As time entered 2007, China Film Group transferred the total Chinese box office share of "Transformers" to Disney Pictures, which was a total of $13.75 million. This quarter of the box office share was not large, and even in the overseas box office share of "Transformers", it ranked less than the top five.

However, no one can ignore the rapid expansion of the Chinese film market. You should know that two years ago, most Hollywood companies set $10 million as the box office target for those super commercial masterpieces entering China. What about now?

"Transformers" won $55 million in box office from China, and at the current exchange rate is close to 430 million rmb, which is the highest box office record since statistics in the Chinese film market.

With a huge population base, hundreds of millions of potential consumers, rapidly developing theaters, and its own extremely backward film industry, this is almost the most ideal place for Hollywood movies to dump.

Unfortunately, it is not easy to enter this market. The negotiations on supplementary terms of the memorandum on the extremely cultural products of the World Trade Agreement movie have not yet been achieved.

After all, the bureaucratic group here is not stupid. If the market is too relaxed at this time, the Chinese film industry will inevitably be scattered by Hollywood movies, and even like European movies, they can only survive in the cracks.

Fortunately, Disney's films in recent years have basically been able to make profits from the Chinese box office. The box office that is divided is also the money after China Film deducts the promotional and distribution fees and tax payments.

"Transformers" has been released in North America for more than a month. After the box office exceeded $350 million, it can only rely on less than $10 million per week to accumulate slowly. Including China, it has also been offline from many overseas theaters, and the global box office has reached $790 million.

Whether the film can finally make an impact on the global box office of $1 billion depends on the market response of dozens of countries and regions that will be added to the screenings.

In the past month, Transformers temporarily surpassed Barbie dolls and became the most popular toy in the United States. More than 10 years ago, Transformers were all the rage. This time, Bumblebee, Optimus Prime and Megatron made a comeback with the craze of the movie version of Transformers.

According to statistics from Disney and North American theater alliance, since the screening of "Transformers", each theater has sold about 2,500 Transformers toy models on average, and the single theater has earned as much as $150,000 in this area alone.

Derivative product development is the general trend of Hollywood movies, and toy movies like "Transformers" are no exception.

Although the copyright of toys belongs to Hasbro, according to the agreement signed by the two parties in the early years, Disney can get 30% of each toy related to the movie. While other graphic and text authorizations, Disney, as the copyright owner of the movie, can share 70% of the profit.

In addition to the traditional peripheral products such as toys, dolls, stationery and cultural shirts that are essential for each movie, Disney has also launched Transformers novels and photo series, and the sales are also good. In just one month, more than one million copies were sold.

Of course, the most popular one is definitely Optimus Prime's related products.

"Goodness, courage, he is the embodiment of justice."

"Have strong endurance, impact, and optimism."

"When others encounter danger, they will definitely sacrifice themselves to save them..."

In the film, the leader of the Autobots, Optimus Prime is actually a symbol of the American spirit, which has won unanimous praise from the audience. Not only that, Optimus Prime is also an idol admired by many "little audiences".

"My son likes Optimus Prime, so I bought him a leader-level toy model. As soon as he got it, he immediately took it apart and played with it. He was so happy."

This is what a parent who takes his children to watch movies. It is very representative and has positive energy. It is undoubtedly the best gift for parents to give their children.

Especially Christmas is there in the middle. According to a North American media report, during the Christmas 2006, the Transformers series of toy models became the most popular Christmas gift among many families in North America.

The Internet is also a sales channel that cannot be ignored. Transformers sales section has been opened on websites such as ebay and Amazon. Various peripheral products in the play have become popular bestsellers online. Around Christmas and New Year, the leader-level Optimus Prime model worth $99 and engraved with "freedom and rights belong to all living beings" has already topped the sales list of these two websites.

However, in more than a month, Disney has received more than $150 million in revenue from surrounding and other authorizations. As time goes by, this number will inevitably expand.

In addition, Disney will also develop a game called "Transformers: Cybertron" based on the movie's worldview; and Disney TV will soon launch an animated series called "Transformers: Leader's License".

