Regarding iPo, Li Mu has his own rhythm.

At this stage, the number of users, product influence and revenue capabilities of Makino Technology are growing steadily. No matter what the company evaluates from any aspect, it has nothing to do with the word shortage of money. At this stage, it does not require a large amount of capital to enter to support Makino Technology's full-scale rush in the market. In other words, in the industry that Makino Technology is involved, there is no real opponent in the world.

The so-called real ability to fight is not to command a small army to fight two guerrilla wars, but to be on the same level, with both sides deploying troops and then fighting a battle where the winner is the king.

Therefore, Li Mu had to push the pace of iPo backwards, at least to yytunes to seize all the non-Apple users of itunes, to push mango-me to completely replace iPod, intercept Apple's cash flow, and then put their entire company in the quagmire of losses and losses.

If the ipod fails and itunes sinks into the ocean, all Apple's product lines will fall into anemia. No matter how great the potential their products have in the future, they must die if they cannot survive the present.

In fact, when Apple was launched on yytunes and received high praise in front of users, it immediately felt the direct threat from Makino Technology.

The first thing that was affected was the stock price. In the last two trading days of this week, Apple's stock price fell from $8.68 to $7.36, and the decline in the two trading days reached 15%, which was a huge blow to Apple, as well as the capital and investors behind Apple.

The valuation of $7.36 is close to Apple's stock price a month ago. In the past month, it was precisely because of the gratifying growth of itunes-store's business that Apple's stock price has grown significantly, from $7.3 to $8.68, an increase of 20%. However, after a month of hard work, it has fallen back to its original shape in two days.

What's even more terrifying is that no one knows what kind of news will bring this weekend, Makino Technology and Yytunes. If news that is unfavorable to itunes continues to be revealed, Apple's stock price will fall sharply on the next Monday trading day.

And just this weekend, the team sent by Makino Technology to Germany had already begun interviewing Sennheiser and Baia Dynamics, two companies.

The global headphone market is actually not large in overall scale, and it only has a market of billions of dollars. A considerable number of them are not professional headphone manufacturers. This is because many users have not developed the consumption habit of purchasing headphones separately. Moreover, the music player products they purchase have original matching parts from major manufacturers. For example, Sony Alkman has a large sales volume, but most of the Alkman users use Sony headphones when purchasing Alkman. In this case, there are very few users who will buy another headphone.

After the majority of the market was occupied by headphones, the remaining small part of the free market was extremely fierce, which was completely out of a state of too many wolves and less meat. Therefore, whether it is Sennheiser or Baia Dynamics, although it is very famous in the circle of headphone enthusiasts, the actual company size can only be considered a medium-sized enterprise or even a small and medium-sized enterprise in the international market. Therefore, when facing giant companies like Makino Technology, they all have great expectations for possible cooperation.

After meeting Sennheiser's headquarters in Hannover, Germany, Makino Technology's team met with Sennheiser's senior management, they first explained the cooperation intentions and detailed needs of Makino Technology to the senior management team of Sennheiser, and then told them that if they can accept the cooperation conditions of Makino Technology, then Li Mu, chairman of Makino Technology, will communicate directly with them through video conferences.

As soon as they heard that Li Mu was directly involved in this matter, Sennheiser's senior management attached more importance to the negotiation. Although Makino Technology has not yet put forward the conditions, in their hearts, they have made the decision to accept it no matter what, and hold Makino Technology's thighs tightly.

The team leader of Makino Technology mentioned five cooperation intentions to Sennheiser's senior management:

First, the two parties develop a joint headset, and the market price range corresponding to the overall quality of the headset should be around US$60-70;

Second, Makino Technology does not have the strength and technical accumulation of acoustic hardware research, so the research and development work of the joint headphones developed this time will be independently completed by Sennheiser, and Makino Technology will only give certain opinions;

Third, the appearance design was completed by Sennheiser and Makino Technology;

Fourth, although it is a joint model developed by cooperation, the product is not sold in cooperation, but is sold in bundled by Makino Technology with mango-me2. Therefore, the cooperation model between Makino Technology and Sennheiser adopts a pricing and procurement method. I hope Sennheiser can minimize the shipment price. On the basis of ensuring quality, the shipment price should be controlled at around US$15-20;

Fifth, Muye Technology attaches great importance to mango-me2. At that time, not only will yy and yy.com go all out to promote it, but yytunes will also cooperate with it in depth. Therefore, the sales and exposure of mango-me2 are absolutely guaranteed. If Sennheiser agrees to the first four points, Muye Technology will definitely give Sennheiser huge returns in terms of overall shipment volume and brand awareness.

