The problem with learning the Tao on the side is Weibo.

In the past life, Weibo was in the hands of Sina. It gathered people but not money, only made fun of fun but not money. It was just guarding the huge user base and traffic, but it could only sell advertisements like traditional media selling pages, and never found a clear monetization model.

In this life, Bian Xuedao is preparing to spend a lot of money on Weibo, and he must not repeat Sina's mistakes.

How to not repeat Sina’s mistakes?

We must find a helmman with clear ideas, clear goals and strong execution.

This candidate was originally a fog in Bian Xuedao's mind.

However, when Hong Chengfu introduced Chen Ya'an's resume to him, he heard the word "Yahoo" and learned the Tao and had an idea.

Chen Ya'an has worked in top investment banks, with vision and practical skills. He has also been a professor in higher education institutions at home and abroad, and his thinking system and theoretical literacy are not low. What makes Bian Xuedao most excited is that Chen Ya'an led Yahoo to China and has this experience. Regardless of the result, he must have a deeper understanding of the Internet and national conditions.

In Bian Xuedao's mind, Chen Ya'an almost met all the conditions for the right candidate in his conception. The only thing that needs to be confirmed is what Chen Ya'an's idea of ​​helming after listening to Bian Xuedao's introduction to Weibo?

Also, when Bian Xuedao introduced Weibo, he deliberately talked about Sina's development strategies in his previous life. He wanted to see if Chen Ya'an could keenly capture the shortcomings of Sina's strategy.

Regarding Weibo, Bian Xuedao talked about it for more than 3 minutes.

Hong Chengfu and Shen Ya'an were listening all the time, only at a particularly critical link in the middle, asked a few questions, and then entered the listening mode again.

Bian Xuedao has finished speaking.

He picked up the wine glass and drank it in one sip. He reached out to get the wine bottle. Hong Chengfu blocked his hand, picked up the wine bottle himself, and poured him half a cup.

Putting down the bottle, Hong Chengfu said: "I won't talk about anything else, just the things and ideas you just mentioned, it's not surprising that you have achieved today. I have always admired talented people, especially talented young people, toast them."

Seeing Bian Xuedao picking up the cup and drinking a sip, Hong Chengfu looked at Chen Ya'an and said, "I have poured all this thing in my stomach for him, I'll see you today."

Chen Ya'an's fingers flexed rhythmically on the table, then rubbed the wine glass twice before speaking: "Your thinking is very good, but there are two things that I feel lacking in strategy."

After hearing what Chen Ya'an said, Bian Xuedao and Hong Chengfu both felt excited, sat up straight and looked at Chen Ya'an.

Chen Ya'an said: "First, after listening to your introduction just now, this Weibo blog that has not yet been released has a strong media attribute and insufficient social attributes."

Seeing that Chen Ya'an opened his mouth and said the key point, Bian Xuedao was ecstatic, but his face was calm and he asked quietly: "What?"

Chen Ya'an said: "The centralized form of media itself is on a downward trend around the world. The vitality of magazines can be a little longer. I estimate that the lifespan of the newspaper industry is between B and 15 years, that is, from 207 to 214, there will be a wave of newspaper bankruptcy. From 215 to 22 years, newspapers will irreversibly disappear on a large scale within these six years."

Hong Chengfu asked: "Isn't there any new media? Will it continue your life by surfing the newspaper online?"

Chen Ya'an said: "You are talking about a layman."

Hong Chengfu did not think it was offensive: "Tell me."

Chen Ya'an said: "The media organization form of traditional media is a radiant structure centered on news production that controls people and professionalism. As for new media, it is actually not a media, but an Internet-based media platform. New media is not only a content integration platform and an information release platform, but more importantly, it is an open comprehensive service platform, an integrated service provider that integrates resources, responds to demands and creates value."

Bian Xuedao interrupted: "Let's talk about new media first, just talk about Weibo."

Chen Ya'an said: "According to what you said just now, the ideal development of Weibo may gather huge popularity and traffic within two years, but... the single media attribute will make Weibo a lively teahouse. Everyone goes to the teahouse every day to hear stories. Who breaks up with whom today, who fights with whom tomorrow, and who will check in with whom later, but even if you are good at this topic-based operation, one hot topic a day and one case a ten-day, the ecology of Weibo can only be farther and farther away from people's daily lives, because no matter how lively it looks, it always reflects only a case, and it has nothing to do with the lives of most people. When people's purpose of opening Weibo is the same as watching TV and newspapers, Weibo is equivalent to entering a dead end."

Bian Xuedao deliberately asked: "Dead end?"

Chen Ya'an said: "It's a dead end to work in the media now."

Hong Chengfu asked: "You just said that you can gather a lot of popularity and traffic within two years, but why is it still a dead end? There are many users and you will naturally make a profit. Isn't this a consensus in the Internet industry?"

Chen Ya'an took out a cigarette from his pocket, and did not light it, and placed it on the table, saying, "It's like a person playing monkeys on an overpass, and people gathered together to watch monkeys. The ultimate money is the artist who plays monkeys, and it is definitely not the overpass."

Wonderful metaphor

Chen Ya'an continued: "The media will eventually die, but people's social needs are immortal. Therefore, this Weibo that has not been launched yet must be made into a social network platform from the beginning, rather than a media publishing platform. A company has a corporate gene and a product has a product gene. Once this gene begins to highlight its characteristics, it will be very difficult to change it."

Bian Xuedao poured a glass of wine for Chen Ya'an and said, "You just said that there are two places that lack strategic vision. I just said one, what is the latter one?"

Chen Ya'an said: "The first one has not finished speaking yet."

"I suggest not defining the relationship between Weibo users and users, and changing it to friends may be better."

Bian Xuedao asked: "What is the reason?"

Chen Ya'an said: "In fact, the difference is whether you want to be a media or a social networking company."

"What are fans? Fans are worshipping, fans, and looking up. What is the most common image of fans? It is a celebrity who is traveling. Fans shake cardboard, scream, cries, and have a distorted expression. They hold their mobile phones to take pictures, and then are blocked by cordons and security walls."

"What are friends? Friends are chatting, arguing, and interaction. Friends can chat freely that they forget to add salt when cooking today; which friend will have a birthday tomorrow, what gifts to give are good and not expensive; a colleague is going to get married the day after tomorrow, and asks everyone on Weibo what color of clothes they are good to wear... This is an equal message transmission."

"In summary, fans correspond to media and friends correspond to social interactions. It is better to look up to them than to stand shoulder to shoulder."

A good sentence: "It is better to stand shoulder to shoulder than to look up."

Hearing this sentence, Bian Xuedao made up his mind to invite Chen Ya'an back to Zhiwei Technology... Without youdao Investment, he let him take full control of the development strategy and capital investment of the IT part, and together with Wang Yinan, he led Zhiwei Technology to compete with the Internet.

(Please give Chen Ya'an and Hong Chengfu a lot of scenes recently, which shows that their status in the group will be very high in the future. The book is called "Baibanhongzi Fighting Fangfei". Only by learning the Tao alone can one fight a lot of scenes. With other great people, it will be interesting to see it.)

...
Chapter completed!