Chapter 163 Shen Fu knocks on the door
Two VIp membership system planning documents flew over half of the earth and sent them to Bian Xuedao's email at almost the same time.
Bian Xuedao made two calls first and expressed his gratitude to Guan Shunan and Fu Caining.
Guan Shunan said he hoped he would invite him to dinner.
Fu Caining said that it would be best to forget her in this kind of mess in the future.
After carefully reading the planning book from Germany, Bian Xuedao sincerely sighed that those who went out to drink foreign ink were indeed more skilled than their own small review.
This planning book clearly inherits some of the German thinking qualities, and the numbers and charts account for more than one-third of the entire planning book.
Because they did not know the specific consumption level of Songjiang City and the average charging level of sports halls, the other party used data from several European countries to analyze and model it, and then substituted it into China's income and expenditure ratio and consumption habits, and calculated a complete 6 sets of alternative plans for Bian Xuedao.
Bian Xuedao felt that he had to treat Guan Shunan to a good meal for these six plans and sincerely expressed his gratitude. Because the German man who didn't know him, he obviously took such a hard time because of Guan Shunan's face.
These six sets of solutions mark all the golden division lines at all levels, and at the same time, a range is marked with a dotted line, indicating that short-term activities can be combined in this range and float as appropriate.
Even the current loss and long-term return ratio are calculated into the chart.
Bian Xuedao was so impressed that he couldn't speak.
He swore in his heart that if he had money to a certain level in the future, he would find someone of this level to be his economist.
However, after he read Fu Caining's planning, he had a new idea. Only Fu Lixing's daughter is truly a talent.
Fu Caining's planning book only roughly changed a few places that he took for granted in his draft.
But use a lot of ink to tell him what modern marketing is.
Fu Caining said: The way to draft Bian Xuedao VIp is right, but the vision and vision are not worth mentioning. Sports halls like Bian Xuedao have to give people the feeling of taking a high-end route from the beginning, and they must become famous in one shot, otherwise they will fail and cannot be reversed in a short period of time.
Fu Caining said: Bian Xuedao's customer base positioning was obviously deviated from investment. No club or club could meet the needs of both low-end and high-end groups at the same time. These two groups cannot coexist harmoniously. Therefore, Bian Xuedao must abandon the fantasies that were not in line with reality at the beginning and concentrate on being high-end users.
Fu Caining said: If you do not issue cards at level VI2 or below, you can sign or issue a couple of invoices. You must highlight the scarcity of Shangdong VIp cards.
In addition, the holders of high-level VIp cards do not care about the little favors in the venue, but they care about face. Therefore, the high-level VIp cards must be activate the privilege of bringing people into the store.
For example, a total of 9 VIPs can be recharged to level B, and you can bring individuals in each time, using the venue and all facilities in the venue; if you recharge to level 9, you can bring 6 people.
To put it bluntly, a high-end VIp card is equivalent to a family package.
At the same time, because such privileges can easily bring load pressure to the venue, it is necessary to limit the number of VR and distribution. That is to say, there must be a quantity limit and no one can recharge. And to everyone, once the advanced V card is issued full, no one will open the card anymore. You can only wait for the recharged customers to refund the card before they can be issued in sequence according to the order of queueing for candidates.
You can hang an electronic screen in the venue to display the remaining number of advanced VIp cards, giving people a sense of urgency that you will lose if you don’t recharge as soon as possible.
Of course, for the sake of flexibility and interpersonal communication, the boss and the club general manager, deputy general manager, and public relations manager can give different amounts of "Shangdong Four-Color Cards".
The boss has B to 10 "Shangdong Gold Cards" in his hand, and the authority is equal to 2 years.
The general manager has a "Shangdong Silver Card" in his hand, with the authority equal to VR and the term is 1 year.
The vice president has a "Shangdong Blue Card" in his hand, which can bring 1 people into the market for a period of half a year.
The public relations manager has 2 "Shangdong Red Cards" with a term of 1 year and can be brought into the market each time, but each red card can only be used 6 times.
The red card in the hands of the public relations manager has a number and needs to be reviewed by the boss and the general manager before it can be issued.
In addition, for outstanding employees in sports halls, they can use "special cards" to reward them, which can be used for their own use or given to others.
Members who have made outstanding contributions to the promotion of Shangdong Club, regardless of their status, must be rewarded, so that those who have no money can also have the opportunity to obtain the "Shangdong Card".
For details, you can refer to the "Shangdong Four Color Card" to create the "Shangdong Four Flower Card", but it is just about permissions and usage period.
Finally, Fu Caining told Bian Xuedao: The VIp system must not be used as a system for raising money, but as a means of brand strategy promotion. The VIp card of Shangdong Club is planned as a symbol of status, financial resources, strength, and contribution. Cultivating a consensus in society that if there is a "Shangdong card" in the card bag, it means that this person is very awesome in one aspect.
This is the ultimate brand planning.
All international luxury goods are taken along this path, just the same.
