Chapter 765 Zhang Xuhao wants to reconcile(1/2)
Smile and watch the storm rise, and dominate the world!
At this time, Aunt Qin is like a fisherman sitting firmly on the fishing platform;
Watching the fierce battle between Qiandu Takeout and Mei Tuan Takeout in the northern land, all Aunt Qin people felt a sense of refreshment;
Yes, it’s so refreshing!
Everyone in Aunt Qin knows that only the losses between competitors can make Aunt Qin pay less.
Fast forward a week and the time has come to December 27th;
In the past half month, the battle between Qiandu Waimai and Meituan Waimai has been extremely fierce;
Meituan Group has raised a large amount of funds. Under the urging of Wang Xing, the first batch of 2 billion has been put in place;
With these 2 billion funds, Mei Tuan has nothing to fear from anyone.
Similarly, after Qiandu Waimai made investors see its potential, Qiandu Group also increased its investment in Qiandu Waimai a lot;
Previously, 1 billion funds were planned to be given to Qiandu Food Delivery in a year. This time, 1 billion was given directly in one go. If it is effective, there will be greater financial support in the future;
As a result, a fierce commercial war broke out between the two sides;
Today, you have the first single discount in the capital;
Tomorrow, I will recruit your delivery team in Chang'an;
The day after tomorrow, you will have special offers elsewhere;
Then, I do promotions in other places;
In short, after getting rich, when the competition becomes more and more fierce, everyone has forgotten the original intention of competition, and only competes for the sake of competition, and competes to knock the other party down.
This week, almost all the headlines were dominated by Qiandu Waimai and Meituan Waimai;
Today, it’s not that Qiandu Takeout ranks first in Chang’an’s market share;
Tomorrow, Mei Tuan’s takeaway will take the first place in Jincheng’s market share;
All the people in the north are filled with happiness this week;
Even many people who used to cook at home every day are now experiencing takeout;
Why?
Cheap;
You have to buy vegetables and meat to cook, and the cost is definitely not as expensive as eating out;
But if takeout is so cheap that a person can enjoy a meal that usually costs more than ten yuan for only one yuan, will you give up cooking and order takeout instead?
Because of this, the turnover of Aunt Qin's store to the community has dropped by at least 20%. At the same time, the turnover of Aunt Qin's store's direct supply to merchants has increased by more than 50%.
Although spending money on the market is violent, the effect is definitely leverage;
Especially for Qiandu Takeout, with Aunt Qin’s store as an offline traffic diversion tool, the number of registrations has soared;
In the past, people who registered for takeout were those who had a need for takeout;
Nowadays, many people who sign up for takeout are thinking about harvesting money.
The first wave of wool is the various activities of Qiandu Takeaway. You can order food for one yuan, but never two yuan;
The second wave of wool is Aunt Qin’s coupons for online grocery shopping;
The third wave of wool is Qiandu’s takeaway recommendations and prizes;
With so many activities, people in the northern land are scrambling to become Qiandu Takeaway users;
At the beginning, whether it was Qiandu Waimai or Meituan Waimai, their development was limited to first- and second-tier cities, a few three-small cities, and further down, basically very few;
But now, with the activities launched in the food delivery industry, especially those who want to prove to investors, they feel that after the market in first- and second-tier cities is basically stable, it will be difficult to bring in a large number of registrations;
They set their sights on small counties in the fourth, fifth or even seventh or eighth tiers;
Nowadays, the first thing people in small counties say when they meet other people is not "Did you eat?" but instead, "Have you signed up for takeout?"
If not, quickly share it with the other party and ask them to register;
Because of this, registrations for both of them have soared;
In just half a month, the number of registered users has soared, already exceeding half of their previous number of users.
Unintentionally, WeChat has seen a lot more registrations and downloads in northern cities;
Ma Yibo doesn't know this yet. If he knew, he would definitely ask Penguin for alms and ask for advertising money or something;
Without their Aunt Qin planning behind them, Penguin WeChat wants to enter the seventh and eighth tier small cities, especially now that it is 2014, WeChat has many competitors.
