December 31, 2008, Shanghai Stock Exchange.

Four hours before the reception, Bian Xuedao, who had received guests from all walks of life, returned to the top room, took off his coat, loosened the collar of his shirt, sat on the sofa while twisting the soda bottle cap, and listened to Fu Caining to report on the arrangements of the reception on-site layout and red carpet signature, fashion show, charity auction and other links.

After listening to Fu Caining's words, he explained to Wu Sijie, Chen Ya'an, Li Yu, Hong Chengfu, and Tang Zhuo who were surrounded by him. Bian Xuedao glanced at his watch and said, "There are 4 hours left. Everyone will go back and have a rest. In 3 hours, we will gather in the reception hall."

After his subordinate left, he sat quietly on the sofa in the reception area for a while, and Bian Xuedao was inexplicably a little uneasy.

The dream in the bathtub in the morning kept lingering in his mind, as if it had some magic and some meaning.

Bian Xuedao still remembers a scene in his dream - a man and a woman debated against each other on the highly anticipated podium. He couldn't see the faces of the two on the stage, but he could hear the two attacking each other in English. Then, someone asked him behind him who would win on the stage.

The questioner's voice sounded a little familiar. When Bian Xuedao heard it, seven points were like Zhu Haishan, two points were like Zhu Tianyang, and one point was like Zhu Zhichun, as if he was surrounded. Bian Xuedao did not look back. A subconscious voice told him that this was Zhu Haishan's last "test". If it was passed, he could have a wide sky. Once something went wrong, the Zhu family would take back the property he gave him and a huge amount of "interest".

For some reason, Bian Xuedao did not feel a trace of resistance. He just tried hard to stare at the two people on the stage, trying to see who the two people were in a fierce debate. Unfortunately, he couldn't see through the milky white clouds floating in front of their faces.

I couldn't see through it, so I had to turn to recall it with all my strength, but I searched all the memories in my mind, and there was no clip that matched the scene in front of me.

At this time, the voice behind him asked again: "Who will win the two of them?"

There is no other way to learn the Tao, but only a gamble: "Female."

As soon as the words came, the light on the stage suddenly darkened and then brightened. When I looked closely, the woman disappeared, and only the man left to speak generously on the stage. Below the stage? Some people cheered excitedly, some people cried sadly. A few seconds later, there were erratic ridicule, sighs, celebrating each other and sharpening the knife.

Immediately afterwards, the surrounding scenes changed.

Bian Xuedao magically saw himself sitting in the conference room. The sides of the oval conference table were filled with people, but no one spoke, and everyone looked heavy and confused.

After watching from the third perspective for a while, Bian Xuedao suddenly realized that this seemed to be the scene after the prophet expired and he led the group to "blindly" and run wildly on the wrong path.

Thinking of this, he immediately wanted to move to the conference table and see what was written on the report in front of everyone. With just a few glances, he could avoid it in the future.

The stylist, who came as promised, interrupted his intention.

It turned out to be a dream!

Is it just a dream?

After thinking for a while, Bian Xuedao decided to talk to someone, and it would be better to have a brainstorm.

Who are you looking for?

If you want to brainstorm, you will definitely not be able to meet each other frequently.

It is not common to meet, and it is not OK to have different native languages.

And it is best to be a business leader with practical experience, rather than a think tank scholar or senior executive staff.

Thinking of this, Bian Xuedao got up and walked to the safe, opened the safe, took out the list of guests at the party placed inside, and read it page by page.

When he saw the sixth page, his eyes fell on a name - Liao Chi.

In the past 2008, Liao Chi is among the few people who have brought surprises to Bian Xuedao.

A real surprise!

After obtaining the funds injected by Youdao Group, Liao Chi turned "natural oils" and "Xingbang Agriculture" into a nationally renowned high-end organic brand.

Of course, there is a factor in the "super advertising" that Youdao Group donated 300 million yuan of donations after the Aoki earthquake. However, Liao Chi's management and leadership ability cannot be ignored, and it is even more eye-catching than the effect of "super advertising". His personal reputation has spread from Beijiang Province to the whole country, becoming a business expert who is concerned about in the business world.

The reason why he received such a high evaluation is that Liao Chi achieved four words - a mega-level.

Looking at the four words "stable and progressive", many people cannot see their value, but if you combine the short-lived Wugu Taoist case, you can feel Liao Chi's soberness, calmness and stability.

