Although the production cost of "The Hunger Games" is only $100 million, this is the beginning of the entire series, and success or not is directly related to the subsequent plans. Therefore, Ryan offered up a promotional and marketing expense of up to $120 million for the film. Since the day the novel was published, the entire series of publicity about it has never stopped. ()

Especially in the last half month before the movie was released, the film’s advertisements and trailers can be seen at any time and anywhere on the three major newspapers, four major TV networks and eight major websites in the United States, and the film’s posters can be seen in those slightly famous public places across the United States.

Disney Pictures not only produced posters of many major characters such as Ryan, Taylor, Natalie, Scarlett, Christine and James Frank, but also designed posters and concept images for all areas including the destroyed 13 zones, and launched the "Select and Fall in Love with Your Area" event on the official website.

In addition, Disney also threw more than $10 million in publicity expenses at the Super Bowl, the most influential sports competition in the United States, and further expanded the influence of the film with the help of this most popular sport in the United States.

Since May, Natalie has temporarily put aside the post-production of "127 Hours" and formed a strong publicity team with Taylor, Sophia Coppola and others. In line with Disney's plan, she frequently appeared in major media. Although Ryan did not participate in the promotion, her first appearance as a villain is still a huge and attractive booing head. Moreover, this film also focuses on one of the best young actors in Hollywood today.

On Thursday afternoon on June 2, local time in the United States, there were crowds of people at the intersection of Hollywood Avenue and Highland Avenue, as if the Oscars were here again. Many movie fans and media reporters gathered in front of the Kodak Theater just to witness the premiere of the massive "The Hunger Games" organized by Disney.

On both sides of the main entrance of Kodak Theater, two huge posters hang from the top of the theater to the ground. This is the main promotional poster of "The Hunger Games".

One is a mocking bird brooch burning in flames. It is designed with a unique ingenious design. It is round and small and delicate, and an arrow passes through it.

The other one is the only protagonist of the film, Natalie's appearance when she participated in the competition in the movie. She was wearing equipment for survival in the wild, and was carrying a set of bows and arrows behind her back. Her tough face was full of heroic spirit.

With gentle waves to both sides, Ryan almost walked across the red carpet. When passing by the interview area, Natalie and Taylor inside were surrounded by reporters and two airtight circles.

One of the two is the most representative figure among Hollywood actresses born in the 1980s, and the other is the new generation of popular female singers who are rising like a comet and shining.

"The Mockingbird Brooch follows Katnis into the arena, which symbolizes almost all the courageous beliefs and free spirits in The Hunger Games."

Natalie was vaguely heard in an interview, "I like this brooch and the spirit it represents! It is a kind of glory to be able to wear it!"

If Natalie could see it, Ryan really wanted to give her a thumbs up. The Mocking Bird Brooch would be one of the most important derivatives of the movie. It is not the first time that she has made such a hard-working publicity.

Obviously, under Ryan's long-term influence, Natalie also has enough business pioneering spirit.

As for Taylor on the other side, not to mention, most of her thoughts are almost a copy of Ryan and Nicole. When she sells her own movies, she naturally spares no effort.

Ryan then accepted an interview with a Disney TV reporter, which was his own media after all.

"Mr. Jenkins, the pre-sale work of The Hunger Games is so smooth..."

After asking a few questions about filming, the reporter focused on the promotion of the film. "Is this in your expectations?"

"The Hunger Games has a magical start," Ryan said briefly, 'The situation is indeed beyond our expectations. It is the best pre-sale of movie tickets in Disney history. And it is a non-sequel movie."

"The Hunger Games" was pre-sale on May 12 through multiple channels such as the Internet and telephone. It is still a while before it was released, but what is unexpected is that in just 24 hours, all the tickets for the film's opening day were sold out, and in the following time, many tickets for the first three days were sold out on the first weekend.

According to statistics from the online ticketing website ‘fandango’, The Hunger Games has broken the record for pre-sale ticketing on the first day and first week in North America.

This can be said to be a result of many aspects. In addition to the attractiveness brought by the main creative lineup and the novels that have been released in the past two years, the greatest contribution should be recorded in the rapid development of the online ticketing business.

Over time, the impact of online ticket sales will become increasingly greater, but according to North American laws, producers and publishers are not allowed to participate in any theater-related business, and Disney cannot extend too much in this regard.

