Excellent marketing is indispensable for every big-selling film. Behind the production cost of the film is often the same huge or even far exceeding the production cost, such as those well-known small-cost big-selling films.

For example, in the previous life, "Blair the Witch", a series of distribution costs such as making copies, this film cost only tens of thousands of dollars, was thrown away $25 million in publicity alone!

For example, the "Supernatural" or "Ghost Record" released this year spent more than $6.5 million on copying Paramount Pictures alone, and more than $40 million in publicity...

Walt Disney offered a promotional and marketing expense of more than $300 million in production costs for Avatar. The board of directors was willing to throw out the money. First, Ryan and James Cameron's success in joining forces last time was too huge. Second, except for the share of the share payment paid to Cameron, the income of the film will belong to Disney.

In other words, Disney owns all copyrights of the video, which is Disney's own son.

Similarly, the copyrights of "Blair the Witch" and "Supernatural" also belong to their respective companies. Otherwise, companies such as Paramount Pictures would never invest such huge amounts of money in such projects. If someone joins it and wants to share half or even more than half of the profits, these profit-oriented Hollywood companies will cut off the project without hesitation.

After all, these two films can be described as ‘super bad’, from creativity to content and shooting techniques. For Hollywood, which is following the trend, it is not difficult to copy similar videos that do not touch the copyright minefield.

"Avatar" has its irreplicability. Although there is no irreplaceable person in Hollywood, there is only one James Cameron in the world.

Although the film has huge investment and its profit prospects are not particularly bright, many people want to join in and get a share of the pie.

Twentieth Century Fox is one of them. If Ryan hadn’t appeared, they would have been James Cameron’s largest partner. However, since Titanic, Ryan has used generous investment and joint investment in 3D and IMAX businesses to completely attract James Cameron. Truck drivers did not consider investors other than Disney in this project.

These cannot be given up on Twentieth Century Fox. From the day the film began, they frequently contacted Disney management. If they wanted to win the distribution rights of the film, even if they could not get all of them, they would still have to win one of the North American or overseas distribution rights.

Even if the release fee can be compressed to the lowest point of 7% or even 5% of the box office, Ryan doesn't want to divide the cake. What is the 5% of the more than 2 billion US dollars? Even if Twentieth Century Fox cannot enjoy the entire box office share, it will still be a terrifying number.

If it were another project, Ryan wouldn't mind giving the partner a small piece of cake to try, but this is "Avatar"!

"Ryan, our cooperation has been very pleasant over the past decade."

A middle-aged man with glasses and obviously Jewish descent looked at Ryan seriously.

This is a beach villa in Malibu. As Sandy grew older, she became more and more curious about the outside world. Paparazzi in Beverly Hills was rampant, and Nicole simply took her to move here again.

What Ryan didn't expect was that not long after they moved, Tom Rossman, co-chairman and CEO of 20th Century Fox, came to visit, and the matter was naturally related to film affairs such as "Avatar".

“Disney and News Corp have always been partners…”

As he was talking casually, Ryan waited for Elsa to come and pour her coffee. He reminded her with gestures and asked her to tell Nicole and Sandy who were walking on the beach and to come back later.

The person who came was not a friend at all, and there was no need for Nicole to come forward to entertain him.

“Avatar…”

Hearing the other party mentioning the video, Ryan reached out and interrupted him, "Tom, Disney will not give up the right to release this video. If it is for this matter, I can only say sorry. I can't change the decision of the Disney board of directors alone."

The other party naturally won't believe this kind of nonsense, and Ryan is just showing his attitude.

"Well, Twentieth Century Fox gave up on Avatar."

Tom Rossman didn't seem to want to stick with it, so he took the initiative to move to another side, "I heard that most of the later stages of "Avengers" have been completed?"

"That's right." Looking up at the other party, Ryan's eyes narrowed slightly and returned to normal in an instant. "Disney Pictures has formulated a complete promotional and distribution plan."

His meaning is clear, Disney will never allow outsiders to share the benefits of "Avengers".

Although he was a little unhappy about the Lion of the Twentieth Century Fox, Ryan didn't say much and made a gesture to the coffee cup, so he was lazy to continue the discussion.

Every company will have series that are not allowed to be involved in outsiders, including Warner, Universal, Paramount, Twentieth Century Fox, and Disney.

