Chapter 246 The popularity of self-healing pot(1/2)
A person's success is related to personal ability and personal luck;
For a good project, the person who can make it bigger and stronger must have certain abilities and incredible luck;
Didn’t you see that in the last life of the bike-sharing entrepreneurs, except for the boss of Mobike who left the business early and became famous, everyone else became a stepping stone to his success.
When Aunt Qin’s Zihai Hotpot store was launched on JD.com and Tmall platforms, Ma Yibo also supported his choice of general manager after receiving Yi Weili’s instruction for everyone to place orders;
After deducting Aunt Qin’s own employees from the order volume on the first day, there were only a few actual orders;
But Ma Yibo was not surprised, or he knew it well;
E-commerce is not as easy to do as imagined. As long as you set up a store, you can make a lot of money every day. Otherwise, everyone will get rich in e-commerce.
Just when Ma Yibo thought that Yi Weili was just trying to get people to place orders, increase traffic and get good reviews, he did not expect that from the next day, the orders for Zihaiguo exceeded 500;
How could this not shock Ma Yibo!
It has to be said that it is a miracle that a newly opened online store has such a high number of orders the next day;
If Ma Yibo were to do it himself, if he wanted to reach this level, he would probably not be able to complete it within two or three weeks;
And two or three weeks may not necessarily achieve this effect;
500 orders are indeed a drop in the bucket for the current inventory of Aunt Qin Food Factory;
When Ma Yibo first learned that Zihai Hotpot could be mass-produced, he asked the factory to produce at least 20,000 boxes of each flavor;
Nowadays, Aunt Qin's self-healing hot pot is no longer just three flavors at the beginning, but has seven flavors that can be mass-produced;
The total inventory is as high as 140,000 boxes.
500 orders is indeed a drop in total inventory;
It becomes not easy to package and ship;
There must be dedicated personnel for order distribution, goods packaging, express transportation, etc.;
But fortunately, I dispatched two people to help, so it can still be completed;
On the third day, in just half a day, the number of orders exceeded one thousand;
According to preliminary estimates, wouldn't there be more than 3,000 orders after the end of today?
You know, when a new product appears, the first users who purchased it are often seed users, and these seed users are the main force in word-of-mouth publicity;
With the publicity and praise received by these seed users after receiving the goods, the order volume will only become larger and larger in the future;
Of course, if the reputation is not good, it will quickly lower the entire store's rating, thus forming a vicious cycle.
According to the current order quantity of 3,000 per day, it will take about a month to clear the inventory;
However, what if the order volume increases?
Then the production capacity may not be able to keep up.
…
On the third day after the establishment of Aunt Qin’s Zihaiguo store, Aunt Qin’s order count exceeded 3,000, reaching 3,215;
This kind of order quantity surprised even Ma Yibo, let alone Liu Wei and Lu Yuanpei in Guancheng.
It is precisely because of the order volume on the e-commerce platform in the past three days that Liu Wei's perception of Yi Weili has undergone a huge change;
At first, Ma Yibo asked Yi Weili to become the general manager of Aunt Qin, even though Ma Yibo had discussed it with him before;
But Liu Wei still felt uncomfortable;
As a founder, I am only a vice president, although this vice president is just an empty frame;
The new person has become the general manager, and he has to report to the other person;
I have to say that Liu Wei has expanded.
If someone with a high profile like Yi Weili had asked Liu Wei to work before Aunt Qin was founded, Liu Wei would have rushed over without any complaints;
But now, Aunt Qin is regarded as everything to him by Liu Wei, and how can she be happy when an outsider interferes with her?
However, with Ma Yibo there to support him, Liu Wei couldn't say anything;
Liu Wei may not believe in Yi Weili's ability, but he has absolute trust in Ma Yibo.
When Liu Wei asked everyone in Aunt Qin to place an order for Aunt Qin's self-excitement pot, Liu Wei looked at the message on his phone, snorted in his heart, and ignored it;
However, after seeing Ma Yibo step in and place his online order, Liu Wei also followed suit;
The same goes for other Aunt Qin’s leaders;
They may not care about Yi Weili's feelings, but no one dares to look down upon Ma Yibo;
Ma Yibo's status and role in Aunt Qin is definitely the existence of Dinghai Shenzhen;
Without Ma Yibo, there would be no Aunt Qin today.