"Hi, Nat, Ska, Alison, and Christine."

Walking to the four girls who were taking a photo together, Ryan waved to them, "It's really rare, this is the first time we've appeared in the same movie."

"You are the villain!"

Facing the countless flashes not far ahead, Taylor said in a low voice, "You don't belong to our group."

"Hey, my dear." Ryan stood among them, "It's so sad that you said that."

"How does it feel to be shot by Nat?" Kristen Stewart is talking about the plot in the movie.

“Very great.”

Looking at Natalie's brown eyes, Ryan smiled and said, "It's like he was hit by Cupid's arrow."

After the crew's routine group photo ended, Ryan and others walked into the Kodak Theater. Scarlett Johnson complained while walking, "Do you know that since last month, I have to run on both sides. After running the announcement of "The Hunger Games", I will participate in the promotion of "Escape from the Clones". Those fool reporters always like to ask some stupid questions about the two movies."

"So do you think our Hunger Games will be a big hit? Or will Escape from the Clones be better at the box office next week?"

Hearing Kristen Stewart's words, Scarlett frowned and whispered, "I've seen the sample films for the preview. I don't know why, but I always feel that the films Michael cut seem to have some problems."

"Hi Stephen."

Seeing the old Jewish man walking over, Ryan took the initiative to stretch out his hand. Spielberg quickly grabbed his hand, "Congratulations, Ryan, Disney will have another film with a box office of over 100 million in the first week."

According to pre-sale statistics, the most conservative box office of the film in the first week is expected to be between $110 million and $120 million.

For the three DreamWorks, which are in poor condition, it is impossible not to envy them.

DreamWorks is on the verge of danger today. If there is a problem with the big production this summer, it is likely to trigger a series of adverse reactions. "Escape from the Clone Island" will be crucial next week.

Unfortunately, most of Spielberg's latest masterpiece "War Worlds" comes from Paramount, and this film that will be released next month is basically not very busy with DreamWorks.

After talking for a few words, Ryan and others walked into the main hall of the theater and came to the front seat of the crew.

After saying hello to Sophia Coppola, Catherine Kennedy and others, he sat next to Natalie and waited for the video to kick off.

Text and image are two completely different carriers. Perhaps the novel version will always connect people with reality, especially North American critics who are increasingly dissatisfied with the Patriot Act, and perhaps some plots in the movie will also make people connect this aspect, but in general, the film's work is still more about shaping a unique female character.

In order to attract people, some fighting and killing scenes are certainly indispensable for the film, some of which are bloody and sensitive. In today's era, if Disney had not done enough work and was an important member of MPAA, "The Hunger Games" would not be the current PG-13 level, but R level.

This is a story similar to a dystopia. No matter the plot itself or the expression techniques used by the movie, there is nothing surprising or commendable about it. The film goes from makeup to costumes to young, handsome and beautiful casts to attract audiences.

But what we have to mention is the concept that is truly reflected in the film, a view of the 'new feminism' that has been rising in the film since the beginning of this century.

Since the 1970s, there have been more and more stories in the Hollywood film industry that really care about and show the relationship between women and social life. Among them, the heroine finds an excellent job or a reliable and rich man to get married and have children is the biggest and most ideal theme.

So in the 1990s, a Hollywood female character represented by Julia Roberts and Cameron Diaz appeared, and the fairytale romantic comedy movie where this character was located was pushed to the peak of development.

But after entering the new century, new changes have occurred in North America. With the rise of new feminism and other factors, this type of character and movie is becoming increasingly unpopular, and Julia Roberts and Cameron Diaz's rapid decline in Hollywood status.

For a long time, women often need to make a choice between success and liking. Even in a society like North America that boasts about freedom and fairness, the media and the public do not like to boast about women who have achieved great success.

This situation has changed a lot in the new millennium, especially in Hollywood, the most important propaganda position in the United States. There are more and more female characters in the films produced that do not conform to tradition.

Laura in "Tomb Raider", the three angels in "Charlie's Angels", the bride in "Kill Bill", Selena in "Legend of the Night", etc., the number of characters who are strong and independent and do not rely on men is increasing. Although it has not formed a trend, it has led to the emergence of the "new feminist" view in Hollywood movies.

The success of "Wonder Woman" last year led to the rapid development of this view.

Some people may ask, what is the new feminist view in the film? (To be continued...)
Chapter completed!