Chapter 193 Expansion Begins
After Liu Xiang won the gold medal in the Olympics, the domestic media's sporting and advertising circles were in full swing.
All kinds of information were dug out.
One of the media started the fastest and used its own channels to count all the advertisements Liu Xiang signed before the Athens Olympics. He suddenly found that there were both international Coca-Cola and a small sports club far away in Songjiang.
Club? Sports Hall? Signed Liu Xiang before the Olympics?
The media contacted friends of local media in Songjiang and confirmed that Shangdong Club really signed Liu Xiang, and it has set off a craze in Songjiang.
Soon, an article titled "Who did it when you bet on Liu Xiang?" was released.
The article counts from Coca-Cola to Shangdong Club, and even lists the approximate costs of signing Liu Xiang before the Olympics, and then compares it with Liu Xiang's advertising quotation after returning to China, and summarizes one sentence: Time is money, connections are money, and vision is money.
In the morning, there were not many people in the sports hall.
Tiny dust flew in the sunlight from the window, with a different sense of memory.
After explaining to the staff responsible for cleaning and maintenance of equipment, Wu Tian found a sunny location in the second floor rest area, ordered a pot of tea, and leisurely looked at the newspaper of the day.
Soon, a report in the newspaper attracted him.
The report title is "Athens wins gold, Liu Xiang's advertising endorsement value soars to 600,000"
After reading the newspaper, Wu Tian's eyes became straight.
I have been busy recently. This is the first time Wu Tian has seen detailed reports on Liu Xiang’s advertising value.
Although Liu Xiang was not signed by him, Wu Tian knew how much it cost to sign Liu Xiang with Bian Xuedao.
What's going on?
It was a few months before and after, and it was the endorsement, but the price was more than ten times smaller?
Boss Bian made a time difference, which means he made more than 4 million yuan?
Yes, Bian Xuedao made more than 4 million in the matter of Liu Xiang's endorsement, but in fact it's far more than that.
Before the Athens Olympics, including Shangdong Club, which was studying Taoism, Liu Xiang signed a total of 6 advertisements.
These six advertisements began to work as soon as possible after he won the gold medal, and their eyeball effect was better than those that followed.
In Songjiang, Shangdong's VIp card is selling so popular, largely because Shangdong's endorsement advertisements are too fierce.
Perhaps Shangdong's service level is not worth a lot of money, but the Liu Xiang endorsement advertisement hanging on Shangdong's wall is valuable, so everyone agrees to pay for it.
People have a herd mentality. When they see others going to apply for cards, they will also apply for one if they want to exercise. This is the same principle as some merchants hire people to queue up outside the door to buy, and the sales volume on that day really rose.
When Wu Tian was reading the newspaper, Bian Xuedao was still sleeping at home.
Last night, he carefully calculated the income situation since Shangdong opened the store and planned how to allocate and use the money.
Then he called Du Hai and asked about the recent maintenance status of 2- and the revenue situation of important positions on the first screen of the website.
Du Hai told him about his work experience over the period of time on the phone, and then gave Bian Xuedao another job to him, and also reported on the changes in Ta2-page. The two chatted until very late.
9 a.m.
Bian Xuedao was sleeping soundly, and the phone rang.
He thought about turning off the phone when he was sleeping more than once, but he never really cut it off.
He is no longer in charge of the club. If Wu Tian and Liu Yisong can’t find him when something really happens, it would be unreasonable.
Looks like caller ID: Fu Caining.
"Hey." Bian Xuedao's voice was filled with obvious sleepiness.
Fu Caining on the other end of the phone was stunned for a moment, and then said, "I made a phone call based on the jet lag. It's daytime in China, why do you keep this sound?"
Bian Xuedao said: "I stayed up late last night."
Fu Caining asked: "Did you work on women?"
Bian Xuedao was very depressed and thought to himself, why did Lao Fu's daughter be as virtuous as Liao Liao?
Bian Xuedao said: "If you have something to say, you will have nothing to do."
Fu Caining said: "I will sign Liu Xiang for you, you seem to have made a lot of money."
Bian Xuedao said: "You seem to have made a lot of money, too."
Fu Caining said: "Don't say that, it hurts the feelings."
Bian Xuedao said: "You have time-consuming labor with me. Have you ever thought about love?"
Fu Caining said: "I just asked my dad about it and he said you can choose one in a hundred. Why don't we try to talk about our relationship?"
Bian Xuedao yawned and asked, "Miss, please, I'll just say something. I want to sleep for a while."
Fu Caining said: "I'm just curious why you bet on Liu Xiang so confidently a few months ago, and even wanted to sign him even if you were slandered by me."
Bian Xuedao said: "I just want to be optimistic, this won't work? Didn't Coca-Cola sign him in advance?"
Fu Caining said: "It's different. Coca-Cola's marketing team is top-notch, and they seem to have other channels."
Bian Xuedao said: "I'll die if I don't talk about the key points."
Fu Caining said: "Okay, I just want to tell you that I am going to return to China on New Year's Day. I heard that your club is still okay. I'll prepare a card for me and I'll go back and give you some guidance."
Bian Xuedao said: "Await for the visit."
Wu Tian had contacted the two sports halls next door several times, and the talk went smoothly.
