In fact, it was not only Linda's phone call, but even Zheng Qian rarely answered, but Zheng Qian is not clingy, so she won't call if she doesn't answer.

Now that my mother and mother are busy with their own things, how can they have time? Especially Zheng Qian, since she had a child, her daughter has no time to care about her, and she can't spare any time in the fruit shop.

Now she has more than a dozen stores, and the daily sales volume is quite large, so the purchase volume is naturally amazing.

The fresh fruit industry has the greatest loss because the shelf life of fruits is short, and some fruits will become wilted if they cannot be sold in a day.

But if you want to make a reputation, you will naturally have to be fresh. In addition to the necessary insurance methods, the most reliable thing is to sell it.

This is also a problem that Zheng Qian and the others have never solved, because the daily sales volume cannot be the same, but how can the purchase be so strict?

Once any kind of fruit is unsold, it will definitely be thrown away. This kind of thing will usually be processed to those merchants before it breaks.

For example, those who make cakes and juices are not guaranteed to be sold out, but the store must not be out of stock.

Zheng Qian has been thinking of another solution, but there is really no way? Otherwise, so many fresh goods would have been solved long ago.

While busy in the store, Zheng Qian was racking her brains to think about the issue of fruit loss.

Looking at the fruits on the shelves that were brightly colored but might have to face treatment because of poor sales today, she was anxious.

These fruits are like her hard work. Every time she has to discard unsold fruits, she feels like she is throwing away the money she has earned.

On this day, Zheng Qian asked the clerks to sort out some slightly damaged but edible fruits, as usual, and prepared to contact the merchants who made cakes and juices.

Suddenly, her cell phone rang, and it was called by an old customer. The customer often bought fruits in Zheng Qian's store, but he always came very late and bought some discount items.

"Boss Zheng, I want to ask, is there any kind of fruit in your store that is slightly bumpy but does not affect the food and is cheaper?"

"My family has a large population and consumes a lot of money. It would be great if I could buy affordable and edible fruits."

The customer said on the other end of the phone.

This call made Zheng Qian feel moved, and an idea gradually took shape in her mind. After she hung up the phone, she immediately called the store managers to have a meeting.

"Everyone stop what you are doing first. I just came up with a solution. Let's discuss whether it is feasible."

Zheng Qian sat in the conference room, with a hint of excitement in her eyes.

The employees gathered around and looked at her curiously.

"Aren't we always worried about how to deal with those fruits that cannot be sold but are not broken? Just now, a customer called to ask if there are any fruits that are cheaper, with some minor flaws but can be eaten."

"I think we will open a special area called the 'Affordable Fruit Zone'.

"What do you think about putting these fruits together and selling them to people who need them like the customer just now?" Zheng Qian said.

After hearing this, the employees began to whisper and discuss.

"This idea sounds good, which not only solves the problem of fruit waste, but also attracts some price-sensitive customers."

A young employee took the lead.

"But will it affect the image of our store? After all, we have always focused on fresh and high-quality fruits."

Another employee raised concerns.

Zheng Qian pondered for a while and said:

"This is indeed a problem. We can arrange the affordable fruit area cleanly and put instructions on it."

"Tell customers that although these fruits have minor flaws, they do not affect consumption and are priced."

"This can not only meet the needs of different customers, but will not have much impact on our brand image."

After hearing this, everyone thought this method was feasible. So Zheng Qian and the employees took action immediately.

In a corner of each store, they built a simple but neat area with wooden boards and plastic boxes, and hung the sign of "Affordable Fruit Zone".

Then, the fruits that are ready to be processed are classified according to the variety and defect level, and the prices are marked next to them.

As soon as the Huge Fruit Zone was launched, it immediately attracted the attention of many customers. Some budget-conscious aunts and men gathered around to choose.

"Oh, these fruits look OK, they are a little bumpy, and the price is so cheap. It's just right to buy them for your family to eat."

An aunt said with satisfaction while carrying fruits.

"Yes, I used to want to buy this cheaper fruit but it was hard to find it. Now Boss Zheng is really convenient for us."

The old man next to him also echoed.

Zheng Qian felt relieved to see that the Huifu Fruit Zone was so popular.

But she knew that this was just the first step, and this model was still needed to be continuously improved to truly solve the problem of fruit loss.

With the operation of the Huge Fruit Zone, Zheng Qian discovered some new problems.

For example, some customers will pick and choose in the special area, making the fruit messy, affecting the overall image of the special area.

Also, the loss rate of different fruits is different. Sometimes, too much backlog of some fruits will still face the risk of waste.

