The so-called branch is to imitate the headquarters standard and set up a small but fully functional department.

It may seem dispensable to outsiders, but only the general managers of major subsidiaries with in-depth knowledge know the overall importance of this division.

Apart from anything else, market research alone requires an independent branch.

The market trends in each region are completely different. A certain brand may be particularly popular in Chongqing, but make no progress in Guizhou. Or an off-road vehicle that can travel through mountains and ridges will sell well in places with rugged roads, but it may not make any progress in Guizhou.

In a big city with flat terrain, it is far inferior to a car that focuses on comfort and performance.

This requires investigation and research by the marketing department.

Therefore, the marketing department located at the Chongqing headquarters, no matter how powerful its functions, must focus on the local market, and market research in other provinces is insufficient.

There are too many other areas related to the marketing department. Event planning, product replacement, capital investment, personnel adjustment, and after-sales warranty are all closely related to it.

These things cover all aspects needed for the good development of a standard 4S store.

Only by setting up branches in each major province, conducting separate investigations and research, and launching special marketing plans can these needs be met.

Correspondingly, the financial system and personnel system must also be independent, otherwise they will all be brought together at the headquarters, which will be a project that consumes manpower and huge material resources.

Hengcheng Group has only been established for less than a year, and pressure from these aspects has been overwhelming.

It is precisely for this reason that in order to alleviate these pressures, it is imperative to establish a branch!

Although the sparrow is small, it needs a branch with all the five internal organs, which is the next development plan of Hengcheng Group.

Mao Xiaole knew the key, and naturally knew that what Long Qiankun said was not false.

Looking at the big picture and looking at the small parts, for Mao Xiaole, the issue that is closely related to her is not the development direction of the group, but the person in charge of this branch.

If she can establish a good relationship with the person in charge of the branch, or even become the person in charge of the branch, it will be the most important thing in her career development journey.

only

Mao Xiaole shook his head. With his own abilities, it was extremely difficult to be the general manager of a 4S store at this age.

This step can only be achieved after Lu Heng guided him step by step and gained sufficient experience and training. There was also Lu Heng's strong support against all objections.

With my current resume and abilities, it is still a bit difficult to become the person in charge of the branch.

Sighing, Mao Xiaole also put aside Long Qiankun's previous words of support. What he was thinking in his mind was that he might be building a good relationship with the person in charge of the branch at that time.

As long as the other party can give Hengcheng Group some convenience when it first steps into the Hengcheng Chery 4S store in Guizhou, that will be the biggest gain.

The same situation as Mao Xiaole is happening in other places.

Hengcheng Group was established in March this year and listed in April. The next big moves are not many, but definitely a lot.

It successively acquired several ancillary product companies closely related to the automobile sales market.

We represent more car brands, expand 4S stores in other places, and expand our territory to the whole country, not just in Chongqing.

Entering the second-hand car field, hoarding second-hand cars, and even secretly developing a second-hand car website, hoping to enter the Internet industry.

There are so many actions, and for a group company that has just been established, it is really moving forward with the pace of a giant.

Even after careful market value evaluation, the results obtained are jaw-dropping.

Hengcheng Group has a complete structure, an initial industrial chain, reasonable personnel composition, and a single debt. It only has bank debts, which are not large. It has the ability to repay easily, without any financing, and its equity is intact. Everything is

So prosperous.

And based on the huge profits it generates every year, its most basic and preliminary market value is at least over one billion!

In other words, if Lu Heng packages and sells the entire Hengcheng Group, he can easily obtain a wealth that ordinary people can spend several lifetimes on, one billion!

That is to say, Lu Heng did not take the initiative to do this assessment, otherwise he would probably be frightened by the result.

A year ago, he made a preliminary assessment based on his own experience that Hengcheng's several 4S stores combined could only barely break the 100 million threshold.

But one year later, Hengcheng Group was established, resources were integrated, development accelerated, and the market value increased tenfold. I have to say how important it is to have a centrally adjusted group headquarters.

Perhaps that's why, subconsciously, even though he knew that Ele.me was worth billions in the future, Lu Heng didn't pay much attention to it and easily lost a large share of his shares to his roommate who started a business together.

Because his focus is still on the industrial company he built with his own hands. Compared with Ele.me, which is only worth one or two million now, Hengcheng Group is already a real behemoth.

It cannot be said that he is smart or stupid, it is just a person's subconscious mind that makes him make a choice. No one is perfect, not to mention that there is still a trace of emotion in it.

Zhao Jing sat in the most conspicuous place at the front of the conference room. As for the center position, it usually belonged to Lu Heng. Secondly, he needed to use the projector today. In order not to block everyone, he naturally would not sit there.

A woman with a cold temperament, rigidly dressed, but beautiful appearance was holding a baton and standing in front of the projection screen, explaining the next development plan of Hengcheng Group to many group executives in the conference room.

"China has a total of thirty-five provincial-level administrative regions, including several special administrative regions, municipalities, and ethnic autonomous regions. According to administrative divisions, they are divided into six major regions. North China, Northeast China, East China, Central South, and Southwest

, northwest. Now our Hengcheng Group is located in Chongqing, one of the five provinces in the southwest, and our development has spread to another province, Guizhou. As everyone knows, our goal is definitely not one or two provinces and cities, but to spread across the country.

"

Everyone in the conference room nodded slightly and agreed with the woman's statement.

Zhao Jing nodded his head heavily, cast an encouraging look at the woman, and motioned for her to continue speaking.

The cold woman let out a breath, standing in front of all the senior management of the group for the first time. It was impossible not to be nervous, but under the encouraging eyes of the president, she relaxed a lot.

After slowing down, the woman continued without delay: "You can't become fat by eating one bite, and with our strength, we can't spread the country at once. Therefore, under the command of President Zhao, Chief Operating Officer Zhao, and Director Lu, we have determined the next step.

The development route. That is to carry out thorough situation setting in the other four provinces except Tibet. Chongqing Municipality, Sichuan Province, Guizhou Province, and Yunnan Province will all have our 4S stores, and automobile accessories will add value.

The product business also needs to be carried out together.”

Zhao Jing smiled slightly and signaled the cold woman to pause, then he turned his head and looked at everyone.

"Assistant Lu Ran made it very clear! This is also the most important reason why I strongly request to set up branches in four provinces. Only by laying the most solid and stable foundation in the four provinces close to the mainland can we have the ability to serve the whole country.

.”
Chapter completed!