After listening to the ceo Mueller of Sennheiser, he made a statement on the spot without any hesitation: "Gentlemen, Sennheiser is very willing to cooperate in depth with Makino Technology and fully accept your cooperation requirements. And I believe that with Sennheiser's strength, he is definitely the best partner candidate for Makino Technology, no one."

In Mueller's mind, Muye Technology's intention to cooperate this time is simply a big pie falling from the sky for Sennheiser. Not to mention anything else, just Maye Technology's brand popularity will bring a huge increase in Sennheiser's brand value, not to mention how much sales mango-me2 will bring to Sennheiser.

Although Sennheiser's direct profit margin may be squeezed out in this cooperation, overall, it is definitely beneficial without any harm.

At this time, the leader of the team leader of Makino Technology smiled and said, "Mr. Muller, we naturally trust Sennheiser's strength, but we still need to communicate further on some details."

Mueller nodded and said, "No matter what the problem is, please tell me it. We will do our best to solve it to promote cooperation between us."

"Then we will talk to you directly through video conferences, our chairman and Mr. Li Mu of the board of directors and ceo."

Muller hurriedly said: "It's so honorable to be able to video conference with Mr. Li Mu!"

After the notebook connects the projector and audio in the conference room, the leader of Muye Technology connected Li Mu's work yy. After the video was connected, he said to Li Mu who was sitting in Muye Technology's office: "Mr. Li, Mr. Sennheiser's ceo Muller has initially accepted our cooperation intention. For the specific details in the future, do you want to communicate with Mr. Muller in person?"

Li Mu nodded: "I'll talk to him about the follow-up matters."

The leader of Muye Technology turned the computer in a direction and looked at Mueller and Sennheiser's other leaders so that Li Mu could see them through the cameras that came with his laptop.

Muller saw Li Mu on the screen and immediately greeted him enthusiastically in English: "Hello, Mr. Li Mu, I have admired you for a long time, and I am honored to be able to video call with you!"

Li Mu smiled slightly and said in English: "Hello Mr. Muller, I'm glad to know you."

Mueller said nervously: "Mr. Li Mu, we have heard your employees introduce the cooperation intentions of Makino Technology. What I want to say is that Sennheiser is looking forward to the cooperation with you and Makino Technology, and he also hopes to implement this cooperation as soon as possible. He also hopes that Sennheiser can provide the best help for the global release of mango-me2!"

Li Mu smiled and said, "I still have some more detailed questions about this cooperation and I want to make sure of it with Mr. Muller."

Mueller hurriedly said, "Please say it."

Li Mu said: "That's right, our products are expected to be launched in the next one to two months, so if we cooperate, our time is still very tight. First, we need both of us to start the design as soon as possible, complete the plan, and then enter the production stage. At the same time, we need Sennheiser to deliver at least one million customized headphones to Makino Technology within the next month, and continue to deliver three million to Makino Technology within the next month."

Mueller thought for a while and said, "This is mainly about the two aspects of design and production. In terms of design, we can start the appearance design as soon as possible. We have very rich experience in this regard, and there are many reserved design plans. At that time, you and Makino Technology can review and select them. If it goes well, I believe it will be implemented within a week;

In addition to the appearance design, there is also the industrial design of the headphones themselves. I think we can directly take out the headphones that are currently selling the best and most recognized by the market at the price of 60-70 US dollars, and still use the industrial configuration solution of this headphone, so that the sound quality is the most guaranteed. In addition, we can also cooperate with Makino Technology to directly tell consumers when promoting the public that this joint headphone is the same as our headphones that are currently selling for 60 US dollars and have the best sales. This uses exactly the same hardware. On the one hand, it saves design time, guarantees the sound quality of the headphones on the other hand, and enhances consumer recognition."

When Li Mu heard this, he nodded immediately and said, "Mr. Mueller, this solution is very good. If we determine cooperation, Muye Technology will also issue a similar announcement to the outside world. We both sides will issue an announcement to confirm it, and the credibility will be higher."

Mueller said excitedly: "If you agree with this plan, it would be better."

Li Mu asked him again: "This solution can be used in design, but what about production?"

Mueller hurriedly said: "There is no problem with production. Like many other companies, our headphone products are developed independently and then handed over to Japan's Fengda OEM. However, we only handed over the mid- and low-end products to Fengda OEM. The mid- and high-end products and flagship products are produced locally in Germany. The headphones you mentioned are already within the mid-to-high-end category, so they will be produced directly in Germany;
Chapter completed!