Due to the great promotion of online and offline, "The Girl We Chased Together in Those Years" has attracted a lot of attention in a short period of time. Li Mu decided to release 30 previews in Yanjing City two days before the movie was released, that is, on December 5, and the previews will be arranged in his own theaters.

Li Mu's Muye Cinema has a total of 14 theaters of varying sizes in Beijing, all named after the "Makino International Cinema", with 65 screening halls and 12,590 seats, which is considered to be one-third of the Yanjing Cinema.

This time, Li Mu will put 30 trials in five larger theaters, and the five theaters will be screened simultaneously. Starting at 10 o'clock in the morning, there will be a total of six screenings.

The tickets for these 30 previews are completely free, but tickets are not given through any offline channels. Online tickets are only distributed simultaneously on Taobao and yy through the Muying Ticketing System. As for the simple rules of collection, yy and Taobao users will receive tickets for the tickets in advance. As long as the user clicks to follow the movie news of this movie, he will have the chance to get tickets for the preview.

At 10:00 a.m. on December 3, yy and Taobao simultaneously popped up a push, announcing the preview ticket for the "Girls We Chased Together in Those Years" to be released on both platforms. Since the previews are all in Yanjing, the preview ticket for the preview ticket is only sent to users who log in to Yanjing IP.

At present, yy has about five million registered users in Yanjing and about three million on Taobao. The overlap ratio is very high. Basically more than 90% of Taobao users are yy users. In this case, the push only for Yanjing users also covers at least five million people, so the local delivery effect in Yanjing is still very strong.

A pop-up window was released at 10 am. By 3:00 pm and in five hours, more than one million people had already lit up the "I want to see" sign on the "Girls We Chased Together in Those Years". According to Muye's Impression regulations, as long as users in Yanjing light up this sign, they naturally have the opportunity to participate in the lottery ticket.

At 10:00 a.m. on December 4, yy and Taobao added up to a total of 1.7 million users with the "I Want to See" logo.

At the same time, the two platforms used the logic of the computer to extract the final ownership of 6,000 preview tickets. The moment the results of the ownership were revealed, the Muying ticketing system officially appeared in the public's vision.

yy and Taobao issued a special prize redemption method to winning users drawn by their respective platforms.

The original template for the official explanation is: "Dear user, congratulations on getting a movie ticket for the preview of "The Girls We Chased Together in Those Years". Your ticket information is: Yanjing Animal Husbandry International Cinema (xx store) at the afternoon of December 5th, xx row xx number, and the ticket redemption code is: xxxxxxxx. Please go to the theater in advance to redeem paper movie tickets through the self-service ticket pickup machine!"

This time, not only the lucky audience is curious, but also those insiders who have been paying attention to Makino's image are also curious.

Makino Yingxiang has been attracting much attention in the film and television industry since entering the industry. The main reason is that everyone knows that Makino Yingxiang is Li Mu's company, and Li Mu is a great man who does whatever he wants. Therefore, everyone pays close attention to Makino Yingxiang, pays attention to which actors and directors it signed, and which movies it invests in, and more importantly, what innovative products it has.

Therefore, this self-service ticket pickup machine suddenly became the object of research in the entire film and television industry.

Redeem the prize with redemption code, which is understandable. After all, both parties need to have a unified voucher so that the ticket can be given to the user. However, everyone has done it manually. Why does Makino Image use a "self-service ticket pickup machine"?

Although industry insiders do not understand what a self-service ticket pickup machine is, it is still easy to understand the literal meaning through these five words.

First of all, this thing is called a ticket machine, which means it is a machine, a machine specially used to get tickets.

Secondly, this thing is called self-service, which means that users only need to operate it themselves to get movie tickets.

Based on these two analysis, industry insiders immediately felt surprised that Makino Yingxiang should have developed a set of ticket vending machines for cinemas.

No one expected that Li Mu had developed a complete solution that could choose seats online, buy tickets, and then take offline tickets to watch movies. They just felt that Li Mu should have developed a machine that can directly sell movie tickets for his own theater in the theater, but how practical is this thing? Even if its experience is very good, wouldn’t it be enough to replace the ticket sellers in the theater? Moreover, many places are definitely not as useful as ticket sellers. Just paying, it may be very troublesome to find change.

Some big names in the film and television industry sneer at Li Mu's new way of playing, thinking that Li Mu is very good at doing the Internet, but he still lacks experience in film and television and theater chains and has too many ideas. The transaction of theater chains is not easy to do. Li Mu bought such two theater chains and spent a lot of money to redecorate them. With such a large cost, he doesn't know when it will take to make a return.

