Chapter 1412 soft nails
Lu Heng hummed, he really had to go to Jumei Youpin.
He still remembers the gambling agreement signed by the Jumei Youpin entrepreneurial team and him last year. Now that one year has passed, it is time to fulfill the promise.
The plane arrived at noon. As soon as Lu Heng got off the car, he went straight to the headquarters of GAC Group, where a team sent by Hengcheng was waiting for him.
When Lu Heng arrived at GAC Group, he was greeted not only by his own team, but also by a group of senior leaders led by Zhang Guyou.
Although the welcome ceremony was not grand, it was obvious that Zhang Guyou attached great importance to Lu Heng.
Among this group of senior executives, there are not only group personnel, but also managers from Guangzhou Automobile Honda, Toyota, Zhonglong Investment and Guangzhou Automobile Gas Research Institute!
After a brief introduction, Lu Heng followed them into the GAC Group.
Next, there will be a two-day visit and exchange activity.
First, it was a one-day trip to the workshops of several automobile brands under the GAC Group, and then a one-day trip to the GAC Automotive Research Institute.
On the last day, Zhang Guyou came forward in person and took Lu Heng and his party to the production workshop of GAC Trumpchi.
Wearing strict work clothes, Lu Heng and Zhang Guyou walked in the workshop. As far as they could see, they saw a standard automobile production line.
The robotic arm continuously clamps the raw materials up and down for final assembly and welding.
Workers wearing blue overalls are carrying out their work in an orderly manner.
As he walked forward, Lu Heng saw Trumpchi's latest vehicle that had been finally painted, and the staff around him introduced it carefully.
"Trumpchi is an independent product created by GAC Group with great efforts, and it is positioned in the mid-to-high-end segment! Among domestic independent brands, most of them are cheap and high-configuration as their selling points, and there are very few mid-to-high-end models. It has to be said,
This is the lack of confidence of our domestic brands, which prevents us from attacking the market of joint venture brands!”
"We are different. We have positioned ourselves in the mid-to-high end from the beginning. The GAC Trumpchi ga5 we are seeing now was launched at the end of last year. At the same time, it became the first senior partner of the 16th Guangzhou Asian Games and became the official official of the Asian Games as soon as it came out.
Designated reception vehicle.”
"Relatively speaking, the price is more than 100,000 yuan for a general joint venture model, which is relatively close to the people and not too high. This price is mainly to pave the way for our next few models."
Lu Heng listened quietly, sometimes nodding, sometimes frowning.
Zhang Guyou followed him, smiling all the time. Even when he saw Lu Heng frowning, he had no mood swings.
When the visit to Trumpchi's workshop was over, Zhang Guyou smiled slightly at Lu Heng.
"Director Lu, I remember that your company has signed agency contracts with us for several brands. Now our independently developed GAC Trumpchi has also started to be sold. How about we cooperate again?"
Lu Heng looked at him with his hands behind his back.
Sure enough, the discussion between himself and Zhao Jing and others was similar to the one he had with Zhao Jing and others before coming.
The purpose of the other party's invitation was to pave the way for the Trumpchi brand.
Lu Heng has sent people to investigate in the past two months. Trumpchi Automobile has indeed been launched, but the sales volume is really not good.
The quality of the car is actually pretty good, but it is the first product after all and has many problems.
The pricing is on the high side, the fuel economy is poor, and the most important thing is that there are too few 4S stores nationwide!
Potential customers in some cities cannot find a place to buy a car, let alone after-sales service such as repairs and maintenance after purchasing the car.
In fact, this is not just a problem for the Trumpchi brand.
Most domestic brands will encounter this problem at the beginning.
There are only one or two single products, and subsequent research and development cannot keep up. There are too few 4S stores, and potential customers have insufficient choices.
The other party came to find me specifically, and the purpose was self-evident.
Hengcheng Group has the broadest sales channels in this industry, and its strength is strong enough!
“Cooperation is naturally possible!”
Lu Heng said this first to stabilize the other party. After all, GAC Group is also one of the top automobile manufacturers in the country, and its cooperative relationship with Hengcheng is very close.
But then, Lu Heng raised a question, or a condition!
"But the Trumpchi brand is not as good as your group's Toyota and Honda series. The products are single, and currently there is only the ga5 car. Our company cannot just build a 4S store just for the Trumpchi brand!"
Zhang Wanyou laughed and said, "Isn't this the case for car brands in their initial stages? Moreover, our research and development plan has been completed. Several new models will be launched quickly in the future, which will definitely fill the gap in product quantity."
"Quick? How fast? A store must have at least three cars to fill it, plus two more for GA5. According to your research and development speed, it will take at least one or two years!" Lu Heng shook his head and said, "One or two years.
Time, if I open a store, let alone the cost, I can’t even break even.”
Zhang Wanyou's smile gradually faded, "When the number of our products increases, maybe by then we will not lack interested agents."
“But you need powerful agents like us even more!”
Lu Heng's words were full of confidence and undoubted.
Zhang Guyou's face was solemn, and what Lu Heng said was not unreasonable.
Everyone can see that Hengcheng Group is developing faster and faster now.
Although there were only two to three hundred 4S stores and more than 2,000 channel dealers last year, with increased investment in store construction, who knows whether it will double this year!
No car manufacturer would offer an agency of this level out of its doors.
Ouyang Fang and others followed Lu Heng. They couldn't help but feel proud when they saw that Lu Heng was neither humble nor overbearing, and even vaguely strong.
Once upon a time, agents were like grandsons in front of manufacturers, and they had to be served with kind words.
Few people can bargain with each other.
But Hengcheng Group is different. It is so large that no manufacturer dares to ignore it. Faced with the conditions proposed by Hengcheng, they can all discuss them with an equal attitude.
Lu Heng took a breath, looked at the other person, and his tone was slightly relaxed.
"However, in view of our good cooperation with GAC Group in the past, we are also willing to contact Trumpchi as a new brand. But let me talk, I guess the effect will not be very good."
Zhang Guyou was surprised and said: "What do you mean?"
Lu Heng smiled and said: "Regarding agency matters, our company's CEO Zhao Jing and the marketing department are basically in charge. If you ask me to talk, it will be difficult for me to give an accurate answer."
Zhang Wanyou breathed a sigh of relief, as long as he didn't refuse directly.
"If I had known this, I should have added the name of Mr. Zhao of your company to the list for this event."
Lu Heng shrugged, "That's probably it. But I still have to remind you that with the current scale of Trumpchi's products, if our group wants to build a 4S store, the costs and benefits will be too disproportionate. If you can't come up with good conditions,
Come on, I believe it will be difficult for Zhao Jing to give you a good cooperation plan!"
If Zhao Jing heard what Lu Heng said, he would probably applaud him.
No conditions were agreed, but a few words reversed the status of subject and object, giving Hengcheng a slight advantage in the subsequent cooperation negotiations.
Zhang Guyou thought about it and felt that this was true.
Of course, Lu Heng was given a soft thumb here, and this topic could no longer proceed.
"Director Lu, let's go have dinner first! There is something more important than our cooperation. I want to talk to you alone."
Lu Heng blinked and his heart tightened.
Chapter completed!