"Sister Lin, what do you think of this idea?" When Chu Fei began to think carefully and acted, the first person he looked for was Lin Jiayi, who was also a woman, the same needs.

Without too much explanation, almost all women have the same troubles. When Chu Fei faced Lin Jiayi, she also felt a little empathetic and complained: "The technology in this world is so advanced, and the bulletproof vests that can't even be worn are so powerful. Is it so hard to find a pair of sturdy stockings?"

Lin Jiayi did not give a reply immediately, but immediately asked her assistant to collect data on stockings sales around the world. After giving instructions, she sat back and faced Chu Fei and Guo Tailai.

"From my personal needs, this is a good idea." Lin Jiayi, who sat down, did not let Chu Feijiu wait, and quickly gave a reply: "I have faced the same embarrassment, so I always have to prepare a pair of spare stockings."

"In other words, at least there is a need, right?" Chu Fei was very happy. Some people agreed. This is the basis for the start. If he wanted to do it happily but no one agreed, the success rate of the project would probably not be high.

"From the pragmatism perspective, this is indeed the case." Lin Jiayi nodded seriously.

"Sister Lin, are there any other words?" Guo Tailai couldn't help but ask when he heard Lin Jiayi's analysis from the perspective of personal needs and pragmatism.

"Yes." Lin Jiayi knew that the boss was sometimes very confused in management, but sometimes he was shrewd and scary. Obviously, now he had heard the prerequisites in his answer: "I'm waiting for a few sales data, soon."

Lin Jiayi's assistant was indeed very fast, and these sales data were delivered to Lin Jiayi in less than five minutes.

Of course, all of this is attributed to the data service company formed by Guo Tailai. The original intelligence analysis teams were transferred to this company, providing data collection and analysis services to support the decisions of Guo Tailai and Lin Jiayi. These data have been collected in categories long ago and can be retrieved when needed.

"According to the statistics we have collected, women around the world spend at least 8 billion US dollars to buy stockings every year." Lin Jiayi looked down at the report and smiled and said the data: "In the United States alone, on average, eight million pairs of stockings are thrown away every year due to cracked wire scratches. Looking around the world, the waste of funds and resources every year is amazing."

Everyone was nodding, and the data was indeed surprising.

"Didn't anyone ever think of solving this problem for so many years?" Although Guo Tailai proposed the idea of ​​bulletproof stockings, he still didn't understand the reason: "A layman can come up with a solution. Those stocking giants shouldn't have thought of it, right?"

"In fact, as early as the 1980s, someone had developed a patent for solid stockings and sold the patent to a giant in the stockings manufacturing industry in the United States." Lin Jiayi smiled and explained to Guo Tailai and Chu Fei: "Maybe the technology at that time was not as advanced and sturdy as the boss proposed now, but it was definitely much stronger than ordinary stockings."

"Then why haven't I seen such strong stockings before?" Chu Fei asked curiously. If he had such stockings, with Chu Fei's consumption ability, how could he not buy them?

"Because the giant at that time refused to develop the product after acquiring this patent." Lin Jiayi smiled and replied: "The giant has done the calculations. Compared to selling more durable stockings, existing stockings have to be bought frequently because they are fragile. Consumers buy more and they will earn more. Since that's the case, why do you still need to develop new products?"

Chu Fei was obviously shocked by the giant's thinking, and couldn't help but open her mouth and was dumbfounded: "Can you still do this?"

"In economics, there is a proper term called plan scrapping, Planned Obsolescence." Lin Jiayi explained: "This behavior of this stockings giant back then was a typical plan scrapping."

"Planning scrapping is an industrial strategy, which can bring benefits to manufacturers in the long run, because if consumers still need to continue using the product after it is scrapped, they will buy similar products again." Knowing that Guo Tailai and Chu Fei are not good at this, Lin Jiayi explained in detail a little: "That's the case with stockings, if they are broken, they have to buy them."

"The origin of this word comes from the light bulb industry. During Christmas in 1924, Osram, Philips, General Electric and others gathered in Geneva to form a monopoly group called phoebus. The purpose is to control the lifespan of the light bulb, control it to about 1,000 hours, and sign a contract to stipulate a liquidated damages. In fact, the lifespan of the light bulb could reach 2,500 hours at that time." Lin Jiayi introduced the origin of the word in a simple way: "In 1942, the US government sued the phoebus group. Although the agreement was nominally terminated, these companies did not make any compensation. To date, the lifespan of ordinary light bulbs is only 1,000 hours."

This time, even Guo Tailai began to be surprised. Isn’t this too exaggerated?

"In addition, there are many similar examples." Lin Jiayi looked at the two little whites and couldn't help but continue: "Most of this is about consumables, such as batteries among various electrical appliances, which will be scrapped after the warranty period. For example, the switch buttons on some electrical appliances will be damaged after the warranty period. Or the printer's ink cartridges, or the sealed and uncleanable fans, causing high temperatures to damage the equipment during use, or frequent launch of new products, making you think that the product is outdated and the mental outdated effect, etc. In addition, this is especially true in the high-end fashion industry, such as high-end dresses that only wear once, I believe you know better."

Listening to Lin Jiayi's words, the first thing that appeared in Guo Tailai's mind was the future Apple. Sealed, ineffective battery, malfunctioning charging data cable, continuous launch of new products, easily dropped lost headphones, etc. It turns out that this actually has economic principles.

"Then what do you mean is that this kind of stockings is not easy to make?" Chu Fei was born in a commercial family. Of course, she understood the meaning of this and couldn't help asking: "Will she be besieged by the industry?"

"In a certain range, yes!" Lin Jiayi nodded without hesitation: "This is a table-turning behavior that destroys the tacit understanding of the original industry. However, now it is no longer the past. Products that are truly considered for consumers will eventually become popular. However, in order to avoid being besieged by the industry in the early stage, you can sell them at a high price, not touching the interests of traditional manufacturers for the time being, and improving your own profit margins, and at the same time improving the style of your own brand. This is a relatively best of both worlds."

"No matter what, make a batch first and give it to some high-end customers to try it out to see the effect." Guo Tai saw that Chu Fei was a little hit, but he still came up with this idea himself, so he could only find a way to remedy it: "If it doesn't work, don't care about the market and make it our own. Anyway, I can tear it apart!"
Chapter completed!