The bright light of the morning reflected into the bedroom through the curtains. Ryan woke up from his sleep on time and touched him habitually, only touching the velvet quilt that was hidden. The graceful body that was still lying underneath last night disappeared without a trace. Judging from the cold temperature, Charlize seemed to have been away for a while. +++23wx+

After shaking his head vigorously, Ryan completely recovered from his awakening. When he sat up, he couldn't help feeling a little sore in his waist. The two of them were crazy for too long last night. Charlize seemed to have entered the age group with the most demanding needs. His already wild love style has become more and more unrestrained in the past year.

After putting on the clothes neatly placed on the bedside table, Ryan walked into the bathroom. When he picked up the toothbrush, he found a bright red lip mark on his forehead through the mirror. He didn't need to tell it carefully. He also knew that it was a prank when the South African Diamond left.

Charlize took his Boeing plane to Switzerland early in the morning to prepare for a World Cup event held by FIFA in recent days. She is an important representative and image spokesperson for South Africa.

Although she became a US citizen a few years ago, she has a dual nationality here. Charlize still has great enthusiasm for the cause of her motherland. The event invited by the South African World Cup Organizing Committee will never refuse as long as time allows.

Besides, this is also a good way to promote yourself and your own brands.

Football fans can be said to be one of the largest groups in the world.

Originally, South Africa once wanted to invite him to participate in several publicity activities through Charlize, but Ryan refused. He was too lazy to interfere with his own club affairs, let alone other people's affairs.

Speaking of football, Manchester United lost the Premier League championship last season. Ferguson finally met a strong competitor after Wenger. The Magic Bird's utilitarian football ideas and bus tactics have indeed troubled countless people.

This is not without benefits. Only with competition can there be development. Last year, Alex Ferguson once considered retirement, and now he has a strong competitor. I believe that this competitive Scottish old man will continue to work like he did in his previous life.

Should I sell Manchester United when the old man is about to retire?

While having breakfast, Ryan was still thinking about football, so he just thought it was relaxing.

According to the development trend of his previous life, it is not difficult for Manchester United to sell more than one billion pounds. However, he is not short of this money. Perhaps he can still focus on playing football when he retires in the future?

Football and other things are all things that happened in the future. Ryan rushed to the Disney headquarters in Burbank after breakfast and had to attend a meeting in the morning.

This is a meeting jointly organized by Ryan and Ceo Robert Eiger, mainly to drive the thinking of Disney management, especially the publicity and marketing department, and gradually approach the Internet.

Of course, this transformation takes time and a process. Countless historical experiences have proved that too urgent turns will only turn over.

Moreover, after Robert Iger came to power, the transformation from marketing methods to product distribution was considered successful. Ryan did just a little advance. After all, the era of Internet marketing has not yet arrived. Disney has enough time to prepare.

In fact, since Ryan entered Disney, Disney's films and peripheral products have increased investment in Internet marketing. It has revoked 95% of the previous expenses used for public relations critics, and instead invested in the Internet with other increased investments.

The subsequent big sales of a series of films also proved that this is an effective way of publicity. Several other major film companies are also increasing their spending on Internet marketing, and this part of the expenses come from the dividends paid to traditional film critics in the past.

In other words, Ryan has taken the lead in this transition between the old and the new. No wonder those old and old film critics have become less and less popular with his works in recent years. After all, he has touched their cake.

Unfortunately, they are just some people who are destined to be abandoned by the times. There is no good way for Ryan or the current situation.

The meeting was hosted by Ceo Robert Eiger, with a typical Western corporate conference style, concise and incisive, and straight to the topic.

Robert Eiger said not much. In addition to mentioning the huge role played by the Internet in Disney's entire marketing in the past year, he focused on the performance of Walt Disney in the last fiscal year.

Last year, the entire Walt Disney Group's turnover reached US$45 billion, with pre-tax profit of US$9.62 billion, and net profit reached an all-time high of US$6.2 billion.

These figures have made great progress over the previous fiscal year. With the run-in period with Marvel, Jenkins Pictures and Pixar Studios, the entire Disney Group has entered the fast lane.

You know, in the last fiscal year where Michael Eisner was, Disney's net profit turned from just $900 million in the previous year to a loss!

