According to general understanding, movies with such a huge reputation should also be sold at the box office. However, since the 1990s, the professional reputation and box office numbers of the film have become two things that are almost impossible to connect. The cool themes of "Bomb Disposal Force" that are specially produced to cater to Oscars are indeed not very popular among ordinary audiences.

The film was pre-shot in North America with poor four theaters, and won a box office of US$145,352 in three days in the first week, with a box office of more than US$30,000 in a single studio.

This number seems pretty good, but most of the theaters in North America that specialize in screening art films can accommodate more than 500 people. Natalie's previous film "Black Swan" opened paintings in North America on a larger scale, but achieved a single museum of over 90,000 US dollars. From this perspective, the box office performance of "Bomb Disposal Force" is destined to be very bad.

On the second weekend, the screening scale of "Bomb Disposal Force" expanded to 60 theaters, and the box office of a single museum quickly dropped to about 10,000 US dollars. During the three days of this weekend, he only earned a little more than 620,000 US dollars from North America.

This can be said to be the biggest sorrow of Chong Ao Film. If you want to recover your investment, you can rely on a long period of accumulation.

After two weeks of box office trend observation, Disney and Miramax also roughly estimated the film's final North American box office figures - between 15 million and 20 million US dollars.

If you want to expect the box office to get back your investment, Disney and Miramax can die.

"What else do I need to do?" Natalie asked Ryan.

Filling Natalie's cup with black tea, Ryan leaned on the single sofa and looked across, "Alison, don't you claim to have a lot of experience in PR? You can tell me."

"certainly."

Taylor put down the documents he was looking through, put honey-gold's curly hair behind his head, and said slowly, "Nate. I want to be your teacher."

"Honey."

Picking up an orange from the fruit plate on the coffee table, Natalie threw it over, "You can say it all."

"Thanks."

After taking the orange, Taylor threw it to Ryan again, "This is the beginning."

"The biggest taboo in winning awards is to be highly regarded and not to say how high-end your movies are. You should show your confidence, friendly and humble side throughout the process, so that you can best win the favor of the members of the college."

Ryan and Natalie were unmoved, and basically everyone in the circle knew about this.

"We also need to attend various parties and events in Los Angeles frequently to increase our exposure." Taylor continued. "Although we have an absolute advantage, we must scan our faces and feel our presence."

It wasn't any difficulty for Natalie, who already lives in Los Angeles.

This can also be regarded as one of the basic conditions for winning awards. Movie stars from other places often temporarily settle in Los Angeles during the awards season. For example, in the past few years, everyone thought that Daniel Day Lewis would win the best actor. His advantage is indeed great, but even if he is introverted, he is almost inferior to Hollywood. The gangster actor still moved to Los Angeles to live during the awards season, attending various awards ceremonies to show his competition and desire for awards, and finally win the awards smoothly.

"In addition, we must prevent others from pouring black water."

Speaking of this, Taylor looked at Ryan, "Although few people were willing to risk his anger, they had to be careful."

"Leave this to me." Ryan took the initiative to take it.

If it is considered a conscientious award competition based on one's own sales and hard work. Then no public relations will admit that they have done the method - throwing dirty water on their opponents. This is a common occurrence in the Oscar competition process in recent years, and there are also many victims.

Although few people dare to challenge Disney in this life directly, there are many rumors that Ryan has seen in his previous life.

For example, the college member Eric Patterson published a book in 2008 and said that the best film journey of Brokeback Mountain was ruined by two senior filmmakers Tony Curtis and Ernst Borgneil. The two told the audience on Fox News that we don’t want to see this kind of gay cowboy story. I believe that if Howard Hughes and John Wayne were still alive, they would definitely not have watched such a movie."

Although this is not the main reason for the failure of "Brokeback Mountain", it will definitely affect the result to a certain extent.

There is also the battle between "Bomb Disposal Force" and "Avatar" in previous lives.

Although James Cameron has almost no interest in competing for the best director with his ex-wife, the two producers have frequently made tricks to compete for the best film.

Megan Ellison, the producer of "Bomb Demolition Force", wrote a canvassing email to a large number of academic members regardless of the risk of violations, calling on them not to vote for "Avatar" - our industry needs to give small-cost movies like "Bomb Demolition Force", rather than giving blockbusters with billions of dollars in the global box office.

