Chapter 2977 Merger and Acquisition Schultz(1/2)
Dasha stood in front of the floor-to-ceiling window on the top floor of Schwarz Group, looking at the dazzling night view of Berlin, holding the final equity acquisition document in her hand.
Ye Yuze and Erhong stood behind her, and the figures of the three were stretched by the moonlight, casting a firm outline on the ground.
“It’s time to start reorganization.”
Dasha turned around, her eyes flashing with a firm light.
"Lidl convenience store has a mature community network and a stable customer base, which coincides with the development concept of Junken Supermarket. It is all classified as Junken Supermarket. As for large supermarkets, we reserve them for them, but we must completely change the supply structure."
"Swap all small department stores, home appliances and other products into Chinese products?"
Erhong raised his eyebrows, and a hint of excitement flashed in his eyes, "This is a bold decision, but it is also an excellent opportunity. Huaxia Manufacturing is now extremely competitive in terms of quality and cost-effectiveness. Once promoted, it will definitely change the pattern of the European retail market."
Ye Yuze nodded and pondered: "The idea is good, but it is difficult to implement."
"First of all, it is not easy for European consumers to accept Chinese products. Their perception and trust in the brand will take time to cultivate; secondly, Hans will definitely not sit still and wait for death. We must be prepared to deal with his counterattack."
Although they acquired more than 50% of the shares, Hans still owns 15% of the shares and is the second largest shareholder.
Moreover, most of the shareholders are still from the Hans family. After the initial panic, they already knew to keep warm.
Therefore, if Dasha and his team want to implement their plans, they naturally need to obtain the approval of the board of directors.
After several confrontations, both sides finally made some concessions.
That is, Lidl can be classified as military reclamation supermarket, but large supermarkets must be classified as completely, and Dasha and the others have no right to decide the source of goods.
The three of them naturally don’t give in to this point, because adults never make choices, I want them all!
The negotiations continued in rounds. Although they had a large number of people, the shareholding ratio was there. Dasha and the others already owned 53% of the shares. In the end, she exercised her rights.
That is, Lidl Supermarket leaves them with 20% of the shares, and the large supermarket Dasha must hold 3030 shares and have the right to operate.
As a result, Hans and his group were completely defeated and completely lost control of the company, but this also produced an unsatisfactory result.
That is, Lidl supermarket cannot be changed to Military Reclamation Supermarket. Even if Dasha and the others have absolute shares, they still have to operate it under the lidl brand.
But after thinking about it, I felt relieved. After all, this brand has been deeply rooted in people's hearts in Europe, and it will inevitably have some impact after changing the name.
However, Erhong was naturally unwilling to give up. After several confrontations, he finally reached a consensus.
That is, the word "Military Reclamation" is attached to the lidl, and the matter comes to an end.
Dasha and the other two immediately began to formulate a detailed restructuring plan.
Dasha and his friends came here this time not to defeat Schultz Group, but to acquire, so their purpose was to make profits.
In the next few weeks, the team of Junken Supermarket took action quickly and worked closely with major suppliers in China to screen high-quality products and negotiate cooperation matters.
At the same time, they also need to comprehensively renovate the Lidl convenience store, from store decoration to product display, they all incorporate the special elements of the Military Reclamation Supermarket.
On the other hand, Hans, who was deprived of power, was hiding in his luxurious villa, furious at the table full of whiskey bottles.
"That bitch Dasha, how dare you steal everything from me!" He suddenly smashed the wine glass in his hand towards the wall, and the glass fragments splashed everywhere, "I will never let them succeed!"
Hans quickly contacted his friends in the business world, as well as local European companies that had bias against Chinese products. They plotted to plot a smear against Chinese products.
Not long after, a large number of reports on the quality of Chinese products suddenly appeared in major European media.
Some articles claim that home appliances made in China have serious safety hazards, while others spread rumors that China's small department stores use harmful materials.
These fake news spread rapidly on the Internet, causing panic and boycott among consumers.
The supermarket stores in Europe have been seriously affected, the number of customers has dropped sharply, and many partners have even begun to waver and demanded the termination of cooperation.
"These reports are all made of nothing!" Erhong was so angry that her face flushed, and she threw a series of news reports in her hand on the table:
"This despicable villain Hans actually used such despicable means!"
Ye Yuze seemed extremely calm, and he carefully analyzed the sources and transmission paths of these reports:
"There must be a professional PR team behind these reports. We cannot sit still and wait for death, we must fight back immediately. It seems that Hans still has some ability."
Ye Yuze also acted quickly. He used his relationships in the media industry to invite several authoritative testing institutions to conduct comprehensive testing of Chinese products.
At the same time, he arranged for the team to collect evidence of false reports and prepare to use legal weapons to protect his rights.
Although the Military Reclamation Supermarket is not well-known here, the Warrior Group has a solid foundation. Since Ye Yuze used his own strength, things will naturally not end in vain.
A few days later, a grand press conference was held in Berlin.
