Everyone is happy and the other is sad!

Every family is happy and sad!

Everyone has their own sorrows and their own joys.

Aunt Qin's rise of self-sustaining trouble will inevitably block some people's way to make money;

This is normal and very common;

The rise of a new thing will inevitably impact the interests of some old things, or even severely.

In the Tianjin Economic and Technological Development Zone, Master Kang Group Headquarters, and in a small conference room, a middle-aged man standing next to him asked in a deep voice: "Mr. Wei, have you found out the specific situation about the self-healing pot?"

Yes, the elder is at the headquarters of Master Kang’s Group;

Master Kang, no need to ask, everyone knows;

From childhood to adulthood, I grew up eating Master Kang’s instant noodles;

Since 1995, Master Kang has successively expanded his product range to cakes and drinks, and has set up production bases in more than 40 cities in China;

The boss of "Master Kang" is not named "Kang", but was founded by Wei Yingjiao, director of the Taiwanese businessman Dingxin Group and his brothers;

In 1992, the Wanwan economy was booming;

Although Dingxin was just a small and medium-sized enterprise at that time, when Wei Yingjiao decided to develop in the mainland, there were opposition everywhere;

But he believed that China would be the hinterland of business in the future and its development was limitless. He resolutely took NT$100 million to the mainland to develop;

Master Kang is mainly engaged in the production and operation of instant noodles, beverages, pastries and related supporting industries;

In recent years, Master Kang's various flavors of iced black tea are probably known to everyone;

"Another bottle"!

It is this strategy that has enabled Master Kang’s ice black tea to quickly gain a foothold in the domestic tea beverage market. Although it has huge investment, it can be said to be a strategic loss in the early stage compared to the later stage gains;

In 2018, Master Kang's revenue reached US$9.2 billion, which shows Master Kang's market share.

The person who asked about it was Wei Yingjiao, the founder of Master Kang;

As Wei Yingjiao’s Master Kang grew bigger and bigger, Wei Yingjiao’s life circle was mainly in Tianjin, not Wanwan;

Wherever you make money, it is my home;

Perhaps, this is the homeland complex of a businessman.

The person being questioned is Wei Xingjia, a professional manager who is about to become CEO of Master Kang.

"Mr. Wei, I have found out about Aunt Qin's self-indulgence";

Wei Xingjia handed Mr. Wei the relevant documents and information about Aunt Qin's self-heat pot found to Mr. Wei, and continued to explain:

"Zihi Kuan was produced in Qin Auntie Food Factory, which was formerly the New Era Food Factory. New Era Food Factory was considered a competitor of our Master Kang's instant noodles in South China more than ten years ago";

"However, two months ago, Aunt Qin acquired the New Era Food Factory and renamed it Aunt Qin Food Factory";

"In less than a month, Aunt Qin's food factory produced Aunt Qin's self-satisfaction pot";

"According to my guess, the founder of Aunt Qin acquired the New Era Food Factory because of his recipe for self-heat pot";

"Aunt Qin was founded in August last year. Its main business is community fresh food. In fact, it is a store selling vegetables downstairs in the community. There are currently 20 stores open."

"If nothing unexpected happens, the recipe for the self-hee pot was brought by Aunt Qin. The purpose of acquiring the new era food factory is to produce the self-hee pot";

"I also found out that Aunt Qin's self-satisfaction pot recipe was commissioned by Aunt Qin's boss Ma Yibo. A laboratory at Shandong University helped him prepare it, but the main ideas and solutions were provided by Aunt Qin's boss Ma Yibo."

Ma Yibo didn’t know the recipe for self-heat pot, and such a secret source of information was investigated clearly;

However, Ma Yibo did not keep it too secret because the recipe for self-heat pot belongs to him, and even the laboratory arranged by Zhongshan University could not control and use it;

Before confirming cooperation with this laboratory, Ma Yibo had signed a relevant buyout agreement with the other party, so he was not afraid of exposure;

Of course, Ma Yibo has also arranged for people to apply for the relevant patents for self-heat pot, from the appearance of self-heat pot to the formula and even self-heat pot and self-heat pot and other trademark names;

It can be said that in the field of self-health, Ma Yibo has already erected a patent moat on patents.