At the same time, a large number of reports on the unrealistic combat methods of soldiers in "Bomb Disposal Forces" have been circulating in the media. Although 20th Century Fox never admitted that this was the information they released, anyone with a discerning eye knew who was making trouble.

Also, in the last Oscar he had watched in his previous life, Woody Allen's ex-wife Mia Faro and his son Ronan Faro re-mentioned old stories in the media, calling Woody, why did the old things that had been finalized decades ago suddenly become a big fuss?

Never underestimate the attraction of fame and fortune!

Ryan always keeps this in mind, and his PR team won't relax during awards season.

"There is the targeted public relations target." Taylor picked up the document he just looked through. "I have the latest statistics here. Whites account for 95% of the college members, 81% of the men account for 81%, and no more than 11% of the members under the age of fifty. The average age of the college members is 64 years old."

She curled her lips and said helplessly, "This is the group that decides the Oscar nomination and the winner. In other words, the old men in the academy are the main determiners of the Oscar results."

"They are the goals we have to find ways to win over."

"Dear." Ryan peeled off the orange and distributed it to Taylor and Natalie. "You've analyzed it correctly."

"I heard that besides our PR team," Taylor threw an orange into his mouth, "Harvey also hired Lisa Tabek to PR for Nat?"

"That's it." Ryan nodded, "It's right that we have the absolute advantage, but we can't tolerate any relaxation."

Currently, the most prestigious public relations in Hollywood's awards season is Lisa Tabaker, and her previous position is the head of the public relations department of Miramax Film. She used a series of methods to help Miramax make "Shakespeare in Love" defeat "Save Private Ryan" and win the Oscar Best Picture Award that year, creating the biggest "unfair case" in the history of the Academy Awards in the past 20 years recognized by movie fans. It is one of Lisa Tabaker's most typical results.

She used to be Harvey Weinstein's right-hand and direct executor in PR.

Although she later founded a PR company, the Weinstein brothers she worked with the most were the Weinstein brothers, who and her team helped Miramax Pictures win nearly thirty Oscar nominations in the past few years.

Lisa Tabaker and her PR company can be regarded as another insurance Ryan has added for Oscars next year, after all, what he has to do is a record-breaking thing.

For the elderly and conservative Oscars, changing is sometimes really the most difficult choice, and the power to convince them must be strengthened.

Afterwards, Ryan completely handed over to Natalie and her PR team for public relations parties, and Mrs. Shelley also flew to Los Angeles again. Although she was extremely dissatisfied with her daughter, Natalie was her only daughter.

At Ryan's instruction, the 100,000 luxury discs prepared by Disney were sent to the college judges and all Oscar-related people early. Along with the disc, there were also the carefully produced "Bomb Disposal Force" version of the car hangings and keychains, which did not seem valuable, but were unique versions.

Of course, small gifts such as champagne, flowers, souvenirs, etc. are emerging one after another.

Even so, there is no guarantee that those judges who like Ryan who like to vote with their feet can truly watch "Bomb Disposal Force".

Lisa Tabaker and her PR company played a role in this matter.

Lisa is the first person in Hollywood to use "" methods. Lisa and her team call the academy members almost every day, "Did you see the DVD of "The Bomb Demolition Force" I sent you? You really have to watch it quickly, this movie is really good."

After confirming that the academy members had watched the movie, Lisa would continue to bombard the phone again, "Everyone thinks this movie is particularly good. Don't you think Natalie Portman deserves the Oscar?"

In addition, Harvey Weinstein also invited the public relations manager who served as presidential election for O'Haitan, to coordinate the public relations matters of Miramax, and sent an email to the media outside Disney, which was full of various comments about how outstanding Natalie directed, how talented she is usually, etc., so as to "brainwash" the members of the academy through the media.

That's not all. Miramax Pictures even invited Charlie Chaplin's two granddaughters to hold a party to entertain industry insiders and convey how good the film is.

At the same time, Ryan was also taking action. He invited George Lucas, James Cameron and Stephen Spielberg to hold a big party together, entertaining many directors, movie stars and producers to build momentum for the film. At the same time, he also invited Somerset, Rupert Murdoch and Don Logan, who had the right to speak in the media, to watch the movie.

It is completely different from the box office that has been falling all the way, the publicity and public relations of "Bomb Disposal Force" is amazing, and its exposure in the media is almost as good as that of "Avatar".

The latter has entered the final preparation period and will be launched in major theaters around the world. (To be continued, please search for Astronomy, novels are better, updated and faster!

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Chapter completed!