Chapter 1413 GAC's fangs
Thin smoke curled up, and the choking smell of tobacco filled the rigorous office.
Lu Heng, who had not smoked for a long time, was holding a cigarette between his fingers and looking solemnly at the old man opposite who was almost sixty years old.
"Xu, there are many people in the 4S shop industry, but those who can reach the level like you are rare!"
Zhang Guyou had a smile on his face and spoke unhurriedly.
"The reason is very simple. This industry seems to be developing smoothly, but in fact it is extremely risky. As long as the sales team and after-sales team cannot keep up, profitability will be a big problem. And the management team is a point that cannot be ignored. In addition,
, few people can choose to expand even when they see meager profits.”
"I once sent someone to get to know you in depth. It can be said that your ambitions have been very big from the beginning! The industrial chain is reasonably distributed and extremely extensive. When you see a little profit, you will not be satisfied like a traditional businessman, but
Invest in the next round of store construction.”
Lu Heng listened quietly. Even if some old-school businessmen liked to go round and round, he didn't have any impatience.
But that's all. He would never really take this kind of boasting into his heart.
He was waiting for Zhang Guyou to reveal his final purpose.
Perhaps realizing that the young man in front of him was as patient as himself, Zhang Guyou paused and decided not to beat around the bush.
"During my investigation, I discovered a surprising fact. That is, the huge Hengcheng Group actually has no shareholders or investors other than you!"
Zhang Wanyou stared at Lu Heng, "This surprises me. Do you know, Lu Heng?"
Lu Heng said calmly: "Perhaps it's because powerful investors look down on my petty troubles!"
The old man shook his head slowly, "If Hengcheng Group is considered a small operation, then what are we car manufacturers that rely on agents? This is not the case. During my investigation, I found that in the past few years, more than three
Venture capital has expressed its intention to invest in Hengcheng. Some even offered a sky-high price of over one billion to invest in Hengcheng, but in the end, you were flatly rejected!"
"Lu Heng, can you tell me, what is the reason for your refusal? The possessiveness of young people? Or are you afraid that the impact of capital will make you lose your power?"
Lu Heng frowned slightly and did not immediately answer Zhang Guyou's question.
He was surprised that the other party actually investigated him so deeply.
Yes, last year, there was indeed a major investment bank that wanted to invest in Hengcheng. The so-called sky-high price of one billion was not based on nothing.
But just at the contact stage, he was rejected by Lu Heng.
This matter is not a secret, but it has hardly been reported in the news. I didn't expect that the other party could find out.
Seeing Lu Heng's silence, Zhang Wenyou frowned and continued: "The benefits of financing for unlisted companies are obvious. The influx of funds will be of great help to automobile retailers that mainly focus on store construction!
In addition, financing is not only financing, but also financing sources.
The intervention of good investors can help the company integrate various resources and provide good support and suggestions for the company's subsequent development direction.
At the same time, it can also provide help in corporate governance, including designing structure, introducing professional talents, etc. Moreover, if it can obtain investment from well-known investment institutions, it will also help the company increase its visibility."
Lu Heng raised his hand and interrupted him: "I understand what you said very well."
"Then why do you reject other people's investments one after another?"
After shaking off the ashes, Lu Heng raised his eyes and looked directly at the other person.
"Instead of asking me these questions, Chairman, you might as well tell me your purpose! I don't believe that you are just curious about these questions today."
Zhang Wanyou grinned, this junior seems to be really difficult to deal with!
He smiled calmly and said, "Okay, I won't mince words. I have introduced you to a number of high-level people within the GAC Group in the past few days. I believe you know very well that I attach great importance to you."
Lu Heng thought silently in his heart, maybe he pays more attention to the Hengcheng Group behind him!
"I can represent the entire GAC Group. Therefore, what I am talking to you about today is the biggest cooperation between the two major groups of GAC and Hengcheng. Our group has come up with a sum of funds in exchange for some shares in Hengcheng and a closer relationship.
Partnership!”
As soon as Lu Heng closed his eyes, the previous anxiety was gone.
In the end, his ultimate goal was revealed, and he wanted to get involved in Hengcheng's water?
The so-called small shares cannot be understood literally in the face of such a powerful state-owned enterprise!
Seeing Lu Heng deep in thought, the corners of Zhang Guyou's mouth curled up slightly.
Through the investigation, he learned a lot. It has to be said that this young man is really talented. It is not a fluke that he won the New Talent Award issued by CCTV.
But he is very confident that when he speaks on behalf of GAC Group, few people in this industry can refuse him!
Lu Heng opened his eyes and suddenly smiled.
"GAC wants to invest in Hengcheng. Actually, I don't think it's non-negotiable. But as you said, financing is not just financing, but also resources. So you just put out funds and nothing else?
"
Zhang Wanyou waved his hands, "Of course there are other things. For example, the car brands under our group not only give you agency rights, but also the rights to open direct stores! As someone who made a fortune in car retail, you should know it very well.
, the difference between agency and direct sales.”
"anything else?"
"I won't talk about the priority supply of new brands. This condition is too cheap. We can also provide Hengcheng with the best talent training plan, such as management training, after-sales team research, etc. This is more convenient than building your own car behind closed doors.
, and also more high-end!”
"Is it that simple? Nothing more?"
Zhang Visitor's brows wrinkled unconsciously, and the smile at the corner of his mouth gradually faded.
He found that this boy seemed to be constantly pushing his own bottom line, but the other party made no promises.
He put away his disdainful thoughts and began to treat it seriously: "Of course there are many benefits, and you can think of some things yourself. For example, the improvement of the brand influence of Hengcheng 4S store, such as the convenience in banking, and even at the government level
of attention, etc. But these things can only be obtained by you after we join Hengcheng."
Lu Heng nodded. He knew these truths very well, and even felt that the other party said more than he thought.
But that's all.
Zhang Visitor suddenly said: "Then what do you mean? I have said everything I can briefly explain. More detailed things must be brought to the negotiation table. You might as well give me a confirmation first!"
Lu Hengchu put out his cigarette butt and clapped his hands.
Chapter completed!