September 3, 2012, evening, Friday, the moon and stars are sparse.

"Have a meeting"!

In Yikecheng Community, in a room with an area of ​​98 square meters, five people gathered around the dining table in the living room.

Sitting at the head is a young man wearing short sleeves, and the other four are basically the same.

And these five people are Ma Yibo, Liu Wei, Duan Lang, Zhao Yun and Qiu Feng;

The person who talked about the meeting was Ma Yibo!

When Ma Yibo said that after the meeting, everyone looked at Ma Yibo;

Although we only worked together for half a month;

But the impression Ma Yibo gave them was that he was calm, calm, generous, organized, and not afraid of hardship;

Therefore, they are fully informed about the opening tomorrow.

"First of all, everyone has worked hard during this period of time";

After Ma Yibo finished speaking, everyone clapped their hands, including Ma Yibo himself. It was not an act, but from the heart;

Because, during this period, everyone is indeed working very hard;

Especially Ma Yibo himself, he takes a rest around early morning almost every day because he is so pressed for time.

"Tomorrow, our first store Aunt Qin will open, and in the future, there will be a second, third or even more store";

"Now, let's assign the tasks for tomorrow and make sure that tomorrow goes smoothly."

"Okay, everything is up to Mr. Ma";

Fengyun and the others also answered seriously;

No one knows what tomorrow will bring;

But according to the marketing strategy, it can't be too bad after all, the discount is quite big.

"Xiaoyun, you will be mainly responsible for sorting out the crowd tomorrow. You must let customers line up to pay in order, and you cannot jump in line";

"Xiao Feng, you will be mainly responsible for answering questions tomorrow. Once a user wants to ask a question, answer it carefully and patiently as soon as possible";

"Xiaolang, you will be mainly responsible for putting the goods on the shelves and weighing them tomorrow. In fact, you are assisting the cashier";

"Weizi, you will be responsible for the safety of the entire store tomorrow, as well as unloading goods and breaking golden eggs. At the same time, if the other people are too busy, they will have to step in."

"And I will be responsible for coordinating everything tomorrow and answering questions about applying for membership cards at the same time";

"No matter what problems you encounter, don't have any disputes with customers. Don't talk about conflicts. If you have any unresolved matters, tell me as soon as possible and I will handle it."

"The division of labor above has been simulated several times for everyone in the past few days. If there are a large number of people, others will help handle it";

"Tomorrow is the day when our Aunt Qin Yang Fan sets sail. From now on, everyone here will be a store manager or even a regional manager";

"However, these all require a good start tomorrow";

“Does everyone understand their division of labor?”

"clear";

After Ma Yibo finished speaking, Liu Wei and the other two also responded passionately;

Everyone is looking forward to tomorrow's performance.

You know, Ma Yibo has included in the marketing plan, especially in the first three days of opening, the entire store is 30% off;

The original price and positioning are similar to other grocery shopping shops in this community;

Just imagine, buying the same thing in other stores would cost 100 yuan, but Aunt Qin only costs 70 yuan. Who wouldn't want to?

In particular, the main group of people buying groceries are middle-aged and elderly people. How can we compare products for just a few cents, not to mention tens of dollars?

At the same time, during the three days since the opening, there will be two special price vegetables every day, and the discount is very large, up to 50% off;

If you apply for a membership card and recharge 300 yuan, you will get a 10% discount on groceries;

Recharge 700 yuan, the discount reaches 15% off;

Recharge 1,000 yuan and get a 20% discount;

Recharge 2,000 yuan, and the discount reaches 25% off.

As for whether you will lose money with such a low discount, there is no need to worry;

Because Ma Yibo and others have more dishes, and have a greater price advantage;

Even if it is 30% off, you will not lose money. If you include losses, the profit margin will not be high. It is purely based on volume to gain popularity.

"Everyone should keep the intensity of this event and the membership card application system in mind. Everything will be decided tomorrow";

"Okay, do you think there's anything else you need to add? If not, go to bed early. You'll have to get up at three o'clock tomorrow morning?"

When there were only Ma Yibo and Liu Wei in the living room, they fell into a brief silence.

"Yibo, do you think we can succeed tomorrow?"

At this time, Liu Wei didn't know what he was feeling. Everyone was there just now, and they didn't express his inner doubts;

In addition, the money for this purchase was all paid by Ma Yibo by swiping his credit card later;

It can be said that now we have accomplished all our work in one battle;

If they win, they will survive, if they lose, they will perish, because they have no money left to adjust.

“Don’t worry, our prices and discounts are the best in the area”;

“The freshness of the dishes is guaranteed”;

“The most important thing is that the hygiene inside and outside our store is far inferior to that of nearby stores”;

"If it were you and there was a place with lower price and better environment, which one would you choose?"

"Then you must choose the one with the lowest price";

Liu Wei gave his answer without hesitation.

Food, clothing, housing and transportation are what people care about most;

Especially ingredients, which need to be purchased almost every day. As long as the reputation is established, there will be no worries about customer sources later;

People all have shopping habits. As long as you cultivate customers' buying habits, this is the biggest difficulty;

Likewise, it is also the most successful marketing.

"Weizi, keep your heart in mind, there will definitely be no problem in these three days. What we need to do is, when the price returns to the original price after three days of opening, how to retain these customers";

Indeed, this is what Ma Yibo is most concerned about. Perhaps applying for a membership card will retain some customers, but this is only a small part, and more users need to come to buy;

If you want people to continue buying, you must ensure the freshness of the ingredients and at the same time have a certain price advantage;

As for the freshness of the ingredients, as long as you work harder and select them every time, it won't be a big problem;

But if you want to have an advantage in price, then the quantity requirements are relatively large;

Similarly, if you want a large volume, one store will definitely not be able to satisfy it, and you will have to open another store to keep costs down.

"Yibo, I have to rely on you in this regard. I really don't know what to do. You said you are responsible for safety and providing some physical strength. I have no problem. It's really difficult to think about these things."

Liu Wei also gave a wry smile. His family knew his own affairs, and he knew what he was capable of.

"It's okay, you can think about it yourself, we all can contribute";

Ma Yibo and Liu Wei didn't say much and went to rest separately. After all, they had to get up early tomorrow, or in other words, they had to get up early in the next three days.

The lights in the community changed from the lights of thousands of houses to the stars, and people were sleeping in their dreams, dreaming of their future.

When it was still dark, there were already five people busy at the gate of the community, unloading, marking, loading, etc.;
Chapter completed!