo speaker, but also is equipped with Sony's audio decoding technology. The sound quality has been greatly improved compared to other phones. Once potential Samsung users receive such news, the best purchase of Samsung phones will definitely be affected.

If he asks himself in his heart: Should I buy Samsung now, or wait to buy Sony Ericsson with better musicality? This is the success of Sony Ericsson.

If users who have already purchased Samsung phones can sigh in their hearts: Why don’t I wait to buy Sony Ericsson? I really regret it! This is Sony Ericsson’s greater success.

The same is true for Li Mu's sustenance to ang-e2. Li Mu hopes that after combining so many advantages, users who are preparing to buy IPD can temporarily dispel their purchasing ideas, and then decide to wait for ang-e2 to be listed before making a decision; he also hopes that it can make users who have already bought IPD regret it.

The cooperation between Makino Technology and Sennheiser was first spread in the field of headphones, and then spread to the Internet industry. For the headphones industry, the cooperation between Makino Technology and Sennheiser was a bad news for them, but for the Internet industry, it was more like a fresh teaching course. They did not expect that an Internet company like Makino Technology could actively cooperate with hardware companies in the non-IT industry. Although this cooperation has just been reached, from the perspective of Internet people, Makino Technology's move is absolutely exquisite and highly targeted.

Who is Makino Technology targeting this? Anyone with a little brain knows that it must be Apple IPD.
Chapter completed!