In response to these issues, Zheng Qian once again discussed countermeasures with the employees.

"We have to arrange a dedicated person to be responsible for the affordable fruit area, organize the fruits that customers have messed up in time, and keep the area clean." Zheng Qian said.

"For fruits that are overcrowded, we can contact some schools and corporate cafeterias to see if they have any needs."

"The fruit consumption in these places is relatively large, and the fruit appearance requirements may not be that high."

One employee suggested.

Zheng Qian felt that this suggestion was very good, so she immediately arranged for employees to contact nearby schools and corporate canteens.

After some efforts, they reached cooperation with several schools and enterprises.

These units purchase a certain amount of affordable fruit from Zheng Qian’s store every day according to their needs to make meals for students and employees.

In addition to these, Zheng Qian also thought of using social media to promote the affordable fruit zone.

She asked employees to shoot some delicious food videos made of affordable fruits, such as fruit salads, fruit cakes, etc., and posted them on short video platforms, and introduced the location and discount information of the affordable fruit area in the video.

Once these videos were released, they attracted the attention of many netizens. After seeing them, many people came to the store to buy affordable fruits.

With the gradual implementation of these measures, the fruit loss rate in Zheng Qian’s store has been significantly reduced.

The affordable fruit area not only solves the problem of unsalable fruits, but also attracts more customers to the store and brings new profit growth points.

However, Zheng Qian was not satisfied with this. She knew that in order to continue to develop in the fiercely competitive fresh fruit industry, continuous innovation is needed.

One day, Zheng Qian was browsing online and saw some articles about fruit processing.

She had a sudden idea, why not process part of the remaining fruit into other products?

This can not only extend the shelf life of the fruits, but also increase the added value of the product.

Zheng Qian immediately took action. She bought some simple fruit processing equipment, such as juicers, dryers, etc., and hired an experienced pastry chef to try to make products such as fruit juice, dried fruits and fruit cakes.

After many trials and adjustments to the formula, the fruit juice they made has a delicious taste, the dried fruits are sweet and delicious, and the fruit cakes are soft and delicious, which are very popular among customers.

These fruit processing products can not only be sold directly in the store, but can also be packaged as gifts to meet the needs of different customers.

With the development of fruit processing business, Zheng Qian’s fruit store has gradually formed a complete industrial chain.

From the sales of fresh fruits, to the special operation of affordable fruit zones, to the development of fruit processing products, every link is closely connected and promotes each other.

Zheng Qian's fruit shop is becoming more and more famous in Hong Kong Island, not only attracting more customers, but also attracting the attention of other peers.

Some colleagues came to learn from the scriptures and learned how to solve fruit loss and innovative business operations.

This is a commercial secret and should be kept confidential, but Zheng Qian does not hide her personal information and teaches everyone these methods free of charge.

During this process, Zheng Qian also made many like-minded friends.

They exchanged experiences together and discussed the development trends of the fresh fruit industry together.

Zheng Qian got more inspiration from these exchanges, and she began to think about how to make her business model more perfect and solve the problem of leftover goods the greatest possible solution.

So, Zheng Qian decided to hold a store manager exchange meeting and share their own experiences and methods with others.

She invited experts in the industry, marketing experts and her own outstanding employees to teach the employees.

The training class covers fruit procurement, storage, sales skills, loss treatment and innovative operation.

These methods immediately made the losses of her chain stores less and less, and the sales volume was getting bigger and bigger, and the store managers were more and more accurate in their grasp of purchases and sales volume.

"Boss Zheng, the affordable fruit area is indeed a good idea, but the customers in our place don't seem to be particularly sensitive to prices,"

A store manager from a wealthy area asked that he was a little worried recently because other stores have grown rapidly, and only he has been lukewarm.

Zheng Qian thought for a while and said, "The market situation in each place is different. You can adjust it according to the consumption habits of customers."

"For example, high-end customers may pay more attention to quality and health, and you can select and package the fruits in the affordable fruit area more carefully."

"Empressed that although these fruits have minor flaws, their nutritional value remains unchanged and their prices are more affordable, so that they may attract more customers."

The manager's eyes lit up and nodded in agreement, but his mind kept turning.

In fact, not all high-end customers are used to high consumption. There are always some people who have simple comments, but they are embarrassed to buy discounted goods in front of others for their face.

If the packaging looks better, this problem is likely to be solved.

As the experience becomes more and more abundant, the business conditions are naturally getting better and better. The store managers have adjusted and innovated their stores based on local actual conditions, and their performance is very good.

This situation naturally made Zheng Qian feel a sense of accomplishment.
To be continued...