The world summarizes the failure of Wugu Taoist Temple and can summarize many internal and external reasons. One of the reasons that no one can avoid is that successful advertising has triggered huge market demand. The huge market demand has made corporate leaders feel excited, and they have continuously increased their capital investment and blindly expanded. The large-scale expansion not only brings financial pressure, but also makes management problems increasingly prominent and eventually collapse.

As a "rare" small physical commodity under Youdao Group, at least 70% of the advertising effect generated by donating 300 million yuan at the disaster relief party fell on "natural oils" and "Xingbang Agriculture". It can be said that the market demand caused is even better than that of Wugu Taoist advertisements.

But no matter how "fanity" the market demand is, Liao Chi always made steady progress in an orderly manner, steadily expanding production capacity and orderly spreading the sales network.

If that's all, Liao Chi will not be noticed by experts from all walks of life. What makes Liao Chi really extraordinary is that he decisively hires top professional managers to operate hunger marketing, turns disadvantages into advantages, and transforms the shortage of capacity in short supply into "high-end products", and his leadership ability is amazing.

Breaking from the shackles of funds, Liao Chi is like a fish entering the sea and a dragon coming out of heaven. His talent can be fully displayed, which makes people admire him.

Therefore, even if you don’t brainstorm, Bian Xuedao felt that he should meet Liao Chi alone.

Five minutes later, Bian Xuedao, dressed in neatly, took the elevator to the 26th floor of the hotel where Liao Chi's room was.

Liao Chi arrived at the Shanghai Stock Exchange on the afternoon of the 30th. After arriving at the Shanghai Stock Exchange, he visited several comrades and old leaders who were in the army. He checked in Maoyue at noon on the 31st, so Bian Xuedao had never met Liao Chi.

Li Bing rang the doorbell twice, and footsteps came from the door.

The door opens...

Liao Liao in the door looked at Bian Xue unexpectedly and said, "Why are you here?"

Bian Xuedao smiled and said, "Come and come to learn from Mr. Liao, why aren't you welcome?"

A few minutes later, when he saw Bian Xuedao had something to talk to his father, Liao Liao got up and left.

Before leaving the door, Liao Liao turned around and said to Liao Chi, "Dad, don't teach him your skills in vain. Even if there is no charge, he will have dozens of boxes of good wine from his winery and drink it slowly when he goes home."

Liao Liao left, only Bian Xuedao and Liao Chi were left in the room.

When he walked to the window and looked out, Bian Xuedao found that Liao Chi's room could only see the Bund, and there was no Oriental Pearl. The scenery on the side of the Oriental Pearl was blocked by the corners of the building.

Sure enough, you get what you pay for. The apartments you live in at Xuedao upstairs are the most expensive and have the best view. You can overlook the Pujiang River at 270 degrees. You can see Pudong during the day and Puxi at night.

When they were learning the Tao, they looked at the Bund, and when they were watching Liao Chi, they didn't say anything.

In Liao Chi's eyes, the young appearance of this man who was the same age as his daughter, hiding a mature temperament and confidence that was incompatible with his age. He just stood so quietly, exuding an inviolable majesty, which made Liao Chi, who had a high opinion of his half-life, inexplicably felt wasted his youth.

After two minutes of silence, Liao Chi asked, "What are Mr. Bian thinking?"

Bian Xuedao looked at the cars and pedestrians on the road outside the window and said, "I was thinking, do those people downstairs know that I'm watching them here?"

A pun word made Liao Chi's heart move, but he was an old man and replied calmly: "You are at a high place, they are at a low place, and they have different visions, so I definitely don't know."

Bian Xuedao turned around and looked at Liao Chi and said, "Will someone on our heads look at us in places we don't know?"

Liao Chi thought for a while and said calmly: "Maybe there is, maybe not."

Looking at Liao Chi, Bian Xuedao suddenly laughed: "Just just now, I thought that people must take good care of their bodies."

Liao Chi: “…”

Bian Xuedao walked to the sofa and said, "Think about the white blood cells in our bodies fighting bacteria. They fight to the death in places we can't see, and then die silently. Those white blood cells that have died may also have liked people, good friends, gifts and emotions that have not been given to you, and they will become a farewell once they go to the battlefield... So even for them, they must take good care of their bodies, otherwise they will be separated from one's life and death every day, so I'm sorry to them."