When the next day started, Aunt Qin's order for the self-heating hotpot made them all dumbfounded;
But today, it actually exceeded 3,000 orders;
No matter how powerful the car is, having such order volume data can definitely illustrate the other party's ability;
Three thousand orders need to be shipped today, which is no small challenge.
In addition to the production line employees, other people at Qin Aunt Food Factory are involved in packaging and labeling work, including Liu Wei and Lu Yuanpei;
Since the orders were placed in the morning, employees have been packing and shipping them;
It wasn't until the evening that more than ten people from Qin Aunt Food Factory packed and shipped the goods together, and they were all shipped out at around seven o'clock;
All the employees of Aunt Qin Food Factory today are undoubtedly the happiest because they have seen a bright future and hope.
And the courier boy is undoubtedly the happiest person today;
The number of express delivery is too large!
At the beginning, Yi Weili asked Liu Wei to negotiate the express delivery fee at a price of more than 1,000 orders per day. Perhaps the express delivery party did not think that Aunt Qin Food Factory could have so many orders;
Or maybe Liu Wei didn't think there were so many, and in the end the price of each express delivery remained at 3 yuan;
This price is not high if there are only a few hundred orders per day;
But now, the shipment volume of Aunt Qin Food Factory has illustrated the potential of Zihai Pot and the number of future orders.
"Boss Liu, have a cigarette";
After the packing was completed, Liu Wei was also a little tired;
Except that Aunt Qin was so tired when she opened her first store;
At other times, Liu Wei did not feel tired;
Unexpectedly, just packing and shipping today would give him some back pain.
"Boss Lu, please come in person today";
Yes, Boss Lu is the owner of the YTO Express outlet near Aunt Qin Food Factory;
Express delivery in my country, except for SF Express, other express delivery companies are franchise models, and each express delivery outlet is responsible for its own profits and losses.
Two days ago, Liu Wei went to negotiate the price. The price given by Boss Lu was not high, but not low either. The main reason was that he heard that Aunt Qin Food Factory was acquired by a young man and also produced his own brand products;
Adhering to the principle of not letting go of any possibility, Boss Lu gave a unit price of three yuan per ticket;
Otherwise, most people would just charge four or five yuan per ticket, which is already a relatively low price;
Who would have thought that Aunt Qin's food factory's shipment volume is like taking aphrodisiacs every day;
There were more than 100 orders on the first day, more than 500 orders on the second day, and today there were more than 3,000 votes;
If the quantity is so large, Boss Lu won’t even come over personally to have a good chat with the boss of Aunt Qin Food Factory;
If I were poached by another competitor, I would definitely want to die.
"It's really good for our Aunt Qin to enjoy herself";
"I came here today because I also want to reduce the express delivery fee for us. The minimum is 1.5 yuan per ticket, as long as we can average more than 1k per day."
Now it was Liu Wei's turn to be surprised. He originally planned to find two more courier companies as backup after the end of the day?
At the beginning, Yi Weili asked Liu Wei to try to lower the price of express delivery tickets to less than 2 yuan;
But Liu Wei himself didn’t believe that the express delivery fee could be so low. At 3 yuan, Liu Wei thought it was very low;
And today it has directly become 1.5 yuan, which is an eye-opener for Liu Wei;
Ordinary people, who would know that express delivery can be so cheap?
In fact, the lowest price per ticket in China can be as low as 89 cents, but that is only for certain provinces;
Across the country, the minimum is around 1.2 yuan, otherwise you may lose money;
People who are not engaged in related industries have no idea about this kind of thing, which is why Liu Wei was very surprised.
"Okay, then just follow what Boss Lu said";
"By the way, starting from tomorrow, please arrange for a few more people to come over. We are worried that one or two people may not be able to complete the express delivery for the day";
To be continued...