Dasha stood on the stage, and the large screen behind her was playing the inspection process and results of the authoritative testing institutions on the products of China. Various data clearly proved the high quality and safety of China's products.
"The reason why our Junken Supermarket joins hands with Lidl is because Schultz's recent control of goods has recently been a problem. Junken Supermarket has always adhered to the principle of quality first, and the Chinese suppliers we cooperate with are all the best in the industry."
Dasha's eyes firmly scanned the reporters below.
"Some people attempt to use false information to discredit us and disrupt market order, but facts are better than words. We will not only continue to promote Chinese products, but also allow more consumers to see the charm of Chinese-made products."
This press conference naturally played a big role, which changed some people who didn’t understand Chinese products.
However, Hans' counterattack did not end there. After learning that the smearing operation failed, he came up with more sinister tricks.
He bribed some gangsters and gathered in front of military reclamation supermarkets and large supermarkets selling Chinese products to cause trouble.
These people held slogans with the words "Resist inferior Chinese products" and made loud noises, which seriously affected the normal business of the store.
Once, the crowd of troubled people even rushed into a Lidl convenience store, smashed the shelves and snatched goods, and the scene was in chaos.
Erhong was patrolling the store at the time and was almost knocked down by an out-of-control crowd.
After Ye Yuze learned the news, he immediately mobilized a large number of security personnel to the scene and called the police to deal with it.
With the efforts of the police and security personnel, the troublemakers were dispersed, but the losses of the store were immeasurable.
"Hans, do you think this will stop us?" Dasha looked at the destroyed shop with anger burning in her eyes, "We will accompany this war to the end!"
Faced with Hans' crazy counterattack, Dasha, Ye Yuze and Erhong decided to take the initiative.
On the one hand, they have increased their publicity and promotion of Chinese products, and have allowed more people to understand the true quality of Chinese products by holding product experience activities and inviting consumers to visit factories on the spot.
On the other hand, they collected evidence of Hans's series of illegal crimes and prepared to completely defeat him.
On a rainy morning, Hans's villa door was opened.
When Hans was still sleeping, a crisp slap woke him up.
He opened his eyes ignorantly and saw Dasha standing in front of the bed. He sat up and roared loudly:
"You bitch, it's illegal to trespass into a house. I want to accuse you!"
"Ba! Baa!"
Dasha slapped several times one after another, and his fat face was already swollen, which shows how much effort Dasha has used!
Hans jumped out of the bed, reached out and hit Dasha. Ye Yuze just punched him casually, and Hans fell softly to the ground.
Dasha saw that this bastard wanted to hit him, so she raised her foot and kicked him in the face with her high heels.
The bright red blood flowed down Hans' face, and Dasha picked up the clothes hanger and smashed it on.
Hans was slumped there like a dead dog, motionless.
Ye Yuze smiled: "Today I will teach you a lesson. It doesn't matter what method you use for business competition, but if you are playing tricks, you will definitely not know how to die if you die one day!"
Dasha calmed down after she breathed out, looking at her cousin with a complicated expression:
"I handed over the company to you, not to let you do whatever you want. My family all counts on the company's life. You are so good, it is more important to look at personal will than anything else!"
Speaking of this, Dasha took out a contract: "Sign this and I can guarantee your family's life. Otherwise, you can try the consequences. I can help you, but it can also ruin you!"
How dare Hans hesitate? He signed the contract tremblingly, Dasha and Ye Yuze turned around and walked out of the room.
The moment he left the door, Dasha turned her head:
"You will pay for your mistakes, but I promise that your family's life is better than when you were. If you feel that you can still stand up, then I'll wait for you!"
Half an hour later, the police suddenly broke into his villa and took him away on suspicion of commercial slander and disruption of business order.
With Hans' arrest, those malicious attacks on supermarkets and Chinese products have finally subsided.
Two months later, Hans was convicted and sentenced to seven years in prison, without appeal, saying he obeyed the sentence.
With the efforts of Dasha, Ye Yuze and Erhong teams, Chinese products have gradually gained a foothold in the European market.
It has to be admitted that compared with old European companies, the quality of Chinese products is relatively poor.
But the charm of Chinese products is that their price and appearance are very attractive.
For example, TV, if European brands can watch for fifty years, while Chinese products have a lifespan of only ten years.
But the price of Chinese products is only 200 euros, while the price of European factories is 1,000 euros. Moreover, the appearance of Chinese products is very beautiful. What would you choose if you don’t want to?
It turns out that Europeans are not stupid, and they also understand that no one can watch TV for fifty years.
With these 1,000 euros, they can change to five TVs, and they are all new models. After all, the update of electronic products is so fast.
There are also those small department stores, with a wide range of prices that are unimaginable, and they are so beautiful that there are no ones here before.
The so-called competition depends on strength, not brainwashing at all, especially for commodities. Good things don’t need to be promoted, just let others compare themselves.
Some merchants in later generations always like to show off their cleverness and rely on desperate brainwashing to attract consumers, but the quality of the product is shit.
He could make a fortune, and then he left with the money, and didn't care about the ancestral grave being almost broken.
To be continued...