In fact, for the current film and television industry, even if you have money to do film and television, try not to do theaters. The entire film and television industry is currently in a downturn, and the worst of these is theaters. Now everyone is hard-working now, hoping that one day the industry will recover or the government will vigorously rectify piracy, so that the clouds can be clear and the moon will be bright. Before this, no one will invest in the theater field. The main reason why Li Mu's two theaters were able to receive his pocket is actually because of this.

Li Mu entered the theater at this time, and not only spent a lot of money, but also had a self-service ticket pickup machine. This is even more ridiculous for industry insiders. The biggest problem in the theater industry is that most users are still unwilling to spend money to watch movies in the cinema. What is the practical use of setting up a self-service ticket pickup machine at this time? It is nothing more than sensationalism.

Although industry insiders think that Makino Yingxiang's "self-service ticket pickup machine" will become a laughing stock in the industry, on December 5th, many companies in the industry have sent people to major theaters of Makino Yingxiang to investigate on the spot what the hell is Makino Technology's self-service ticket pickup machine.

Starting from 9:30 in the morning, the audience who received the first preview ticket at 10 o'clock began to enter the venue one after another. They were also confused at this time. Everyone recorded their eight-digit redemption codes with their mobile phones or notes, but they had no idea how to redeem them.

Fortunately, the theater has a special staff guide. As soon as they entered the theater and expressed their purpose, the staff immediately guided them to the self-service ticket pickup machine to guide them how to enter the redemption code to redeem and print paper movie tickets.

The self-service ticket pickup machine designed and developed by Makino Technology still looks particularly technological. It has a full-black glass mirror, embedded LCD screen, and an excellent visual experience. The most amazing thing is the printing of paper tickets. The quality of the printed ticket paper is also extraordinary and looks very interesting.

Wang Kai, 28, is an executive of another large theater in Yanjing. He came here today to figure out what the hell is the "self-service ticket pick-up machine" of Muye Ying. After all, he is a colleague. They are also very concerned about Li Mu's actions, for fear that Li Mu really will create something amazing and reshuffle the entire industry.

Wang Kai sneaked into the Sanyuanqiao Store of Makino International Cinema at 9:30. He wandered around the hall for a long time and saw many winning users successfully picking up tickets. He was also very curious and wondered whether this machine could achieve self-service ticket sales. If so, how to operate it?

Taking advantage of the lack of people, Wang Kai came to one of the ticket pickup machines and operated it carefully for a long time, but found that the thing was designed so high-end that it only had the function of collecting tickets.

"What plane is used for? Makino Imaging specially designed such a machine to get tickets? If you can't even buy tickets, what's the point? Is it just used to draw lottery for users online and send redemption codes?"

Just when Wang Kai felt confused, a staff member came to him and asked politely: "Sir, do you have anything to help?"

"Oh," Wang Kai hurriedly asked her: "I want to buy a movie ticket, how should I do it? I watched it for a long time, but I didn't understand it."

The staff said politely: "Sorry, our cinema is not open yet. We will have to wait until 9:30 am on the 7th."

Wang Kai pretended to be puzzled: "Then I saw that someone came here just now and then the movie ticket was released after a few clicks. What's going on?"

The staff explained: "Those are lucky viewers who have obtained tickets for our preview movies online. If they have the redemption code, they can get tickets for movies on this machine by entering the redemption code."

Wang Kai said in surprise: "A machine of this big one is only used for this? I thought it could sell tickets by itself!"

"Sorry, our machines can only be used as ticket pickup."

Wang Kai felt contemptuous and nodded helplessly: "Okay, then I'll come over after you open the business."

After saying that, Wang Kai walked out of the theater and immediately called his boss after leaving the door.

As soon as the phone was connected, the other side asked: "How is the investigation?"

"It's almost done." Wang Kai smiled and said, "Makino Yingxiang is really idle. He has got four ticket pickup machines there. In fact, it is just for the winning users to redeem paper tickets. I have never seen such a useless hardware device. I'm just thinking about it!"

Not only Wang Kai is particularly despised by Muye Yingxiang's self-service ticket pickup machine, but the people who came out of the industry to inquire about the situation were also relieved like him. At the same time, he is full of contempt for Muye Yingxiang's non-mainstream practices. In their opinion, this self-service ticket pickup machine is simply a waste. It cannot self-service tickets, so users can only buy tickets at the ticket window of the cinema. So what use is this thing? People who design this thing must be terrified, right?

...
Chapter completed!