Qiandu Waimai and Meituan Waimai are very satisfied with this result. Although the losses are huge, shareholders are happy;
Because shareholders saw the results, saw the number of registered people, and saw the potential.
Since Meituan is not a listed company, no changes can be seen for the time being;
But Qiandu Group is a company listed on the US stock market;
Since the good news of Qiandu Waimai has spread frequently, the Qiandu Group in the US stock market has increased by more than 30% in the past half month. If you add in the 21% increase on the first day, compared with before, the increase has exceeded 30%.
60%;
For such achievements, shareholders are the favorite.
Although it lost a lot of money in developing the offline market, in the capital market, Qiandu Group's growth has already reached tens of billions of yuan.
Yes, in the past half month, Qiandu Waimai has almost spent all the previous 1 billion;
The number of registered users has more than doubled, and the daily order volume has been more than three or four times that of before;
Meituan’s take-out, on the other hand, consumes no less money than Qiandu’s take-out.
This result can be said to have shocked everyone;
It turns out that capital can still play this way.
We lost one billion offline, but made tens of billions in the capital market.
Shareholders like the results of Qiandu Takeaway;
Investors also like Mei Tuan’s takeaway results;
Everyone is happy!
Since ancient times, when the boss and the second child fight, the third child is often injured;
The most famous and classic one is the fight between Jiaduobao and Wanglaoji, and He Qizheng is gone.
Yes, Are You Hungry Now? This is He Qizheng, who has been devastated by the heavily subsidized market of Qiandu Waimai and Meituan Waimai;
Of course, Hungry Bar’s market valuation has also skyrocketed amid competition from Qiandu Waimai and Meituan Waimai;
However, these will not have much impact on actual operations, at least for now.
Qiandu Waimai and Meituan Waimai add one yuan per order to delivery agencies. Although they are not willing to do so, they actually do so;
After doing this, a chain reaction will occur;
Although Hungry Bar does not develop in the northern region, it has also been affected;
Eleba was forced to increase the delivery fee by 0.5 yuan per order to its delivery team to stabilize the market.
Compared with the wealthy Meituan Takeaway and Qiandu Takeaway, Hungry Bar is not that wealthy;
An increase of 0.5 yuan per order is already a very scary figure.
Not only hungry, but also Aunt Qin’s takeout;
The Southern Market is the market ruled by Aunt Qin's take-out. Mei Tuan Take-Out will definitely not sit back and watch Aunt Qin's take-out take away. It also arranges people to encourage them in the Southern Market, just like Aunt Qin's people incite the delivery team of Mei Tuan Take-Out;
Indeed, it has an effect;
In Yangcheng, the base of Aunt Qin Group, there are also third-party delivery teams who have joined forces to put pressure on Aunt Qin to increase delivery fees;
As a result, what was ushered in was not a compromise like Aunt Qin’s takeout, like Hungry Bar, but was directly suppressed;
Yes, it was suppressed.
In other places, Aunt Qin may still have some difficulties;
But in Yangcheng, or even in Guangdong Province, Aunt Qin is monolithic;
The combination of Aunt Qin’s offline stores and online takeout is already daunting;
In addition, the delivery team of Aunt Qin Takeout is different from Qiandu Takeout and Meituan Takeout in that the delivery team of Aunt Qin Takeout is all employees of Aunt Qin Takeout on the main streets of major cities;
The slightly worse area is the area contracted by Aunt Qin's takeout delivery staff;
And those third-party delivery parties are basically in corner areas;
Not to mention most of these people are united, even if they are all united, they will not have much impact on Aunt Qin;
Yangcheng is different from northern cities;
Northern cities are facing the invasion of Aunt Qin and two tigers are fighting each other. Therefore, these delivery teams have more options;
To be continued...