At this time, Bian Xuedao felt that if this planning book was really written by Fu Caining, she would really be able to afford Fu Lixing's evaluation of "the most satisfactory work".
As for Fu Lixing's proposal to meet the two, Bian Xuedao felt that although this girl is likely to have a national face and is a little bit of a financial affair, she kept asking for labor fees, but for this experience, there is nothing wrong with meeting.
Bian Xuedao was working hard to organize the planning letter at home, and when he wrote the plans that were in line with the local conditions and could be implemented into the final draft one by one, a slight knock on the door came.
The knock on the door is strange and light, but it has a sense of rhythm, which is very special.
There are very few people who come to learn Taoism in Bian.
Since Shan Rao left, almost no one has come except Li Yu.
Everyone knows that it is true that Bian Xuedao is easy to speak, but he seems to value his own space alone.
There is no way, this is caused by the living habits of an adult man in his thirties.
Bian Xuedao stood up and opened the door. From the cat's eyes, he saw a person who surprised him very much.
Shen Fu.
How could she knock on her door?
Oh, by the way, this was her home.
The door opened, and Shen Fu was stunned for a moment when he looked at Bian Xuedao in the door.
Standing outside the door, Shen Fu asked Bian Xue: "Are you still renting here? Is the owner at home?"
Professor Shen and his wife did not seem to have told Shen Fu that the house was sold to students, and Shen Fu did not ask from Teacher Shen, who was having difficulty speaking and deeds that Bian Xuedao is the current owner. Shen Fu misunderstood that Bian Xuedao is the tenant here.
"Let's talk in the house." Bian Xuedao turned sideways and gave up the door.
Chen Fu didn't enter the house, "The owner is not here? Then can you call me?"
Bian Xuedao said: "Didn't Professor Chen tell you? I am the owner of the house. Before they went to Beijing, they sold the house to me."
"Ah?" Chen Fu was obviously a little surprised, "Aren't you still a student?"
Bian Xuedao smiled: "Yes, it's a student, but no one stipulates that students cannot buy a house."
Chen Fu finally entered the house.
Looking at the hugely changing decorations and layouts in the house, my rich eyes were a little dim.
Bian Xuedao asked: "What to drink?"
Chen Fu stood in the living room and looked around: "No, thank you."
Bian Xuedao said: "Don't be so polite. When I rented here, Professor Chen and his old couple were very nice to me. And, I've heard your class."
The fragrant eyes finally turned to Bian Xuedao and stayed on him for two seconds.
Bian Xuedao said: "I didn't go there by my name. I really chose that course, but I didn't finish it after all."
Chen Fu nodded after hearing this, and suddenly said, "I want to see the room, is that OK?"
Bian Xuedao waved his hand and said, "Look at it casually."
Chen Fu really looked at each room. When he saw the east room where Shan Rao lived, Chen Fu looked at it for a while and asked Bian Xue, "Didn't you change this room?"
Bian Xuedao said: "I am the only one living alone, and I can't live there, and the house is almost unmoved."
Chen Fu said: "Actually, I have been here many times, and no one is there every time."
Bian Xuedao said: "I haven't lived here often recently, I always live in the dormitory."
Chen Fu said: "I want to discuss something with you."
Bian Xuedao asked: "What's the matter?"
Chen Fu said: "I want to rent a house for you."
After saying that, he pointed to the east room and said, "This is the room."
It is a bit difficult to learn Taoism on the side.
Although he has classical beauty, he never thought of renting a house.
You should know that the house of "Linpan Family" has not been opened yet. There are many secrets in this house. Also, he is really not allowed to rent a house for the money.
Chen Fu asked Bian Xue: "How much does it cost per month when you rent here?"
Bian Xuedao said: "It was 550 at that time, and I said it was 60."
Chen Fu frowned slightly: "A room is 60 a month"
Bian Xuedao said: "Yes, it was a high price at that time, and it would be enough to rent a whole house if you change your house."
Chen Fu stared at the east room for a while and asked, "How much do you want to rent?"
Bian Xuedao said: "I am a person who is quite alone and doesn't like living with others."
Chen Fu pointed to the big bear left by Shan Rao in the room and said, "Who lives in this room?"
Bian Xuedao said: "Not now."
Chen Fu pursed her lips and said, "I will give you 60 yuan in January."
Bian Xuedao smiled and said, "Teacher Shen, I really don't need this little money."
Seeing that Bian Xuedao did not let go, Chen Fu seemed to have made some decision and said, "My mother's mind is sometimes good and sometimes bad, sometimes awake and confused. This is vascular dementia caused by thrombosis. The doctor said that in addition to treatment, it is best to let my mother live in a familiar environment, which can delay the condition."
Seeing Bian Xuedao listening carefully, Chen Fu continued: "Because my mother has lived on the campus of Dongsen University for half her life, I took her back to Songjiang after my father left and rented a house in the family area behind."
"But my mother didn't like that strange house very much. She always asked me to push her out and walk on campus. Once she pushed her past downstairs, she held my hand and wanted to go upstairs."
"I know, she remembers that this was the home she used to be."
Chapter completed!