Well……

This is wherever it goes!

Bian Xuedao's imagination made Liao Chi, who had a quick thinking and good eloquence, didn't know how to respond for a while, so he had to echo: "We should really cherish our body."

Sitting on the sofa, signaling Liao Chi to sit, Bian Xuedao looked at Liao Chi and said, "Look at you that you have lost a lot this year. Don't be too anxious when you run a business, your health is the foundation."

After hearing this, Liao Chi pondered for a few seconds, sat upright and said, "This year, the scale of enterprises in Tiansheng Hexingbang has expanded a lot, and the management is a bit stretched. Before I came, I was thinking about asking Youdao if you could send a few people to add to the management."

Looking at Liao Chi, Bian Xuedao smiled heartily and waved his hand and said, "I don't mean that. Mr. Liao, you have thought too much. We agreed at the beginning that I invest money and manage it. I have many shortcomings, but I still have the spirit of contract, so you can rest assured about this."

Capturing the change of expression on Liao Chi's face, Bian Xuedao continued: "I won't send it to you by manpower. Mr. Liao, you have to work hard to dig out. If you really like someone on Youdao, tell me, let me consider it, but Liao Liao will definitely not move. She has to host the big stall of Youdao Media for me."

Liao Chi is convinced!!

Regardless of the business literacy of learning the Tao, Liao Chi sighed as if he were the only skill of power and controlling people.

Just now, Bian Xuedao completed a series of psychological warfare after a few words.

First, knocking...

Liao Chi's business performance this year is obvious to all. He seems to be worried that Liao Chi will expand himself. Bian Xuedao said straight to the point, "He has been watching Liao Chi from a high place."

Then there is the test...

Using "body is the foundation" to test Liao Chi's blockade of Tiansheng Oil and Xingbang's agricultural management rights. Liao Chi was almost certain that if he did not immediately express his willingness to decentralize power, but pretended to be stupid and did not understand, Bian Xuedao would most likely break away his tight hands and reorganize Tiansheng and Xingbang's management team.

Then, it is said that it is generous to win over people's hearts...

Finally, it is implied that Liao Chi and Liao Liao both prosper and lose both.

Liao Chi really couldn't understand it. At this age of Bian Xuedao, even if he started reading history books since elementary school, he probably wouldn't be able to learn such a deep level of darkness? Is it really a destiny?

Liao Chi was thinking, Bian Xuedao changed his tone and looked at Liao Chi and said, "I came here mainly to ask Mr. Liao for some questions."

When Liao Chi heard this, he said solemnly: "Please speak."

Bian Xuedao said slowly: "Have you heard of the wave of executive resignations in Yanhuang Media this year?"

Liao Chi nodded: "I heard something."

Bian Xuedao asked bluntly: "What do you think?"

Liao Chi thought for a while and said: "The business model of outdoor advertising is actually very simple. To put it bluntly, it is to rush to expand and seize scarce resources. This industry does not have core technical barriers and barriers, and it is very imitable, so it will inevitably lead to a fierce price war due to the attention and injection of capital. Moreover, Yanhuang has a disadvantage after the "segment". Hospital LCD advertising must have both public welfare effects and cannot take the pure advertising route like buildings. In addition, the patients in the hospital are often irritable and do not pay attention to advertising, and the publicity effect is not as good as the building. In short, the industry structure is too small, and its scale can only ensure that one listed company is supplied. No matter how much, the meat will not be enough to eat."

After a few seconds of silence, Bian Xuedao asked again: "Where is the Focus Media?"

Liao Chi squinted his eyes and thought for a while, and said with certainty: "Apart from the display screens, I didn't see that this company has other core competitiveness. The innate genes of these display screens determine that its user stickiness is very poor, so no matter how much market value is, before truly embarking on a new path, it is essentially an advertising company."

He nodded deeply, Bian Xuedao glanced at his watch, stood up and said, "This is the case today. I will hold a family dinner in Hong Kong in three days. We will discuss it in detail then."

After returning to the room for an hour of rest, Wei Xiaodong and the stylist woke Bian Xuedao up from their sleep again.

The cocktail party begins soon.

...

...

(Last night, my wife asked me to help her clear the shopping cart. I quickly deleted all the goods in the shopping cart, and then I... Oh, everyone can understand it.)

...
Chapter completed!