The main reason for the success was that Shangdong snatched all the high-end customers in their museum. Of course, the high-end customers in their museum were considered mid-range when Shangdong reached Shangdong, but he still snatched them.
The remaining low-end individual tourists who can't afford to play Shangdong are not enough to feed the daily expenses of sports halls.
The owners of both sports halls felt that it was meaningless to be so wasteful to guard Shangdong. Instead, they were used as a comparison and used to be a green leaf for Shangdong in vain.
It happened that the owners of the two sports halls next door were both homeowners, because the doors of their houses were not well-opened and they were always difficult to rent them out, so they did it themselves.
Bian Xuedao met with the owners of two sports halls once, and both agreed to sell them, but the price was relatively high.
They are not stupid either.
Shangdong is so popular now, and there are few sports in the museum. If you want to show your strength, you can only acquire their museum to expand. At this time, if you don’t ask for a big talk, when will you?
For the two museums next to Shangdong, Bian Xuedao is determined to win.
He now has plenty of funds and bought two museums. Even if everything else is lost, in seven or eight years, the land of these three museums will make him worry-free in the rest of his life.
When Bian Xuedao met with the two companies for the third time, the price was negotiated.
One is 200,000 yuan, one is 200,000 yuan, and Bian Xuedao used 5.4 million yuan to acquire the three largest sports halls in the development zone, connecting them into one and merge them into one.
Bian Xuedao found Fu Lixing again.
Fu Lixing was invited to be responsible for the renovation and renovation of the two new museums, and also formally invited Fu Lixing to join Shangdong.
After listening to Bian Xuedao's invitation to join the club, Fu Lixing was amused: "Are you confused? I'm a design engineer, why are you going?"
Bian Xuedao said: "I lack people here, and I lack management personnel that I can trust. If you come to Shangdian, you can sign it outside of the project. Wu Tian and Liu Yisong are really too busy."
Fu Lixing said: "This is a big deal, let me think about it."
Bian Xuedao said, "What else do you think? I have come here more than ten times and I have never seen any other customers. Otherwise, you come here first and wait until the club is relaxed, and you will come back."
Fu Lixing said: "What are you kidding? What should I do with my designers?"
Bian Xuedao said: "Okay, let's not talk about this for now. I have listed the main functions of the two new museums for you on paper. You are mainly going to help me consider the division and connection issues of the three venues, as well as the unified style issues. We must not make people feel that the decoration of the three museums is high and low. By the way, there are fire protection and escape channels. I have marked them on the drawings. See if you can add two according to my idea."
Fu Lixing looked at the drawings and asked, "How much are you going to invest this time? A better swimming pool is very expensive, indoor constant temperature system, water purification system, etc., and requires a lot of supporting facilities."
Bian Xuedao said: "I will prepare 600,000 for you. I will do it first, it will not be enough."
Fu Lixing looked up at Bian Xuedao and said, "It seems that Shangdong has made you a lot of money."
After making a lot of money, Bian Xuedao finally realized that he still owed 1 million yuan outside.
After leaving Fu Lixing's studio, Bian Xuedao called Wen Congqian.
When he saw Wen Congqian, Bian Xuedao was startled. He saw that his hair was messy, his clothes were wrinkled, and there were two blood channels on his neck...
Bian Xuedao asked Wen Congqian: "What's wrong with you?"
Wen Congqian said a little embarrassedly: "I had a fight before going out."
Bian Xuedao asked: "Who are you with?"
Wen Congqian said with a strange expression: "Girlfriend."
When Bian Xuedao saw him like this, he knew that he had a secret. Since Wen Congqian didn't want to say it, he wouldn't ask the whole question.
Wen Congqian took out Bian Xuedao's real estate certificate from his bag, handed it to him, took a sip of tea and said, "I guess you don't know yet that your house has appreciated this year."
Bian Xuedao opened the property certificate and glanced at it, and said with a smile: "Is that so? I really didn't pay attention."
Wen Congqian said: "If it weren't for you, I wouldn't have paid back this house."
Bian Xuedao looked at Wen Congqian and said, "Is it profitable to buy this house for 1 million yuan?"
Wen Congqian said: "First drink with me, talk for a while, and then go to the bank later."
Bian Xuedao finally knew who Wen Congqian’s “girlfriend” was.
Wen Congqian is 2 years old this year. His girlfriend is Zhai Yu, 34 years old and divorced.
Speaking of which, the two have a lot of connections.
Wen Congqian and Zhai Yu are fellow villagers. When they were young, they lived quite close to each other. However, because they were a few years apart, girls did not play with each other like boys, so there was no contact.
The only time the two of them had been with each other was in the year when Wen Congqian took the college entrance examination, when Zhai Yu had already graduated from college. Wen Congqian's parents wanted to find someone to help him apply for the schools and majors they applied for, so they searched everywhere and found their neighbor's old Zhai family.
It happened that Zhai Yu was applying for a household registration in his hometown at that time. After listening to Wen Congqian's score, he went against the opposition and advised him to apply for Songjiang University of Technology.
In fact, judging from Wen Congqian's estimation level, it is risky to apply to Songjiang University of Technology, but Zhai Yu is optimistic about this university.
Later, Wen Congqian overheard that Zhai Yu’s job was in Songjiang City. He gritted his teeth and signed up for Songjiang University of Technology with his parents’ intentions.
Chapter completed!