The only difference is that there are too many series that Disney will not take out to share benefits, and it is also too jealous.

"Pirates of the Caribbean", "Transformers", "Hobbit", "Toy Story", "Spy Shadow", "Harry Potter", "Shrek Monster", "Car Story", etc...

These movies can bring extremely solid benefits, and even a fool will not let people share food in their mouths.

Of course, the Marvel Superhero series is also in this ranks.

Sure enough, Tom Rossman mentioned the Amazing Superhero Series again. Ryan just thought about it for a moment and rejected his cooperation request. Just like Twentieth Century Fox would not allow other companies to interfere in the release of "Star Wars Series", Disney also has its own restricted area.

Even though the other party mentioned the cooperative relationship for many years, Ryan was still not moved. This kind of head cannot be opened, otherwise it will bring about a series of chain reactions.

Today is just Twentieth Century Fox. If they can get a piece of the pie from Disney's penalty area, what will the other six members of Universal, Warner and Paramount think?

In fact, in Ryan's heart, it is not impossible to talk about it. If the other party is willing to transfer the copyright of the "Star Wars Series" in his hand, Disney would not mind making them the publishers of several superhero movies. If such a goal can be achieved, then if the successful acquisition of Lucasfilm in the future, Disney will have the complete copyright of the "Star Wars Series".

Unfortunately, Ryan knew very well that there was no room for negotiation on this matter.

Seeing that things did not make any progress, Tom Rossman quickly offered his farewell, Ryan didn't care, and Walt Disney is not afraid of competition or challenges from any media group now.

After leaving the reception room, Ryan went through a special elevator and directly got off the cliff where the villa was located. On a silver beach, he found Nicole and Sandy, who were piled up sand.

"dad……"

Maybe I saw Ryan, the little guy who was over three years old waved to him.

"Hi, my dear." Ryan strode over, pointed to the pile of sand beside her where there was no sign of what it was, and asked, "What is this?"

"Castle." Sandy looked at Nicole and said, "In Mommy's story, the princess always lives in the castle, why am I not?"

"Because you are not a princess." Ryan bent down and gently squeezed the little guy's face, "You are our angel."

"Then... it's the one with wings..." Sandy made a flying position, "Is it flying... birdman?"

"Sonny..." Nicole's voice dragged for a long time, and the little guy who was gradually expressing fluently in language quickly lowered his head, "I'm sorry, mommy."

"Is this what Taylor taught you?" Ryan asked.

Sandy raised her hands behind her back, closed her mouth tightly, and refused to betray her sister.

"Okay..." Ryan squatted beside Nicole, "When I didn't ask any more."

"Well..." Sandy said happily, "Taylor said, you can't be a traitor."

Hearing these words of childish words, Ryan and Nicole looked at each other and laughed at the same time.

Before he knew it, Sandy, who had become a little traitor, looked at her father curiously, then at her mother, and continued to play her own game of piled sand.

“Twentieth Century Fox has a big appetite.”

When Nicole heard Ryan talk about the reason why Tom Rossman came to visit, he also disagreed with it. "Although it is customary for six major companies to release each other's movies, no one will hand over their ace series."

"So..." Ryan shrugged, "I rejected them."

"Who?" Sandy suddenly interrupted curiously.

"A bunch of bad guys."

Ryan stood up and looked at the sea in the distance. The blue sky and deep blue sea water were connected to one at the end of his sight. The sun hiding in the clouds appeared when it was about to fall into the sea, dyeing the sea and the sky red.

"Dear." Nicole's voice came from beside her. She pointed to the sea and asked Sandy, "Look at that, is it beautiful?"

"It looks great." Sandy walked over and stood beside Ryan, pulling his casual pants, "Dad...I like this."

"I like the sea!" she shouted again, "I like dad and mommy!"

"Then do you like more dad," Nicole picked up Sandy off the sand, "Or mommy?"

Turning his head, Ryan deliberately looked at his daughter very seriously.

Sandy stuck out her tongue at him and said mischievously, "Of course it's Mommy."

This was almost no question. Ryan walked over and pointed her small forehead, took her daughter from Nicole, carried it on her shoulder, and walked towards the way she came.

Nicole caught up from behind and took his empty arm.

"You are all my angels." Ryan said to her. (To be continued...)

...
Chapter completed!