Yi Weili became the general manager of Aunt Qin;

It can be said that he is inferior to one person and superior to hundreds of people.

As the general manager of an enterprise, especially Yi Weili as an airborne soldier, if he wants to integrate into the enterprise as soon as possible and be recognized by others as soon as possible, he must show his own achievements and prove it to himself;

Prove that you are qualified for this position.

But where do the results come from?

Then the dazzling performance can be seen and touched by everyone, and there is nothing to say.

For the current Aunt Qin, the number and time of the next batch of stores have been basically determined under the arrangement of Wang Lifen;

If you want to make a fuss about opening Aunt Qin's store, there is no way to show your ability;

Even if the store opening speed is faster, it will not be seen in a short time;

Even if they can see it, others may not necessarily think it is Yi Weili's credit;

Then we have to find another way and choose another product of Aunt Qin, which is Aunt Qin’s self-heating pot.

Although Yi Weili has tasted Aunt Qin's self-heating pot before and the taste is indeed very good, it is not easy to let others accept an unknown product.

Aunt Qin Food Factory, to be honest, is just for producing self-heating pot;

As a new thing, especially food, if you want to be accepted by unfamiliar users, there must be a process and stage. This stage is called the education market;

And what Yi Weili chose for his breakthrough in Aunt Qin was to make a fool of himself;

As long as the process in the education market is made shorter and more effective, Aunt Qin's current management can completely stop the long-term intervention;

Once the product of Aunt Qin's self-heating pot is fully utilized, it will definitely be the best proof that Yi Weili has established a foothold in Aunt Qin.

Yi Weili did not hesitate and immediately reviewed the newly made promotional video for self-heating pot again;

The promotional video about Zihai Pot is actually very simple. There are two characters in it;

The first one is a driver on the highway, the other is a family of three;

The first clip is actually a male driver. After arriving at the service station, he touched his stomach, said he was very hungry, and then prepared to tear open the instant noodles that had been prepared;

However, the hand that was about to tear open the instant noodles package seemed to stop, and his eyes looked towards the trunk;

After that, I put the instant noodles aside and started searching in the trunk. Finally, I found a box of lunch in an inconspicuous place;

Open the package quickly, pour tap water, and after a while, the hot rice will be ready;

While eating, the driver said it was delicious.

Another clip was of a family of three. The mother didn’t want to cook and was about to call for takeout when the girl’s father stopped her and took out three boxes of gorgeously packaged “things” from the nearby locker;

Under the puzzled eyes of the young mother and daughter, the young father tore open the package and followed the instructions. After a while, the hot rice came out of the pot;

The mother and daughter standing next to them also quickly followed suit and started making rice for themselves;

After the three of them finished eating, they unconsciously patted their stomachs, gave a thumbs up at the same time, and said with a smile: "If you want to have fun, choose Aunt Qin."

There is nothing wrong with the promotional video, and it can also create a strong contrast with instant noodles;

The two clips only last for three minutes in total, which can fully express the target group of self-interested pot;

Then recruit an e-commerce operation team to be responsible for the product launch and promotion of Aunt Qin’s Zihai Hot Pot;

It only took two days to get everything done, which shows Yi Weili's high efficiency;

Of course, this is related to the fact that Yi Weili was previously the president of the North China Region of a Fortune 500 company;

Network and ability are both indispensable.

…

Wang Shuang, 26 years old, is a truck driver, and her usual job is to drive long distances;

For experienced drivers, they don’t have to take a shower or brush their teeth, but sleep and diet are definitely the two biggest problems;

In the past, Wang Shuang had no choice but to eat instant noodles while driving long distances;

As the driving time increases, Wang Shuang now feels an inexplicable nausea when he smells instant noodles;

Let alone eat it;

Sometimes, when she really can't eat instant noodles, Wang Shuang can only eat a bowl of hot noodles or rice in the restaurant at the service station;

But every time after eating, I feel a little regretful;

Why?

Because it's too expensive.