After the heads of several important departments briefly introduced the development and planning of their respective businesses, Ryan used concise and powerful speech to remind everyone of the importance of the Internet to the development of the group company.

"The Internet is not only a tool or a technological advancement in the industrial era, it should be regarded as an independent era, and the biggest subversion at the moment is also the subversion of the industrial era by the Internet era!"

Perhaps the Internet now has only had a certain impact on the traditional industry, but Ryan, who had experience in his previous life, knew what kind of era the future would be. He bent his knuckles and knocked down the table hard, attracted everyone's attention, and continued, "Looking back on history, when all the new and old eras alternated, the old era was a side of defeat."

"Actually, our real competitors are not Time Warner, not Viacom, nor News Corp or Conscart."

These Disney executives laughed, as if they guessed what Ryan said, and what Ryan said was not much different from what they thought, "Our real opponent is the entire era! It belongs to the era of the Internet."

"In the past three years, we have increased our spending on Internet marketing." Ryan's voice was not loud, but it clearly reached everyone's ears. "The Internet marketing expenses for movies such as "The Hunger Games" and "Pirates of the Caribbean 2" released this year have exceeded one-third of the full amount, and the sales of films and related derivatives have also proved that our investment is completely worth it."

"So!" Ryan slightly strengthened his tone, "The film industry will become one of the first traditional industries to be subverted by the Internet. In the future, it will follow some rules of the Internet. For traditional film and television companies, their opponents are not only other large companies, small teams, nor video websites, online ticketing websites, nor advanced management and industrialization systems. In fact, the opponents are the entire era!"

In recent years, more and more cooperation with network companies has been achieved. Disney management has also had a huge network layout, so it has obviously more personal experience.

The failure of several movies that rely mainly on traditional marketing methods has actually sounded a wake-up call for Hollywood producers and distributors. Although the Internet is becoming more and more important, there are still many Hollywood company management's thinking still quarrels about the past "feelings" and they did not realize that this is actually the quietly coming of a revolution.

In a few years, those traditional blockbusters that do not have the Internet genes can only fail, which will make traditional film and television companies that do not know how to follow the changes of the times in time lose a lot.

There are three levels of destructive innovation in the Internet era. The lowest level is the subversion of products by products; the next level is the subversion of categories by categories, or the subversion of industries by industries; the highest sense is the subversion of times by times.

In terms of products, traditional films produced in Hollywood have bid farewell to the era of extensive growth in the era of money grabbing, and losses are increasing; in terms of industry competition, they will also face cross-border competition in the Internet industry of bat, video websites, and online ticketing websites; in fact, these are not the most terrifying. The most terrifying subversion comes from the fact that the traditional era in which they are in is beginning to turn over, and a new Internet era has arrived.

In the future, not to mention the entire traditional industry being subverted one by one, even within the Internet industry, traditional Internet companies are gradually being subverted.

This can be said to be a destructive innovation, which always makes people think that it is a breakthrough new technology. On the contrary, destructive innovation is not a breakthrough technology at all. Its initial appearance is characterized by reducing the original performance indicators, which are usually more convenient, simpler and cheaper.

The most typical example is that it is the online pre-sale mechanism that "The Hunger Games" has created a miraculous pre-sale record in North American film history. More than half of the crazy pre-sales of more than $110 million came from online ticket booking!

The Internet not only subverts the film industry from channels, but also gradually subverts backward traditional content production in terms of content. The market share of blockbusters that are not suitable for the Internet era will inevitably shrink sharply.

For Disney, which has been founded for nearly 80 years, it has experienced too many storms and waves. The entire group has survived crises again and again with its wisdom and experience, but this era is really different now.

Because Walt Disney's most important competitor is not individuals or groups, but the entire era.

In this era, past experience, wisdom and resource advantages suddenly no longer work, because often the rules of destructive innovation are exactly the opposite of the original market rules.

This is also the reason why Ryan emphasized the importance of the Internet at Disney senior meetings several times. The entire group must make a steady and appropriate transformation, otherwise it will inevitably be eliminated in the future.

He still remembers Nokia's famous saying - we did nothing wrong, but for some reason, we lost! (To be continued...)
Chapter completed!