There are also many sponsors who benefited from it, such as Chevrolet's Camaro sports car, which is one of the most popular sports cars in North America; for example, the CT sunglasses worn by Alessandra Ambrosho, the heroine, were sold for as much as $38, but after the film was released, it became a popular product.

A super big movie can always create countless business opportunities.

As the popularity of the film continues to heat up, Disney has also announced its future disc plans.

"Transformers"'s Blu-ray DVD disc will be officially released in North America in April. This is not a simple director's cut. In order to attract fans to buy, Disney has added a lot of content.

This includes a comment from director Michael Bay on the movie, an expansion pack that deeply explores the humanity of the Transformers movie, and an introduction to the virtual image production process of Transformers; Ryan will tell the story of his obsession and understanding of Transformers, his initial conception of the movie, the filming process, how to turn Hasbro's logo toys into a live action hero on the screen, and discussions with Michael Bay and the digital engineers of Industrial Light and Magic, etc.

Some interesting highlights, such as Transformers Culture Crash Training Class, Transformers Culture Consultant, and the military's rental of real guns and real cannons to help shoot movies will also be introduced in detail.

What attracts the loyal fans of Transformers is that the movie also shows behind-the-scenes sketches of major action scenes in the movie, such as the scenes of Decepticons attacking such as Sack Giant, which will show fans how the director's ideas and screenwriter's ideas step by step into a staggering and tense scene on the screen.

In addition to the above filming related content, the Transformers DVD has also specially prepared a unique gift - the online interaction of Transformers characters.

Consumers can access the Internet through discs and see the famous Transformers characters constantly updated by the Autobot Studio. Through the "Transformers Intelligence Mode", they can see the characters and weapons of each Transformer, their power attributes and appearance updated.

The most important thing is that the Autobot Studio will update the images of the two newly added King Kongs in the second part as soon as possible on this system, and even the conceptual shapes of horizontal cannons, sound waves, robot dogs and Arsey are already on the disc.

Shortening the time for films to enter family entertainment from theaters has always been the focus of Walt Disney's commercial operation, and online pre-sales are undoubtedly one of the best ways to achieve it.

With the help of the craze that movies have not yet faded, Disney launched a massive media promotion campaign for the pre-sale of DVDs, which is unique in the company's distribution history. The cost of promotion activities is as high as three million US dollars, covering television, radio, print media and online media.

Marketing also provides consumers with some interesting mini games. For example, "Transformers" fans can go online to customize a message sent by "Optimus Prime" for their friends and send it to their friends via phone text messages or emails.

Cooperative promotion partners - Chevrolet Automobile and McDonald's will also build momentum for the pre-sale of DVDs through their channels. Each Transformers DVD buyer will have the opportunity to obtain one of the three "Bumblebee" Camaro sports cars specially customized by Chevrolet...

In just over a week of pre-sale release, the pre-sale of "Transformers" DVDs reached 6 million, infinitely close to the total sales figure of 7.3 million DVD sales champion "Spartan Three Hundred Warriors" in 2006.

You should know that the latter disc has been on sale for three months, and if it is included in the online pre-sale, it will take longer.

Although there is still some time before the DVD will be officially launched, many media and professional institutions have begun to predict that "Transformers" DVD will inevitably create a new weekly and total sales record for North American discs, and it is not impossible for a single weekly sales volume to exceed 10 million copies at the time of release.

,, Just a disc in the North American market will bring huge revenue to Disney.

Even if Hasbro wants to share 30% of the profits, Disney can only describe it as profitable on Transformers in the next few months.

Besides, this is just a part of North America, and Disney's authorization transfer negotiations with many countries and regions around the world are coming to an end.

Even if the box office is not counted, Disney's profitability in peripheral products in the next year will be around US$400 million.

As a commercial director, Michael Bay completely turned over and stood among the top Hollywood commercial directors again. Hasbro, the parent company of "Transformers", regretted that he sold the adaptation rights of the company's two major series to Ryan too early...

That is, in January after the New Year, Hasbro proposed to repurchase the adaptation rights of "Special Forces" at double the price. At the same time, they finalized the movie adaptation plan for another toy series "Super Battleship" with Universal Pictures at almost the fastest speed.
Chapter completed!