On this day, Wang Shuang was on vacation and slept until he woke up naturally;

After getting up in the morning, he had nothing to do, so he opened Taobao and prepared to buy some instant noodles for future use in the car;

When I was about to search for instant noodles, a product with a gorgeous outer packaging and a very appetizing appearance popped up. By coincidence, it turned out to be something called "Aunt Qin's Self-Hitting Pot";

The three-minute video introduction made Wang Shuang completely fall in love with the self-heating pot;

This is simply good news for homebodies and long-distance drivers like them;

According to what is said in the video, this self-heating method is no different from making rice yourself;

If there was such a self-service hot pot, who would eat the stomach-churning instant noodles?

Click the link and jump to the introduction of Zihai Pot;

First of all, what comes into view are the various appearance and packaging photos of Aunt Qin’s self-heating pot;

Then there are pictures of the ingredients in Aunt Qin’s self-heating pot;

Next is a photo of the product after it has been cooked in the hot pot;

The kind of color contrast processing makes people want to stop at the first sight;

There is also a tutorial video on how to use the self-heating pot: tear open the package, put the lime, add water, cover the self-heating pot, wait for 15 minutes, and then you can eat hot rice.

Wang Shuang swallowed unconsciously. Wang Shuang felt that this product was tailor-made just for herself;

But after all, quicklime is used for heating, will there be any safety accidents?

There are also relevant answers below the product introduction, as well as qualification certificates and instructions from relevant national departments;

Everything is so perfect;

The product looks delicious and has no safety hazards;

Wang Shuang, who was about to place an order, clicked on the comment area again. As an old online shopper, how could she not read the comments before placing an order?

As a result, the number of comments was as high as 3,000, and they were all unanimously positive;

No, there is a negative review;

But that negative review is just like Aunt Qin’s Zihaiguo specially recruiting negative reviews, and the effect is better than the five-star praise;

Although it only has one star, the pictures and text inside all show that Aunt Qin is good at enjoying herself;

I saw that the picture accompanying this negative review showed a comparison between a bowl of instant noodles and a self-heating pot. The text actually read: "Bad review, Aunt Qin's self-heating pot is so good, how can we, the instant noodle manufacturer, survive?"

And behind this sentence, there was even a cheering expression;

Would you say you are angry?

If you think this is already very irritating, look at the back, it makes people want to curse;

The most annoying thing is yet to come. Aunt Qin’s customer service staff actually replied to the other person’s negative review: “Miss, are you praising me or not?”

"If it's a compliment, please change the one star to five stars";

As a result, the person involved was even given an additional comment: "Please call me brother, I won't modify it, but it doesn't stop me from saying that your Aunt Qin's self-made hot pot is delicious."

…

Seeing this, Wang Shuang's right hand clicked to place an order. She bought a total of seven boxes, each priced at 15 yuan, with a total amount of 105 yuan. The store's discount was a 10% discount, and the actual payment was 94.5 yuan.

Wang Shuang is extremely satisfied with this online shopping;

There are many people like Wang Shuang;

This is the target customer group Yi Weili needs.

When Yi Weili decided to use self-heating pot as a breakthrough, he not only organized a team, but also personally went to Guancheng Aunt Qin Food Factory to understand the production status of Aunt Qin's self-heating pot;

Regardless of whether Lu Yuanpei or Liu Wei are convinced that Yi Weili is the general manager of Aunt Qin;

But after all, Yi Weili is the general manager of Aunt Qin appointed by Ma Yibo personally, so they all have to provide certain conveniences;

I won’t say that I have full cooperation, but I will definitely not get in trouble.

After learning that Zihaiguo's current production and supply were relatively sufficient, Yi Weili began to promote and market on the Ziah e-commerce platform.

At present, Aunt Qin and the employees of the food factory total about 130 people, which is considered a large employee base;

When Aunt Qin’s Zihai Guoyi was launched on JD.com and Tmall platforms, Yi Weili sent a message to all Aunt Qin’s employees in the company’s WeChat group;

That is to purchase a box of Aunt Qin’s self-stimulating pot on these two platforms;
To be continued...