It really fits the saying that ordinary people have no privacy in front of those powerful and powerful people, just like they have taken off their own life, but they are just willing to look at it.

Mr. Wei took the information handed over by Wei Xing’s family and started reading it seriously;

Wei Xingjia just said it roughly, but he basically expressed the whole story of Aunt Qin's self-interest.

Speaking of Zihaiguo, even the heroes who started out with instant noodles such as instant noodles like Wei Yingjiao and Wei Xingjia can't help but praise Zihaiguo's idea;

Everyone knows that quicklime will heat up when exposed to water, but few people think of using this principle to heat food;

Maybe someone thought of it, but didn't study it in depth, it was just a momentary thought in my mind.

Instant noodles are the beginning of their Master Kang’s fortune, and they are also the foundation for their living;

Even if instant noodles have many flavors, eating them several times in a row will indeed make people feel the urge to run away when they smell instant noodles.

During this period, on giant e-commerce platforms like Taobao and JD.com, a fast food called Zihaiguo became popular;

Whether it is shipment volume or positive reviews, it is growing at an astonishing rate every day;

Of course, the current shipment quantity of Aunt Qin Zikaiguo is not even a drop in the bucket compared to Master Kang;

Aunt Qin started selling the pot online, with more than 100 orders on the first day;

More than 500 orders the next day;

The order exceeded one thousand on the third day;

On the fourth day, the order exceeded 4,000;

On the fifth day, the order exceeded 8,000;

On the sixth day, the order exceeded 11,000;

...

Even if Aunt Qin’s order exceeded 10,000 boxes of self-heating pot, it was just a small competitor for Master Kang’s instant noodles at this time;

Even, they are not considered competitors;

Because the amount is too small;

Both Wei Yingjiao and Wei Xingjia saw Aunt Qin's self-indulgent threat, although this threat is very small at present, so small that it is not worth mentioning;

A spark of sparks is like a prairie fire.

Aunt Qin’s positioning of self-hee pot is actually different from instant noodles and instant noodles. After all, the price of the former is relatively high, 15 yuan per box;

And the latter is only five or six dollars a little expensive;

The target groups the two target are very different;

For many rural areas and even on trains, instant noodles are the first choice, not only because they are easy to carry and cook, but also because they are cheap.

But for those drivers who transport long distances and customers who travel long distances, their demand for their own stomachs is much higher than the price difference;

Of course, this price cannot be too exaggerated;

Most of these people can still accept the difference between ten yuan.

If Aunt Qin's self-sex pot has become popular, just imagine if anyone will go to eat instant noodles on the expressway?

Maybe there is, but it can definitely be half the less;

And the other half were occupied by the self-help;

You should know that there are all kinds of cars driving on highways, such as drivers, merchants, travelers, students, white-collar workers, etc. These people are not unacceptable to the difference between Aunt Qin’s self-sports pot and instant noodles;

It can even be said that many people actually don’t care about this price difference;

Then these people will definitely change from choosing instant noodles to Aunt Qin’s self-satisfaction;

These are all things that Master Kang cannot tolerate;

The tiger's mouth snatching food is about Aunt Qin's current self-enthusiasticism.

Now, Aunt Qin has become an internet celebrity product online;

It would be fine if it was just popular on Tmall and JD.com. After all, there are fewer people who buy this fast food on Tmall and JD.com than offline;

But now, not only are e-commerce platforms popular, but they have also become a hot search on Weibo, and are almost becoming a phenomenon-level product. This is not a good thing for Master Kang’s instant noodles;

The self-heat pot has become a hot search on Weibo, and the people who browse are definitely millions or even tens of millions or even hundreds of millions of people;

Self-heating pot will also be deeply rooted in people's hearts, from an unknown name to a food that netizens know;

This change in thinking is extremely terrible;

If you want to achieve such an effect in the era of no Internet, advertising costs will be a huge expense;

But now, you only need to be a hot search;

This is why people say that now is the best time because it can allow capable people to rise rapidly;

Now is the worst era, because it will be even harder to make money if you are incapable.

Most of the people who follow Weibo, especially those who follow hot searches, are mostly young people;
To be continued...